Canadian Tire Financial Services
The financial-services business associated with Canadian Tire Corporation, providing credit cards, deposit products, selected lending services, and insurance-related offerings in Canada.
Last updated August 22, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Canadian Tire Financial Services is the financial-services business historically operated under the Canadian Tire Financial Services name and now conducted primarily through Canadian Tire Services Ltd., doing business as Canadian Tire Bank. It is associated with Canadian Tire Corporation, the Canadian retail group, and has focused on serving Canadian consumers through payment cards, retail credit, deposit accounts, and selected insurance products. The business traces its corporate history to Canadian Tire's 1968 acquisition of Midland Shoppers Credit Limited, a small credit-processing company established in 1961 for local retailers in the Niagara Region. After the acquisition, the operation became Canadian Tire Acceptance Limited and was subsequently renamed Canadian Tire Financial Services Limited. In 2003, Canadian Tire Bank was established as a Schedule I domestic, deposit-taking bank under Canada's Bank Act. The bank assumed financial-services activities that had previously been provided through the Canadian Tire Financial Services structure. Credit cards have been the business's most visible consumer offering. Its card portfolio began expanding nationally in the 1990s with the Canadian Tire Options Mastercard and later included gasoline-discount, cash-back, travel-reward, and other cards. The portfolio has been closely connected to Canadian Tire's retail, gasoline, and loyalty ecosystems. In 2018, the cards were rebranded under the Triangle Rewards identity, aligning the payment products with Canadian Tire's broader customer-loyalty program. Triangle-branded cards have included the Triangle Mastercard and Triangle World Elite Mastercard. Canadian Tire Bank also developed a retail-banking offering delivered through telephone and online channels. Products have included savings accounts, tax-free savings accounts, and guaranteed investment certificates. Deposits are insured within applicable limits by the Canada Deposit Insurance Corporation. The bank previously offered residential mortgages, but in 2009 it sold a portfolio of approximately 1,000 mortgages to National Bank of Canada and discontinued mortgage offerings. The ownership structure changed in 2014 when Scotiabank acquired a 20 percent interest in Canadian Tire's financial-services business for C$500 million as part of a strategic partnership. The agreement included options concerning a further potential stake or the future sale of Scotiabank's interest. Canadian Tire repurchased the 20 percent interest in 2023 for C$895 million, returning the financial-services operation to full Canadian Tire ownership. Although the Canadian Tire Financial Services name was used for much of the operation's history, the legal entity was renamed Canadian Tire Services Ltd. in 2016, with elements of the former branding continuing for a period afterward. The operating business remains centered on financial products distributed through Canadian Tire's retail and customer-rewards relationships, rather than functioning as a broad, branch-based consumer bank.
History
Canadian Tire Financial Services developed from Canadian Tire Corporation's effort to build an in-house consumer-credit capability around its retail business. In 1968, Canadian Tire acquired Midland Shoppers Credit Limited, a company founded in 1961 to process credit for local retailers in Ontario's Niagara Region. Canadian Tire renamed the acquired operation Canadian Tire Acceptance Limited and later adopted the Canadian Tire Financial Services name. The operation's early role was closely tied to retail credit and payment processing rather than conventional branch banking. A major structural change occurred in 2003 with the creation of Canadian Tire Bank. The bank was established as a Schedule I domestic, deposit-taking institution under Canada's Bank Act and assumed financial-services activities previously conducted through Canadian Tire Financial Services. This allowed the business to expand beyond private-label and Mastercard credit into selected retail-banking products. Through telephone and online channels, it offered savings accounts, tax-free savings accounts, and guaranteed investment certificates. Deposits were covered by the Canada Deposit Insurance Corporation within applicable limits. Credit cards became the central consumer-facing part of the business. In 1995, the operation introduced the Canadian Tire Options Mastercard nationally, combining payment functionality with rewards connected to Canadian Tire purchases. It later added the Gas Advantage Mastercard, which provided a tiered per-litre discount on Canadian Tire gasoline based on prior-month fuel activity. Mastercard PayPass contactless technology was added to the cards in 2008. The bank also tested or issued other products, including the Cash Advantage Mastercard, the Vacation Advantage Mastercard, and the Curve Mastercard. The Curve card, distributed nationally from 2009, offered cash-back rewards and enhanced rewards at Canadian Tire and Mark's stores. The Vacation Advantage and Curve products were removed from the credit portfolio in late 2010, while the Gas Advantage product continued to be honoured for eligible existing cardholders. The cards were subsequently integrated with Canadian Tire's loyalty architecture. On May 1, 2018, the portfolio was rebranded under the Triangle Rewards name. Triangle Mastercard products, including the Triangle World Elite Mastercard, connected card spending with rewards across Canadian Tire-related retail activities. The program also supported fuel-related promotions. In March 2022, Canadian Tire announced a temporary increase in the fuel reward for Triangle Mastercard users to 10 cents per litre at gas stations across Canada; after the promotion ended on June 19, the described ongoing reward returned to 5 cents per litre. The bank's retail-banking scope also changed over time. Canadian Tire Bank once offered mortgages, but in October 2009 it sold a residential real-estate-secured lending portfolio of about 1,000 mortgages, valued at approximately C$167 million, to National Bank of Canada. It no longer offered mortgage products after that transaction. The continuing deposit business included savings products, tax-free savings accounts, and GICs. In 2014, Scotiabank entered into a strategic partnership with Canadian Tire by purchasing a 20 percent interest in the financial-services business for C$500 million. The arrangement included provisions that could have allowed Scotiabank to acquire a further interest or sell its stake back to Canadian Tire at fair market value within the specified period. Canadian Tire later reversed the minority investment. In 2023, it paid C$895 million to repurchase Scotiabank's 20 percent interest, returning the financial-services operation to complete Canadian Tire ownership. The corporate naming also evolved. The entity known as Canadian Tire Financial Services Ltd. was renamed Canadian Tire Services Ltd. in 2016, although parts of the former Canadian Tire Financial Services branding continued for a time. Canadian Tire Bank is the principal banking identity associated with the operation. Its current proposition is based on digital and remote consumer finance, payment cards, deposit products, and insurance-related offerings distributed through Canadian Tire's retail and loyalty relationships. Payment protection insurance has been marketed with Assurant as underwriter, while identity-theft protection has been associated with Sigma Loyalty Group and its underwriting partners. The company formerly marketed term-life and travel insurance underwritten by Canada Life but later discontinued those offerings.
- 2023
Canadian Tire restores full ownership
[1]Canadian Tire repurchased Scotiabank's 20 percent interest for C$895 million, returning ownership of the financial-services business to 100 percent Canadian Tire control.
- 2022
Temporary nationwide fuel-reward promotion
[1]Triangle Mastercard holders temporarily earned 10 cents per litre on fuel purchases at any Canadian gas station, with the promotion ending June 19.
- 2018
Cards are rebranded as Triangle Rewards products
[1]The card portfolio adopted the Triangle Rewards name to align it with Canadian Tire's customer-loyalty program.
- 2016
Legal entity is renamed
[1]Canadian Tire Financial Services Ltd. became Canadian Tire Services Ltd., while Canadian Tire Bank continued as the banking identity.
- 2014
Scotiabank acquires a minority interest
[1]Scotiabank bought a 20 percent interest in Canadian Tire's financial-services business for C$500 million as part of a strategic partnership.
- 2009
Mortgage portfolio is sold
[1]Canadian Tire Bank sold approximately 1,000 residential mortgages, valued at about C$167 million, to National Bank of Canada and exited mortgage offerings.
- 2009
Curve Mastercard launches nationally
[1]The Curve Mastercard was issued nationally with cash-back rewards and enhanced earning at Canadian Tire and Mark's stores.
- 2008
PayPass contactless technology is added
[1]Canadian Tire Mastercard products were embedded with Mastercard's PayPass contactless payment technology.
- 2006
Cash Advantage Mastercard pilot begins
[1]The bank began piloting a cash-back Mastercard offering with rewards of up to 1.5 percent based on eligible annual purchases.
- 2003
Canadian Tire Bank is established
[1]Canadian Tire Bank was founded as a Schedule I domestic bank and took over financial-services activities previously provided by Canadian Tire Financial Services.
Products and positioning
A Canadian retail-finance platform that connects payment cards, consumer deposits, rewards, fuel benefits, and selected protection products with Canadian Tire's retail ecosystem.
Retail credit card · 2018
Triangle Mastercard
A Canadian Tire-affiliated Mastercard linked to the Triangle Rewards ecosystem. The card is designed to combine general-purpose payment acceptance with rewards and retailer-linked benefits, including fuel-related earning. Canadian Tire announced a temporary 10-cent-per-litre fuel reward in 2022; the described ongoing fuel reward afterward was 5 cents per litre.
Premium retail credit card
Triangle World Elite Mastercard
A World Elite Mastercard positioned within the Triangle Rewards card family. It extends Canadian Tire's retail-linked payment-card proposition to a premium card tier. Specific current fees, eligibility rules, reward rates, and benefits are not detailed in the supplied reference material.
Rewards credit card · 1995
Canadian Tire Options Mastercard
The Options Mastercard was the bank's first nationally issued Canadian Tire Mastercard product described in the reference material. Introduced in 1995, it rewarded cardholders for purchases connected to Canadian Tire and established the retail-rewards model later developed through the Triangle brand.
Fuel-discount credit card
Gas Advantage Mastercard
A Mastercard that provided a tiered discount of 2 to 10 Canadian cents per litre on Canadian Tire gasoline purchases, based on the cardholder's prior-month gasoline spending. The bank stopped issuing the card to new customers, but the product continued to be honoured for existing cardholders and could be reissued to them.
Cash-back credit card · 2006
Cash Advantage Mastercard
A cash-back Mastercard introduced through a pilot program in 2006. Its reward structure allowed cardholders to earn up to 1.5 percent based on eligible annual purchases, according to the supplied reference material.
Travel-rewards credit card · 2007
Vacation Advantage Mastercard
A card that rewarded customers with points redeemable against vacation-related purchases. It was later removed from Canadian Tire's credit portfolio, together with the Curve Mastercard, in late 2010.
Cash-back credit card · 2009
Curve Mastercard
A nationally issued, no-annual-fee Mastercard launched in 2009. It offered cash-back rewards of up to 3.5 percent on eligible annual purchases and double cash back at Canadian Tire and Mark's stores. The product was removed from the credit portfolio in late 2010.
Deposit account · 2006
Savings accounts
Remote-access deposit accounts offered by Canadian Tire Bank as part of its retail-banking services. The bank's deposit proposition was delivered through telephone and online channels rather than a conventional branch network.
Tax-advantaged deposit product · 2006
Tax-Free Savings Accounts
Tax-free savings products offered through Canadian Tire Bank's retail-banking platform. The supplied material identifies these accounts as part of the bank's deposit offering but does not specify current rates or terms.
Term deposit · 2006
Guaranteed Investment Certificates
GIC products offered by Canadian Tire Bank to retail depositors. As with the bank's other eligible deposit products, coverage is provided by the Canada Deposit Insurance Corporation within applicable limits.
Insurance-related financial product
Payment protection insurance
Payment protection insurance marketed by Canadian Tire Bank and underwritten by Assurant. The supplied material does not provide current policy terms, pricing, or eligibility details.
Identity protection
Identity-theft insurance
Identity-theft protection offered through a partnership involving Sigma Loyalty Group and underwriting partners associated with the Identity Guard product offering. Current policy details are not specified in the supplied references.
Marketing campaigns
- 2022Triangle Mastercard nationwide fuel-reward promotion
Canada
Canadian Tire announced that Triangle Mastercard holders would receive 10 Canadian cents per litre on fuel purchases at any gas station across Canada for a limited period.
Outcome. The promotion ended on June 19, 2022. The ongoing Triangle Mastercard fuel reward was subsequently described as 5 cents per litre.
Brand decisions
2023
Repurchase of Scotiabank's minority interestM&ABackground
Scotiabank had held a 20 percent interest in Canadian Tire's financial-services business since the 2014 strategic partnership.
Action taken
Canadian Tire repurchased the entire 20 percent interest for C$895 million.
Aftermath
Canadian Tire restored its ownership of the financial-services business to 100 percent.
Repurchase price for 20 percent interest. Scotiabank held 20 percent → Canadian Tire held 100 percent (2023)
2018
Integration of cards with Triangle RewardsStrategyBackground
Canadian Tire was developing Triangle Rewards as a broader customer-loyalty platform across its retail ecosystem.
Action taken
On May 1, 2018, the Canadian Tire card portfolio was rebranded under the Triangle Rewards name.
Aftermath
The payment cards became more directly associated with Canadian Tire's unified loyalty identity.
2014
Sale of a 20 percent financial-services interest to ScotiabankM&ABackground
Canadian Tire pursued a strategic partnership with Scotiabank covering its financial-services business, including Canadian Tire Bank.
Action taken
Scotiabank purchased a 20 percent interest for C$500 million in cash, with additional contractual options concerning ownership.
Aftermath
The arrangement gave Scotiabank a minority position in the business until Canadian Tire later repurchased the interest in 2023.
Purchase price for 20 percent interest. C$500 million (2014)
2009
Exit from residential mortgage lendingStrategyBackground
Canadian Tire Bank held a residential real-estate-secured lending portfolio of approximately 1,000 mortgages valued at about C$167 million.
Action taken
The bank sold the mortgage portfolio to National Bank of Canada and stopped offering mortgage products.
Aftermath
Canadian Tire Bank's retail-banking range remained focused on deposits and related products rather than mortgages.
Value of mortgage portfolio sold. Approximately C$167 million portfolio transferred (October 2009)
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/canadian-tire-financial-services · Editorial policy · How profiles are compiled