CanAge Inc.

CanAge Inc. is a Canadian non-profit organization that describes itself as Canada's national seniors' advocacy organization. Headquartered in Toronto, it was established in 2020 in urgent response to the COVID-19 pandemic and its impact on older Canadians, particularly those in long-term care. The organization is non-partisan and backed by a pan-Canadian membership base. Its mission is to advance the rights and wellbeing of Canadians as they age, working through advocacy, policy, and community engagement. CanAge positions itself as a trusted voice of Canadian seniors, translating research and policy work into clear calls to action for policymakers at all levels of government. It offers free membership that includes access to benefits from vetted senior-friendly partners, a newsletter, event notices, and opportunities to participate in surveys and polls. The organization also engages in partnership opportunities with other entities. CanAge has quickly established itself as a national advocate, working behind the scenes with policymakers and in the national media as a trusted commentator.

CanAge was born out of urgent need—a need for a powerful national voice to protect the rights and well-being of aging Canadians. At the onset of the COVID-19 pandemic, older Canadians were calling out for a united national advocate to make their fears and voices heard by policymakers at all levels of government, and to hold them accountable in taking swift action. CanAge ramped up operations in 2020 in urgent response to the threat COVID-19 poses to vulnerable seniors in long-term care. Since then, CanAge has quickly established itself as Canada's national advocate for issues affecting older people, working both behind the scenes in meetings with policymakers and on the national media stage as a trusted commentator. The organization describes its approach as collaborative, evidence-based, and principled, representing the diverse lived experiences of older people and caregivers across the country. Its job is to translate the work of countless organizations and experts into action, packaging and channeling insights and member voices into clear calls to action seen by the right people at the right time. CanAge operates as a non-partisan entity backed by a pan-Canadian membership base, offering free membership and exclusive benefits from vetted senior-friendly partners.

• CanAge ramped up operations in urgent response to the COVID-19 pandemic and its impact on vulnerable seniors in long-term care.

Non-partisan, evidence-based national advocacy organization for Canadian seniors.

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