Camilla and Marc
Camilla and Marc is an Australian fashion label founded by siblings Camilla Freeman-Topper and Marc Freeman, known for refined tailoring, feminine silhouettes, distinctive prints and luxury ready-to-wear.
Last updated August 22, 2026
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Overview
Camilla and Marc is an Australian fashion label launched in 2003 by Sydney-based siblings Camilla Freeman-Topper and Marc Freeman. The brand occupies the contemporary luxury end of the Australian fashion market and is primarily associated with women's ready-to-wear, combining structured, traditionally masculine tailoring with softer and more overtly feminine forms. Its design language has also been described through the use of high-quality fabrics, vivid prints and unusual or eccentric details. The founders contribute different professional perspectives to the business. Camilla Freeman-Topper studied fashion at the Whitehouse Institute of Design in Sydney and later undertook additional training at Accademia Italiana in Florence after receiving a scholarship. She leads the creative and design direction. Marc Freeman studied engineering and completed a Master of Commerce at the University of New South Wales; he has managed the commercial and business side of the label. This division between design leadership and business management has been central to the brand's development. The label broadened its product offer in 2007 with the introduction of C&M Camilla and Marc Swim. In 2012, it added C&M Camilla and Marc Off Duty, a more accessible diffusion line intended to function as a younger sister label. The range included everyday clothing, denim and swimwear and was positioned at a lower price point than the main collection. The brand later announced a footwear range, further extending its lifestyle and apparel offer. Retail expansion began with the opening of the first Camilla and Marc store in Sydney's Paddington district in 2009. The company subsequently established stores in Melbourne and additional Sydney locations, including Fiveways, Mosman, the Strand and Rosebery. Its Australian network later expanded to Melbourne's Emporium and Armadale, Perth's Claremont Quarter and, in July 2025, South Australia. The business has also operated an e-commerce channel and an outlet format. Alongside its own stores, the label has been distributed internationally through prominent retailers and online stockists, including Saks Fifth Avenue, Net-a-Porter and Intermix in New York. Fashion-week visibility has been an important part of the label's identity. Camilla and Marc opened Australian Fashion Week in its tenth-anniversary year in 2013 and again became the opening show in 2018. Its 2018 presentation marked the brand's fifteenth anniversary and used a large quantity of sand to create a dystopian Australian landscape. The collection explored futurism, reflection and light and attracted attention from international fashion media. The label has also developed recognition among international editors, stylists and entertainers, with reported wearers including Kate Bosworth, Kirsten Dunst, Rose Byrne and Kristen Stewart. Camilla and Marc's positioning is built around polished Australian fashion with an international outlook. The label exports from an early stage of its history and has developed visibility in the United States and other overseas markets while maintaining a substantial Australian retail presence. The available reference material does not identify a parent company, public listing, financial figures or a separate corporate owner. As of the latest supplied material, the brand remains active and continues to operate as an independent-name fashion label associated with its two founders.
History
Camilla and Marc was established in 2003 by Sydney siblings Camilla Freeman-Topper and Marc Freeman and made its public debut at Australian Fashion Week. The founders brought complementary backgrounds to the enterprise. Freeman-Topper trained in fashion at Sydney's Whitehouse Institute of Design and later studied at Accademia Italiana in Florence on scholarship. Freeman trained in engineering and completed a Master of Commerce at the University of New South Wales. Within the business, Freeman-Topper concentrated on design while Freeman managed commercial and operational matters. From its beginning, the label developed a recognizable interpretation of modern Australian luxury. Its clothing brought together the visual authority of masculine tailoring and the shape and detail of feminine silhouettes. Reference descriptions of the brand also emphasize luxurious textiles, colorful prints and eccentric finishing details. The resulting style positioned Camilla and Marc between directional fashion and commercially wearable ready-to-wear. The first major extension of the brand came in 2007 with C&M Camilla and Marc Swim. This swimwear line expanded the label beyond its principal seasonal collections. In 2009, the company opened its first boutique in Paddington, Sydney, and subsequently added a Melbourne store and an online retail presence. The physical-store strategy gave the brand a direct way to present its collections and establish a recognizable Australian retail network. In August 2012, Camilla and Marc launched C&M Camilla and Marc Off Duty. Described as a younger sister to the main label, the diffusion line offered a complete range at a lower price level and included denim and swimwear. Its purpose was to reach younger and more casual customers without abandoning the broader brand identity. In 2013, the label marked its tenth anniversary by opening Australian Fashion Week. A second Sydney boutique opened at Fiveways in 2014, allowing the original Paddington location to focus more heavily on the diffusion line. A footwear line was also announced for late 2014. The retail network expanded through the middle and late 2010s. A Mosman store opened in December 2015. In July 2016, Camilla and Marc opened at Emporium in Melbourne's central business district, supplementing the Armadale location. The Strand boutique in Sydney's central business district followed in April 2017, and an outlet opened in Rosebery later that year. In 2018, the company opened its first Perth boutique at Claremont Quarter. The supplied material describes further Australian expansion plans and continued development in United States and other international markets. International distribution began early: the brand had been exporting since its second season. Its international stockists included Saks Fifth Avenue, Net-a-Porter and Intermix in New York. Overseas awareness was reinforced by support from fashion-industry figures such as InStyle editor Laura Brown and stylist Vanessa Traina, as well as coverage describing the label as one to watch. Public wearers reported in the reference material include Kate Bosworth, Kirsten Dunst, Rose Byrne and Kristen Stewart. Camilla and Marc again opened Australian Fashion Week in May 2018 for its fifteenth anniversary. The presentation used approximately 60 tonnes of sand to construct a dystopian Australian setting, framing the collection through ideas of futurism, reflection and light. The show received broad international attention and was presented as a significant celebration of the brand's first fifteen years. In 2021, the Armadale store was refurbished with an earthy palette, geometric forms and a more intimate retail environment. The company later opened its first South Australian store in July 2025. The available material does not identify a parent company, public-market listing, revenue figures or a change in control.
- 2025
First South Australian store opens
[1]The company opened its first store in South Australia in July.
- 2021
Armadale store redesigned
[1]The Armadale boutique was refurbished around a more intimate atmosphere, earthy colors and geometric shapes.
- 2018
Fifteenth-anniversary Australian Fashion Week opening
[1]The brand opened the event with a sand-based dystopian set and a collection exploring futurism, reflection and light.
- 2017
Sydney CBD boutique and Rosebery outlet added
[1]The Strand boutique opened in April and an outlet was later established in Rosebery.
- 2016
Emporium Melbourne boutique opens
[1]Camilla and Marc opened a store at Emporium in Melbourne's central business district.
- 2015
Mosman boutique opens
[1]The company opened a third Sydney-area store in Mosman in December.
- 2014
Second Sydney store opens
[1]A Fiveways boutique opened in Sydney, while the original store increasingly focused on the diffusion line; footwear expansion was announced.
- 2013
Tenth-anniversary Australian Fashion Week opening
[1]The label was selected to open Australian Fashion Week during its tenth anniversary.
- 2012
C&M Off Duty launched
[1]The lower-priced diffusion line expanded the brand into younger, more casual apparel, denim and swimwear.
- 2009
First boutique opens in Paddington
[1]Camilla and Marc opened its first store in Sydney's Paddington district and later added e-commerce and Melbourne retail.
Products and positioning
Australian contemporary luxury fashion combining masculine tailoring, feminine silhouettes, premium materials, colorful prints and distinctive detailing.
Women's luxury ready-to-wear · 2003
Camilla and Marc mainline
The main label is centered on women's fashion collections with a tailored yet feminine design vocabulary. Its reported hallmarks include structured silhouettes, luxurious fabrics, strong color and prints, and unconventional details. The line represents the brand's highest-profile expression and has been presented at Australian Fashion Week.
Swimwear · 2007
C&M Camilla and Marc Swim
Introduced in 2007, C&M Camilla and Marc Swim extended the label into swimwear. Swimwear was also included within the later Off Duty diffusion range, giving the company a presence in both its principal and more accessible product architecture.
Diffusion apparel line · 2012
C&M Camilla and Marc Off Duty
Launched in 2012 as a younger and lower-priced sister line, Off Duty was designed to make the brand more accessible to younger customers. Its range included everyday clothing, denim and swimwear, and it supported a broader casual interpretation of the Camilla and Marc identity.
Footwear · 2014
Camilla and Marc footwear
A footwear line was announced for launch in late 2014 as an additional category beyond apparel and swimwear. The supplied reference material does not provide details about its subsequent scale, product names or current availability.
Marketing campaigns
- 2018Fifteenth-anniversary MBFWA presentation
Australia · United States · International fashion media
For its fifteenth anniversary, the label opened Mercedes-Benz Fashion Week Australia with a set using approximately 60 tonnes of sand to evoke a dystopian Australian landscape. The collection examined futurism, reflection and light.
Outcome. The show attracted international attention and was widely received as a successful anniversary presentation.
- 2013Australian Fashion Week tenth-anniversary opening
Australia · International fashion media
Camilla and Marc opened Australian Fashion Week during its tenth-anniversary year, using the event to reinforce its position within Australian designer fashion.
Outcome. The presentation established the label as a prominent participant in the Australian fashion-week calendar.
Brand decisions
2018
Use fashion-week spectacle to support international visibilityStrategyBackground
The brand's fifteenth anniversary provided an opportunity to communicate its Australian identity and design direction to domestic and international fashion audiences.
Action taken
Camilla and Marc opened MBFWA with an immersive sand landscape and a collection focused on futurism, reflection and light.
Aftermath
The presentation received international attention and was described as a well-received anniversary celebration.
2014
Expand the physical retail networkStrategyBackground
After opening its first boutique and adding Melbourne retail, the company continued building a directly controlled Australian store network.
Action taken
It opened a second Sydney store at Fiveways and later added locations in Mosman, Melbourne, Sydney's central business district, Rosebery and Perth.
Aftermath
The retail footprint broadened across Australian cities and was complemented by international wholesale distribution.
2012
Create a lower-priced diffusion lineStrategyBackground
The company sought to reach a younger audience while retaining the mainline's design identity.
Action taken
It launched C&M Camilla and Marc Off Duty with a broader, more accessible range including denim and swimwear.
Aftermath
The diffusion line supported the brand's expansion into more casual and lower-priced apparel, although the supplied material does not provide sales or financial results.
Recent events
Camilla and Marc launch ovarian cancer campaign[2]
Reported:
Camilla and Marc launched “Ovaries. Talk About Them”, a campaign designed to raise funding for ovarian cancer testing.
Sources2 sources
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