Candere

Candere is an Indian jewellery brand that began as a digital start-up with the goal of making diamond jewellery accessible and attainable for modern consumers. It grew into an e-commerce brand known for contemporary designs at affordable price points, selling certified diamond and gold jewellery online across India and shipping internationally. In 2017, Candere was acquired by Kalyan Jewellers, a major name in the Indian jewellery industry. Under Kalyan's ownership, Candere expanded its reach and accelerated an omnichannel strategy, integrating its online store with a growing network of 25+ retail showrooms so customers can buy both online and in-store. The brand's product range includes rings, necklaces, pendants, earrings, chains and bracelets, with dedicated collections for men and women, as well as gifting categories for birthdays, anniversaries, personal milestones, baby showers and festivals. Candere markets itself on certified jewellery, lifetime exchange, 100% refund terms, international shipping, 15-day returns and the trust associated with Kalyan Jewellers. Candere operates as a subsidiary brand within the Kalyan Jewellers group, with its own e-commerce platform at candere.com and physical stores in Indian cities. Its positioning combines the convenience and price transparency of online retail with the assurance of a large, established jewellery house.

Candere started as a digital start-up with the vision of making the luxury of diamonds accessible and attainable for the modern consumer. It began as an online platform and evolved into an e-commerce brand celebrated for stylish, contemporary designs offered at an affordable price point. In 2017, Kalyan Jewellers, a name synonymous with trust in the Indian jewellery industry, acquired Candere. This strategic partnership allowed Candere to expand its operations across more postcodes, bringing its distinctive collections closer to customers across the nation and beyond. It also accelerated the brand's omnichannel strategy, seamlessly integrating its online store with a growing network of 25+ retail showrooms. Customers can now explore and purchase jewellery both online and in-store. Today Candere operates as a subsidiary brand within the Kalyan Jewellers group, with its own e-commerce platform and physical showrooms in Indian cities. Its website highlights certified jewellery, lifetime exchange, 100% refund terms, international shipping, 15-day returns and the trust of Kalyan Jewellers, alongside store locators and appointment booking for in-person shopping.

• Candere starts as a digital start-up focused on making diamond jewellery accessible online.

• Kalyan Jewellers acquires Candere in 2017.

• Candere accelerates its omnichannel strategy, integrating its online store with a growing network of 25+ retail showrooms.

Online-first, affordable contemporary diamond and gold jewellery backed by the trust of Kalyan Jewellers, with omnichannel showroom access.

• Goldburst Diamond Earrings

• Joey Diamond Wedding Band For Him

1. 1Certified Diamond & Gold Jewellery Online India | Canderecandere.com
2. 2About Us | Candere by Kalyan Jewellerscandere.com
3. 3Buy Goldburst Diamond Earrings in 14/18K Online | Canderecandere.com
4. 4Buy Joey Diamond Wedding Band For Him in 14/18K Online | Canderecandere.com