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CARAC1

CARAC1 (formerly Rouge TV) is a private French-language entertainment television channel in Romandy, Switzerland, launched in 2008 and renamed in 2023 under Media One.

Last updated September 28, 2026

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Overview

CARAC1, formerly known as Rouge TV, is a private French-language entertainment television channel serving Romandy, the French-speaking part of Switzerland. It was launched on 18 November 2008 by Groupe Rouge and is described as the first private channel in Romandy, broadcast in high definition across Switzerland. The channel targets a core audience of 25–59 year-olds and positions itself in the broad entertainment segment, with a schedule built around cinema, music, culture and local programming. Over the years Rouge TV evolved from a primarily music-oriented channel into a mini-generalist service. It began airing two films per week in February 2012, expanded to two films every evening from January 2013, and added an early-afternoon film from January 2014. By 2015 it was broadcasting nearly 85 films per month, totaling more than 2,000 films per year, and aired its first Swiss-Romandy premiere of a television series, Painkiller Jane. The channel also carried events such as the Swiss Music Awards, Mister Suisse and Miss Suisse (the latter as the reality format "Miss Suisse le grand rêve", also shown on Sat.1 Schweiz), and in 2014 broadcast the Paléo Festival de Nyon, the Zurich Street Parade and the Montreux Jazz Festival. In September 2023 the channel was taken over by the Geneva-based competitor Media One, which already owned One TV, LFM TV and TV Suisse Plus. The four channels were rebranded under the "carac" name, and Rouge TV became carac1. The channel remained available on the same distribution channels, and a new website (carac.tv) was created for live streaming and replays. Its programming includes films, series such as Un si grand soleil, music shows (Pur Artists, Special Music Party, Swiss Native, Non Stop Music, Top Rouge, Latino), and programmes such as Game On, Rencontrons-nous, Point Wav, BE TO B, Spatules, Entre Nous and Vintage Cars. It is noted as the only channel in Romandy to broadcast erotic films daily during the night, mainly from the Marc Dorcel studio. Audience figures reported for 2015 included 85,500 viewers per day, 364,500 per week and 2,545,410 online viewers on the channel's streaming page. In August 2020 Media One claimed 97,000 viewers per day. Mediapulse reported audience shares of 0.5% in the first half of 2018, 0.4% in the second half of 2018 and first half of 2019, and 0.3% in the second half of 2019 and first half of 2020. The channel is distributed via Swisscom TV, Cablecom, Sunrise, VTX, Naxoo, various Romandy cable networks and DVB-T2 in Greater Geneva.

History

Rouge TV was created on 18 November 2008 by Groupe Rouge and launched as a private entertainment television channel for Romandy, the French-speaking region of Switzerland. It was described as the first private channel in Romandy and was broadcast in high definition across the whole of Switzerland. With a core target audience of 25–59 year-olds, it positioned itself in the broad entertainment segment. Initially the channel had a strong music orientation, but it gradually expanded into a mini-generalist service. From February 2012 it aired two films per week. From January 2013 it broadcast two films every evening of the week, and from January 2014 it added a film in the early afternoon. By 2015 it was showing nearly 85 films per month, more than 2,000 films per year, and it aired its first television series premiere in Romandy, Painkiller Jane. The channel also carried major events: in 2013 the Swiss Music Awards and the Mister Suisse and Miss Suisse contests (the latter as the reality show "Miss Suisse le grand rêve", also broadcast on Sat.1 Schweiz); in 2014 the Paléo Festival de Nyon, the Zurich Street Parade and the Montreux Jazz Festival. In September 2023 the channel was taken over by the Geneva-based competitor Media One, which already owned One TV, LFM TV and TV Suisse Plus. The four channels were rebranded under the "carac" name, and Rouge TV became carac1. The channel remained visible on the same distribution channels, and a new website (carac.tv) was created for live streaming and replays. Its programming continued to revolve around cinema, music, culture and local content, including series such as Un si grand soleil, music shows such as Pur Artists, Special Music Party, Swiss Native, Non Stop Music, Top Rouge and Latino, and programmes such as Game On, Rencontrons-nous, Point Wav, BE TO B, Spatules, Entre Nous and Vintage Cars. It is also noted as the only channel in Romandy to broadcast erotic films daily during the night, mainly from the Marc Dorcel studio. Audience data reported for 2015 included 85,500 viewers per day, 364,500 per week and 2,545,410 online viewers on the channel's streaming page. In August 2020 Media One claimed 97,000 viewers per day. Mediapulse reported audience shares of 0.5% in the first half of 2018, 0.4% in the second half of 2018 and the first half of 2019, and 0.3% in the second half of 2019 and the first half of 2020. Peak audiences in 2015 included American Pie 2 with 41,907 viewers and a 2.63% market share, and Back to the Future with 43,280 viewers and a 4.84% market share. The channel is distributed via Swisscom TV (channel 57 on Swisscom 1.0 and channel 86 on Swisscom 2.0), Cablecom (channel 13 in all Romandy cantons), Sunrise (channel 21), VTX (channel 91), Naxoo (channel 13 in Geneva and part of Lower Valais), analogue offers in Geneva and Neuchâtel, DVB-C on various Romandy cable networks (Valais Netplus channel 41, Lausanne and Vaud Citycable channel 38, Geneva Naxoo channel 13, La Côte TRN, Gruyères-Énergie, Bussivision), and DVB-T2 in Greater Geneva (channel 6, UHF channel 34) since 12 June 2020.

  • Rouge TV created and launched by Groupe Rouge.

  • Begins airing two films per week.

  • Expands to two films every evening of the week.

  • Adds an early-afternoon film.

  • Broadcasts the Paléo Festival de Nyon, Zurich Street Parade and Montreux Jazz Festival.

  • Reaches nearly 85 films per month and over 2,000 films per year; airs first Swiss-Romandy series premiere Painkiller Jane.

  • Begins DVB-T2 broadcast in Greater Geneva (channel 6, UHF 34).

  • Taken over by Media One; renamed carac1 as part of the carac rebranding.

Products and positioning

Mini-generalist entertainment channel for Romandy, with a core target of 25–59 year-olds, centred on cinema, music, culture and local content.

  • Films

    Over 2,000 films per year, including daily erotic films at night mainly from Marc Dorcel.

  • Series

    Includes Un si grand soleil.

  • Music programmes

    Pur Artists, Special Music Party, Swiss Native, Non Stop Music, Top Rouge, Latino.

  • Other programmes

    Game On, Rencontrons-nous, Festival Balélec les coulisses, Point Wav, BE TO B, Spatules, Entre Nous, Vintage Cars.

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