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Call-A.P.P.L.E.

Call-A.P.P.L.E. is a periodical devoted to Apple II, Macintosh, and related Apple-computing technologies.

Last updated August 25, 2026

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Overview

Call-A.P.P.L.E. is a monthly computing journal published by the Apple Pugetsound Program Library Exchange, commonly abbreviated as A.P.P.L.E. The publication emerged in 1978 during the formative period of the Apple II enthusiast community and initially concentrated on programming, software, hardware, and practical use of Apple II computers. Its name is associated with the user-group and program-library culture that helped early personal-computer owners exchange code, technical information, and experience before the modern web became the principal distribution channel for such material. The magazine’s original editorial emphasis was the Apple II platform. Coverage included programming material and information relevant to users who were building applications, learning computer languages, evaluating software, and maintaining their systems. In this respect, Call-A.P.P.L.E. functioned both as a technical periodical and as a community publication, serving readers who wanted more detailed and hands-on information than was generally available through mainstream consumer-computing coverage. The original publication run continued until 1990, when the magazine was discontinued. After an approximately twelve-year interruption, publication resumed in 2002. The revived magazine retained Apple II programming as an important subject while broadening its coverage to other Apple computers, including newer hardware and software releases. It also addressed the use of emulation to run or preserve older computing platforms on newer machines, connecting historical Apple systems with contemporary computer use. Call-A.P.P.L.E. is therefore best understood as a specialist technology publication rather than as a hardware manufacturer or a corporate brand belonging to Apple Inc. Its editorial identity rests on continuity within the Apple-computing enthusiast community, preservation of Apple II knowledge, programming education, software information, product discussion, and coverage of the wider Apple ecosystem. Public reference material does not establish a separate commercial parent company, a stock-market listing, or a substantial international corporate operation for the publication.

History

Call-A.P.P.L.E. was created as the monthly journal of the Apple Pugetsound Program Library Exchange, an Apple-computer user organization and software-exchange community. Its first publication year was 1978, placing it within the early development of the personal-computing press and the rapid growth of the Apple II user base. At that time, users frequently relied on clubs, newsletters, software libraries, and specialist magazines to share programs and technical knowledge. Call-A.P.P.L.E. occupied that community-oriented space, with its editorial work centered on practical Apple II computing and programming. During its original run, the magazine focused mainly on the Apple II family and related programming subjects. Its role was not limited to product promotion: the publication supplied technical information and program-related material for users who were writing code, studying software, operating Apple II systems, or seeking advice from other enthusiasts. This focus reflected the needs of an early computer audience for whom programming and system experimentation were central parts of ownership. The original series ended in 1990. The available reference material does not identify a single reason for the discontinuation, nor does it document a change in ownership or a corporate acquisition. Publication later restarted in 2002 after a twelve-year gap. The revived magazine preserved its Apple II programming coverage while widening its subject range to encompass other Apple computers and contemporary hardware and software releases. A notable element of the post-2002 editorial scope was emulation. By discussing the operation of older Apple platforms on newer machines, Call-A.P.P.L.E. linked active product coverage with historical preservation. This allowed the publication to address both current Apple-computing developments and the continuing interests of readers who maintained or studied legacy systems. Call-A.P.P.L.E. is distinct from Apple Inc. and should not be classified as an Apple hardware or software brand. It is a specialist publication associated with an independent Apple user-group and program-library organization. Its significance lies in its long-running community role, its documentation of Apple II programming culture, its later coverage of the broader Apple-computing landscape, and its contribution to the preservation and continued use of older Apple platforms.

  • 2002

    Publication resumes

    [1]

    After a twelve-year interruption, the magazine returned and broadened its editorial coverage to include other Apple computers, newer hardware and software, and emulation.

  • 1990

    Original series discontinued

    [1]

    The magazine’s initial publication run ended after more than a decade of Apple II-oriented coverage.

  • 1978

    First publication

    [1]

    Call-A.P.P.L.E. began as a monthly journal of the Apple Pugetsound Program Library Exchange, with a primary focus on Apple II computing and programming.

Products and positioning

A specialist enthusiast and technical publication serving Apple-computer users, programmers, historians, and preservation communities, with particular emphasis on Apple II programming and legacy computing.

  • Special-interest technology periodical · 1978

    Call-A.P.P.L.E. magazine

    The core offering is a monthly journal associated with the Apple Pugetsound Program Library Exchange. Its historical coverage began with Apple II programming, software, hardware, and user-oriented technical material. Following its revival, the magazine continued to cover Apple II programming while also discussing other Apple computers, contemporary software and hardware releases, and methods for emulating older Apple platforms on newer systems.

  • Computing publication archive

    Call A.P.P.L.E. Library

    The Call A.P.P.L.E. Library is an archival collection associated with the publication and its historical computing material. Reference listings identify it as available through the Centre for Computing History, although the available material does not establish the full scope, ownership, or digitization status of the collection.

Recent events

  • 2002

    Publication resumes after a twelve-year hiatus[1]

    Product generation

    Call-A.P.P.L.E. returned to publication and expanded its editorial scope beyond Apple II material to include other Apple computers, current hardware and software, and emulation of older platforms.

  • 1990

    Original publication run ends[1]

    Other

    The magazine’s initial run was discontinued after covering Apple II-related programming and computing topics for more than a decade.

  • 1978

    Call-A.P.P.L.E. publication begins[1]

    Other

    The Apple Pugetsound Program Library Exchange began publishing Call-A.P.P.L.E. as a monthly periodical focused primarily on Apple II computing and programming.

Sources2 sources

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