Canadian Parks and Wilderness Society
A Canadian conservation organization focused on protecting wilderness, parks, oceans, and other natural areas.
Last updated August 25, 2026
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Overview
The Canadian Parks and Wilderness Society, commonly known as CPAWS and called Société pour la nature et les parcs du Canada, or SNAP, in French, is a Canadian environmental organization dedicated to the protection of wilderness and the conservation of parks and other natural areas. It was established in 1963 under the name National and Provincial Parks Association, reflecting an original emphasis on the creation and safeguarding of national and provincial parks. The organization subsequently adopted the Canadian Parks and Wilderness Society name as its conservation work broadened. CPAWS operates through a national organization and chapters located across Canada's provinces and territories. Its work is advocacy-based rather than commercial: it supports the creation and effective management of protected areas, promotes conservation of terrestrial and marine ecosystems, participates in public policy discussions, and seeks to build public support for wilderness protection. The organization has addressed both parks and broader conservation issues, including ocean protection and the preservation of large, ecologically significant landscapes. One of CPAWS's long-running institutional initiatives is the James B. Harkin Conservation Award, created in 1972 to recognize Canadians who have made notable contributions to conservation. Recipients identified in reference material include Jean Chrétien, Charles Sauriol, Andy Russell, Jennifer Shay, Stephen Herrero, Elizabeth May, Mike Harcourt, and Harvey Locke. The award connects CPAWS's current advocacy with Canada's longer history of public-interest conservation and park stewardship. From 1982 to 1993, the organization published Park News: The Journal of the National and Provincial Parks Association of Canada. The publication served as a public-facing outlet for articles about Canadian parks and helped communicate conservation issues beyond the organization's direct membership and advocacy networks. CPAWS also works through partnerships and public engagement campaigns. In 2015, Mountain Equipment Co-op partnered with the organization as project sponsor of the MEC Big Wild Challenge. The initiative encouraged participants to spend time outdoors through organized trail-running activities or self-designed nature challenges, linking recreation and personal engagement with a wider objective of wilderness protection. The organization contributes to governmental and parliamentary policy processes. In 2016, CPAWS produced a report calling for renewed commitment to the conservation of Canada's national parks. The report was submitted as evidence to the House of Commons Standing Committee on Environment and Sustainable Development. CPAWS parks program director Alison Woodley and national oceans program director Sabine Jessen were invited to provide expert testimony at a committee meeting on May 5, 2016. CPAWS is therefore best understood as a national Canadian conservation NGO rather than a consumer-facing brand. Its public identity is built around wilderness advocacy, protected-area policy, conservation education, chapter-based organizing, and collaboration with public institutions, companies, and citizens. No information in the supplied sources establishes a commercial parent company, a listed status beyond its nonprofit character, a specific headquarters location, or current executive officeholders.
History
The Canadian Parks and Wilderness Society was founded in 1963 as the National and Provincial Parks Association. Its creation reflected a period of growing public and institutional interest in preserving Canada's national and provincial parks and in treating wilderness conservation as a matter of national importance. The organization was established as an advocacy body rather than a commercial enterprise, with its activities centered on public-interest conservation. Over time, the association developed a national presence supported by chapters in every Canadian province and territory. This chapter structure enabled the organization to combine national policy advocacy with regional knowledge of local landscapes, parks, watersheds, coastlines, and conservation debates. The organization later became known as the Canadian Parks and Wilderness Society, or CPAWS. In French it uses the name Société pour la nature et les parcs du Canada, abbreviated SNAP. The change in public identity corresponded with a broader conservation remit extending beyond the designation of parks alone. In 1972, CPAWS established the James B. Harkin Conservation Award. Named for James B. Harkin, an important figure in Canada's park and conservation history, the award recognizes Canadians who have promoted conservation. The listed recipients include Jean Chrétien in 1972, Charles Sauriol in 1985, Andy Russell in 1990, Jennifer Shay in 1992, Stephen Herrero in 1999, Elizabeth May in 2002, Mike Harcourt in 2003, and Harvey Locke in 2013. The award has given CPAWS a continuing way to recognize public service, environmental leadership, scholarship, and activism connected with conservation. Between 1982 and 1993, the organization published Park News: The Journal of the National and Provincial Parks Association of Canada. The periodical provided articles about Canadian parks for a general audience and functioned as an information and outreach channel. Its publication illustrates CPAWS's longstanding effort to make park and wilderness issues accessible beyond specialist policy circles. The society's conservation work has included both land-based and marine priorities. Its parks program has addressed the protection and management of Canada's national parks, while its oceans program has participated in discussions concerning marine conservation. The division of work between these programs is reflected in the participation of parks program director Alison Woodley and national oceans program director Sabine Jessen as expert witnesses in parliamentary proceedings. In 2015, CPAWS collaborated with Mountain Equipment Co-op on the MEC Big Wild Challenge. The partnership used outdoor recreation as a means of encouraging people to develop a more direct connection with nature. Participants could complete a designated trail run on September 19 in participating municipalities or create their own outdoor challenge. The initiative connected individual activity and public participation with CPAWS's larger wilderness-protection mission. The organization's policy role was particularly visible in 2016, when it prepared a report titled Protecting Canada's National Parks: A Call for Renewed Commitment to Nature Conservation. The report was submitted to the House of Commons Standing Committee on Environment and Sustainable Development as evidence in its consideration of environmental policy. CPAWS representatives were also invited to provide expert testimony at a committee meeting on May 5 of that year. This episode demonstrates the society's approach of combining public advocacy, written research, and direct engagement with government institutions. Based on the supplied reference material, CPAWS remains a Canada-wide environmental organization with a chapter network and a mission focused on wilderness and protected-area conservation. The sources do not identify a founder, headquarters address, commercial parent, current chief executive, or detailed financial information. Its documented activities support describing it as an active nonprofit conservation organization whose principal outputs are advocacy, research, education, partnerships, awards, and public campaigns rather than physical products.
- 2016
National parks report submitted to Parliament
[1]CPAWS submitted a report advocating renewed commitment to nature conservation in Canada's national parks to a House of Commons environment committee.
- 2015
MEC Big Wild Challenge partnership
[1]Mountain Equipment Co-op partnered with CPAWS as project sponsor for a public outdoor-engagement challenge supporting the goal of wilderness protection.
- 1993
Park News publication period ended
[1]The documented publication run of Park News: The Journal of the National and Provincial Parks Association of Canada ended after more than a decade.
- 1982
Park News publication began
[1]The organization began publishing Park News, a journal about Canadian parks intended for a general readership.
- 1972
James B. Harkin Conservation Award established
[1]CPAWS created an award recognizing Canadians who have made contributions to conservation. Jean Chrétien is listed as the inaugural recipient.
- 1963
Organization founded as the National and Provincial Parks Association
[1]The organization was established to help protect Canada's wilderness, initially operating under the name National and Provincial Parks Association.
Products and positioning
A national, nonprofit Canadian conservation advocate working to protect wilderness, parks, oceans, and other natural ecosystems through public education, policy advocacy, research, partnerships, and local chapter activity.
Marketing campaigns
- 2015MEC Big Wild Challenge
Canada
Sponsored by Mountain Equipment Co-op in partnership with CPAWS, the initiative encouraged participants to connect with nature through outdoor activity. People could complete a specified trail run in participating municipalities or design their own nature-based challenge.
Outcome. The documented objective was to encourage outdoor participation and build public support for wilderness protection. A quantified outcome is not provided in the supplied sources.
Brand decisions
2016
Renewed policy advocacy for national park conservationStrategyBackground
CPAWS identified the protection and management of Canada's national parks as an issue requiring renewed public and governmental commitment.
Action taken
It prepared and submitted a report titled Protecting Canada's National Parks: A Call for Renewed Commitment to Nature Conservation to a House of Commons environment committee and supplied expert witnesses for committee discussions.
Aftermath
The report became part of the committee's evidence base, while CPAWS representatives participated in a May 5, 2016 meeting. The supplied sources do not state the committee's subsequent policy outcome.
2015
Use of outdoor participation to advance wilderness engagementStrategyBackground
CPAWS sought to connect public participation in outdoor activities with broader awareness of wilderness conservation.
Action taken
The organization partnered with Mountain Equipment Co-op on the MEC Big Wild Challenge.
Aftermath
The campaign provided a public-facing engagement format involving organized and self-designed outdoor challenges. No quantified impact is provided in the supplied sources.
1963
Formation of a national parks and wilderness advocacy organizationStrategyBackground
The organization was created during a period of increasing concern about the protection of Canada's parks and wilderness.
Action taken
It established the National and Provincial Parks Association to advocate for the conservation of Canadian wilderness and protected areas.
Aftermath
The association later developed a chapter network across Canada's provinces and territories and became known as CPAWS.
Sources2 sources
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