Capelli Sport

Capelli Sport is an American sportswear and football-equipment brand headquartered in New York. The company was founded in 2011 by George Altirs, a Lebanon-born entrepreneur based in New York, and operates as a subsidiary of GMA Accessories Inc. Its core business is concentrated in soccer, where it supplies match kits, training apparel, goalkeeper gloves, footballs, footwear, and related accessories. The range also includes broader casual and athletic clothing such as T-shirts, hoodies, jackets, leggings, and other off-field garments, together with bags, hats, and similar accessories. The brand’s commercial model combines product sales with institutional and sporting relationships. Rather than positioning itself solely as a mass-market athletic-fashion label, Capelli Sport has built visibility through agreements with clubs, leagues, academies, stadium operators, and soccer organizations. Its products have been associated with teams including AEK Athens, MSV Duisburg, SV Austria Salzburg, and the Lebanon national team. These relationships allow the brand to provide coordinated uniforms and equipment while connecting its apparel business to player development, competitions, coaching, and club pathways. Capelli Sport has developed an international operating structure. In addition to its United States base, the company has a European, Middle Eastern, and African presence through Capelli Europe GmbH, and an operation in China through GMA Shanghai. The geographic structure supports distribution and partnerships outside the American market while maintaining soccer as the brand’s principal category. The company expanded its strategic involvement in football through ownership of a minority stake in German club MSV Duisburg. Since January 20, 2021, Capelli Sport has held 40.1 percent of the club’s shares. This investment distinguishes the business from a conventional apparel supplier by linking the brand to club ownership and long-term football operations. Capelli Sport has also used naming and corporate partnerships to strengthen local visibility, including its 2017 partnership with the Rochester Rhinos, after which the team’s stadium was renamed Capelli Sport Stadium. In the United States, the company has pursued relationships with youth and amateur soccer organizations. It became the official uniform and equipment provider of Heartland Soccer Association beginning in the fall season referenced in the company’s public history. In March 2023, Capelli Sport announced a partnership with Legends FC for the 2023 season, covering uniforms, apparel, and equipment. The arrangement also offered players access to European clubs, events, coaching, educational resources, and a player-pathway network. These initiatives reflect a positioning centered on team identity, technical soccer equipment, and connections between youth participation and higher-level football environments. Capelli Sport’s principal competitive proposition is therefore specialized soccer outfitting supported by international club relationships and development-oriented partnerships. Public reference material does not establish a stock listing, revenue figures, current chief executive, or a precise corporate founding location beyond its New York base. The brand is best classified as an active corporate sportswear brand rather than a standalone publicly traded company.

Capelli Sport was established in 2011 by George Altirs, a Lebanon-born entrepreneur based in New York. The company was created within the GMA Accessories Inc. group and developed as a sportswear and equipment business with a strong emphasis on soccer. Its initial and continuing product scope has included team kits, goalkeeper gloves, footballs, casual apparel, footwear, and accessories. The brand’s expansion has been tied closely to football organizations. Capelli Sport has operated beyond the United States through Capelli Europe GmbH, which covers Europe, the Middle East, and Africa, and through GMA Shanghai in China. This structure has supported the company’s international club and team relationships while preserving soccer as its central commercial focus. A significant visibility milestone came on January 24, 2017, when Capelli Sport signed a corporate partnership with the Rochester Rhinos, a United Soccer League team. The team’s stadium was subsequently renamed Capelli Sport Stadium, giving the company a prominent physical presence within American soccer. Capelli Sport later moved beyond sponsorship and supply arrangements into club investment. On January 20, 2021, it became the holder of 40.1 percent of the shares of German club MSV Duisburg. The stake connected the brand with the governance and long-term development of a professional European football club. Capelli Sport has also supplied or equipped several notable teams, including AEK Athens, MSV Duisburg, SV Austria Salzburg, and the Lebanon national team. The company continued building its American soccer network through youth and amateur organizations. It became the official uniform and equipment provider of Heartland Soccer Association, with the arrangement beginning in a fall season. On March 15, 2023, Capelli Sport announced a partnership with Legends FC for the 2023 season. That agreement included uniform, apparel, and equipment provision, while also offering players connections to European clubs, events, coaching, education, and player-pathway opportunities. Across these developments, Capelli Sport has combined product manufacturing and distribution with club relationships, stadium branding, minority investment, and player-development initiatives. Publicly available reference material confirms its New York base, international operating locations, ownership relationship with GMA Accessories Inc., and continuing activity in soccer apparel and equipment. It does not provide enough information to establish detailed revenue history, a complete leadership roster, or a current corporate website.

1. 2023Legends FC partnership

   On March 15, Capelli Sport announced a partnership with Legends FC for the 2023 season, covering uniforms, apparel, equipment, and player-development access.

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2. 2021Minority investment in MSV Duisburg

   On January 20, Capelli Sport held 40.1 percent of the shares of German football club MSV Duisburg.

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3. 2017Rochester Rhinos corporate partnership

   On January 24, Capelli Sport entered a corporate partnership with the Rochester Rhinos, and the team's stadium was renamed Capelli Sport Stadium.

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4. 2011Capelli Sport was founded

   George Altirs founded Capelli Sport in New York as a soccer-focused sportswear and equipment business within the GMA Accessories Inc. group.

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A soccer-focused sportswear and equipment brand serving clubs, associations, academies, players, and supporters through coordinated teamwear, technical equipment, footwear, and football partnerships.

• Soccer team kitsTeamwear

  Capelli Sport produces coordinated soccer uniforms for clubs, associations, and other teams. The offering is centered on match shirts, shorts, and related apparel intended to provide a consistent team identity across competitive and organized play.

• Goalkeeper glovesSoccer equipment

  Goalkeeper gloves are part of Capelli Sport's technical soccer-equipment range. They complement the company's broader teamwear business by serving a specialized playing position that requires dedicated protective and performance equipment.

• Soccer ballsSoccer equipment

  The brand supplies footballs for organized soccer programs and team environments. Balls are offered alongside uniforms and other equipment, supporting Capelli Sport's role as a broader outfitting partner rather than only an apparel supplier.

• Soccer footwearFootwear

  Capelli Sport's footwear products include soccer boots and sneakers. The footwear line extends the brand's relationship with players from team uniforms and equipment into on-field and casual use.

• Casual and training apparelSportswear

  The apparel assortment includes T-shirts, hoodies, jackets, leggings, and other casual or athletic garments. These items support off-field wear, training environments, and supporter or club apparel programs.

• Sports accessoriesAccessories

  Capelli Sport also produces accessories such as bags and hats. These products complement team uniforms and apparel while providing practical carrying and supporter-oriented items for soccer organizations.

• 2023Legends FC partnership

  United States · Europe

  For the 2023 season, Capelli Sport supplied Legends FC with uniforms, apparel, and equipment and connected players with European clubs, events, coaching, education, and player-pathway opportunities.

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• 2017Rochester Rhinos corporate partnership

  United States

  Capelli Sport partnered with the Rochester Rhinos, gaining naming visibility through the renaming of the team's stadium as Capelli Sport Stadium.

  Outcome. The stadium adopted the Capelli Sport name.

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• Heartland Soccer Association provider partnership

  United States

  Capelli Sport became the official uniform and equipment provider for Heartland Soccer Association, with the relationship scheduled to begin in a fall season.

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• 2021Acquisition of a minority stake in MSV DuisburgM&A

  Capelli Sport expanded its involvement in football beyond supplying apparel and equipment by taking a substantial minority position in the German club MSV Duisburg.

  What changed. The company held 40.1 percent of MSV Duisburg's shares from January 20, 2021.

  Aftermath. The investment linked the brand to a professional European club and complemented its existing team-supply relationships.

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• 2023Capelli Sport partnered with Legends FC for the 2023 season

  The agreement covered uniforms, apparel, and equipment, and included access to European clubs, events, coaching, education, and player-pathway opportunities.

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• 2021Capelli Sport acquired a 40.1 percent stake in MSV Duisburg

  Capelli Sport became a significant minority shareholder in the German football club MSV Duisburg.

  M&A
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• 2017Capelli Sport entered a corporate partnership with the Rochester Rhinos

  The partnership led to the Rochester Rhinos' stadium being renamed Capelli Sport Stadium.

  Other
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• Capelli Sport became an official provider for Heartland Soccer Association

  The company was identified as the official uniform and equipment provider for Heartland Soccer Association, beginning with a fall season.

  Other
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1. Capelli Sport