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Canale 3 Toscana

Canale 3 Toscana is an Italian regional television channel based in Siena, founded in 1977 and known for its extensive coverage of the Palio di Siena.

Last updated September 26, 2026

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Overview

Canale 3 Toscana is an Italian regional television channel founded in 1977 in Siena by Franco Masoni. It is a local broadcaster serving the Tuscany region, with a programming schedule that has historically centered on the Palio di Siena, the famous horse race held twice yearly in the city. The channel has long dedicated many hours to live broadcasts, replays, and debates about the Palio, making it a key media outlet for the event. In addition to sports coverage, Canale 3 Toscana airs documentaries on Sienese art and history, as well as a variety of local programs including talk shows, football commentary, and basketball coverage. The channel remains active and is accessible via its official website.

History

Canale 3 Toscana was established in 1977 in Siena, Italy, by Franco Masoni. From its inception, the channel carved out a niche as a regional broadcaster focused on the city of Siena and the surrounding Tuscany area. A defining feature of its schedule has been the Palio di Siena: for years the channel broadcast the horse race live, and it continues to devote many hours to replays and debates about the event. Beyond the Palio, Canale 3 Toscana has produced and aired numerous documentaries on Sienese art and history, reinforcing its role as a custodian of local culture. Its programming lineup has included shows such as '96 ore di palio', 'Ricordi di palio', 'Siena risponde', 'Notti di palio', 'Teste di calcio', 'Le stelle di Siena', 'Basket Time', 'Mi ricordo che...', and 'Salotto dilettanti'. The channel is cited in publications about Italian local television, including Aldo Grasso's 'La Tv del sommerso' and Giancarlo Dotto and Sandro Piccinini's 'Il mucchio selvaggio'. It remains an active regional channel with an official website.

  • 1977

    Founded in Siena by Franco Masoni.

Products and positioning

A historic local broadcaster deeply rooted in Sienese identity, specializing in Palio di Siena coverage and local cultural programming.

  • 96 ore di palio

  • Ricordi di palio

  • Siena risponde

  • Notti di palio

  • Teste di calcio

  • Le stelle di Siena

  • Basket Time

  • Mi ricordo che...

  • Salotto dilettanti

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