Campari America
Campari America is the United States-focused entity name associated with the Campari Group, whose portfolio includes more than 50 premium and super premium brands.
Last updated September 15, 2026
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Overview
The supplied evidence documents Campari Group, which states it has more than 50 premium and super premium brands and lists brands including Aperol, Campari, Picon and Cynar. The evidence does not contain subject-specific facts about the entity named Campari America itself, so this entry is limited to the group context that the evidence supports.
History
The supplied evidence covers Campari Group rather than Campari America specifically. According to the group's Our Story page, in 1860 liquorist Gaspare Campari invented the striking red aperitif, and the secret recipe still keeps the name of its original creator. The same page records that Campari's first plant opened in Sesto San Giovanni in 1904, and that the "Camparino" bar opened in Galleria Vittorio Emanuele II in downtown Milan in 1915. It also states that in 1995 Campari conducted its first acquisition, marking the beginning of the group's growth strategy combining 50% organic and 50% external growth, and lists subsequent acquisitions including CINZANO in 1999, Skyy in 2001, APEROL in 2003, GLEN GRANT in 2006, WILD TURKEY and ESPOLON in 2009, and FRANGELICO in 2010. The Brands page states that Aperol originated in 1919 in Padova as a product of the Barbieri Brothers and entered Campari Group's portfolio in 2003.
Products and positioning
Aperol
An aperitif with a unique bitter-sweet taste from a secret recipe unchanged since its creation, with an alcohol content of only 11%; it originated in 1919 in Padova as a product of the Barbieri Brothers and entered Campari Group's portfolio in 2003.
Campari
A contemporary and charismatic timeless classic with a vibrant red color and unique bitter taste, described as the heart of every Negroni and a worldwide icon of Milanese style and excellence.
Picon
Born in 1837 and inspired by Gaetan Picon's grandmother's recipe, an aperitif that accompanies beer in the North and East of France, blending Gentian and Quina bark.
Cynar
An artichoke-based bittersweet liqueur known for its versatility and distinctive flavour.
Sources3 sources
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