Caffè Pascucci

Caffè Pascucci is an Italian coffee brand and coffeehouse chain operated by Pascucci Torrefazione S.p.A. The company is headquartered in Monte Cerignone in the Province of Pesaro and Urbino. Its business combines coffee roasting, packaged coffee and beverage products, coffeehouse operations, espresso education, and international franchising or local-market partnerships. The business traces its origins to 1883, when Antonio Pascucci began trading coffee and other colonial products. Over time, the enterprise moved beyond commodity trading and developed into an industrial coffee-roasting company. A significant production milestone came in 1963, when Pascucci installed its first roasting plant and adopted indirect-fire roasting. This helped establish the manufacturing base behind the later retail and hospitality brand. Quality and preparation became part of the company's identity through the creation of the Pascucci Espresso School in 1996. The school was established to encourage better espresso preparation and to support professional knowledge around coffee service. In the late 1990s, Mario Pascucci led a period of international development, shifting the company toward a more visible consumer-facing brand. The first Caffè Pascucci Shop opened in Rimini in 2000, providing a dedicated format for the company's coffeehouse activities. Caffè Pascucci subsequently developed an international presence across Europe and Asia, with branches in more than 25 countries. South Korea became one of its notable overseas markets, where the brand has been managed by the SPC Group. A Caffè Pascucci location in Apgujeong-dong, Gangnam-gu, Seoul, became associated with the 2001 Korean television drama Beautiful Days after serving as a filming location, increasing the shop's public visibility in that market. The company opened its first United States branch in 2011. The brand's offer extends beyond traditional espresso. It includes roasted coffee blends, tea, cold beverages, and other Italian-style café products, with some organic and ethically sourced options. In 2008, Caffè Pascucci launched the Big Bio Haiti project with Gino Girolomoni. The initiative was intended to support organic agriculture in Haiti and improve compensation for participating farmers, linking the brand to ethical commerce and agricultural development. Sports sponsorship is another recurring element of the brand's public profile. Since 2001, Caffè Pascucci has supported Italian motorcycle racer Marco Simoncelli. The association continued through sponsorship of SIC58 Squadra Corse, the racing team founded by Simoncelli's father, Paolo Simoncelli, to develop young motorcycle-racing talent. In more recent years, the company also became the main sponsor of Albanian football club Dinamo Tirana. Caffè Pascucci therefore occupies a position between an Italian specialty coffee producer and an international café chain. Its heritage is based on a family-origin roasting business, while its modern identity is expressed through branded shops, professional espresso education, overseas partnerships, ethical sourcing initiatives, and sports sponsorships. Publicly available reference material does not establish a current chief executive, ownership structure, financial performance, or complete store count.

Caffè Pascucci's history begins in 1883, when Antonio Pascucci started a business trading coffee and other colonial products in Italy. The original activity was connected to the broader trade in imported food commodities rather than to a modern branded café chain. Over subsequent decades, the company expanded its capabilities and evolved into an industrial coffee roaster. A major technical step took place in 1963, when Pascucci installed its first roasting plant and adopted indirect-fire roasting. This marked the development of a more formal production base and helped distinguish the company from a purely commercial coffee trader. Roasting became central to the business and later supported the creation of branded retail products and cafés. The company placed particular emphasis on espresso quality and professional preparation. In 1996, it established the Pascucci Espresso School, an educational initiative intended to promote standards and knowledge in espresso making. The school formed part of the company's effort to connect its manufacturing heritage with the skills required in cafés and hospitality venues. During the late 1990s, Mario Pascucci was associated with the company's international expansion. This period preceded the opening of the first Caffè Pascucci Shop in Rimini in 2000. The shop format gave the company a dedicated consumer-facing identity and helped transform the roaster into a recognizable café brand. The chain subsequently expanded beyond Italy, with outlets in more than 25 countries across Europe, Asia, and other regions. South Korea became a particularly visible international market. The brand has been managed there by the SPC Group, and its Apgujeong-dong location in Seoul's Gangnam-gu district gained attention after being used as a filming location for the 2001 Korean drama Beautiful Days. The company also entered the United States, opening its first American branch in 2011. Caffè Pascucci's development has not been limited to retail expansion. Its product range includes coffee blends, tea, cold beverages, and other Italian café products, with organic and ethically sourced options included in the broader offer. In 2008, the company worked with Gino Girolomoni on Big Bio Haiti, a project designed to support organic farming in Haiti and provide farmers with fair compensation. This initiative gave the brand a public association with ethical commerce and agricultural sustainability. Sports sponsorship has also contributed to Caffè Pascucci's identity. Since 2001, the company has supported motorcycle racer Marco Simoncelli. The relationship later extended to SIC58 Squadra Corse, a team founded by Simoncelli's father, Paolo Simoncelli, with a focus on developing young racing talent. The company has additionally served as main sponsor of Albanian football club Dinamo Tirana. Today, the available reference material describes Caffè Pascucci as an active Italian coffee roaster and international coffeehouse chain. Its identity rests on four connected elements: long-standing roasting heritage, Italian espresso culture, international branded cafés, and public-facing initiatives in ethical commerce and sport. Detailed current information about its corporate ownership, leadership, finances, and exact network size is not established by the supplied sources.

• 2011

  First United States branch opens

  [1]Caffè Pascuccien.wikipedia.org

  Caffè Pascucci opened its first branch in the United States as part of its international expansion.

• 2008

  Big Bio Haiti project launches

  [1]Caffè Pascuccien.wikipedia.org

  The company partnered with Gino Girolomoni on a project supporting organic agriculture and farmer compensation in Haiti.

• 2001

  Support for Marco Simoncelli begins

  [1]Caffè Pascuccien.wikipedia.org

  Caffè Pascucci began supporting Italian motorcycle racer Marco Simoncelli, a relationship later associated with SIC58 Squadra Corse.

• 2000

  First Caffè Pascucci Shop opens in Rimini

  [1]Caffè Pascuccien.wikipedia.org

  The first dedicated Caffè Pascucci Shop opened in Rimini, establishing the branded café format.

• 1996

  Pascucci Espresso School is established

  [1]Caffè Pascuccien.wikipedia.org

  The company created an espresso school to promote quality and professional standards in espresso preparation.

• 1963

  First roasting plant and indirect-fire roasting

  [1]Caffè Pascuccien.wikipedia.org

  Pascucci installed its first roasting plant and adopted indirect-fire roasting, supporting its development into an industrial coffee roaster.

• 1883

  Antonio Pascucci begins trading coffee and colonial products

  [1]Caffè Pascuccien.wikipedia.org

  The business that later became Caffè Pascucci originates as Antonio Pascucci's coffee and colonial-products trading enterprise in Italy.

An Italian heritage coffee roaster and café chain combining traditional espresso culture, branded international coffeehouses, professional preparation standards, selected organic and ethical sourcing initiatives, and lifestyle-oriented sponsorships.

• Coffee

  Roasted coffee blends

  Roasted coffee is the foundation of the Pascucci business. The brand offers coffee blends for espresso and café service, reflecting its history as a roasting company. The broader range includes conventional products as well as selected organic and ethically sourced options.

• Café beverages

  Espresso beverages

  Caffè Pascucci Shops serve espresso and espresso-based drinks within an Italian coffeehouse format. Espresso preparation is also supported by the company's Espresso School, established to promote quality and professional technique.

• Non-coffee beverages

  Tea and cold beverages

  In addition to coffee, the brand's café offer includes tea and cold beverages. These products broaden the menu beyond espresso and support the operation of Caffè Pascucci as a full coffeehouse chain.

• Food and beverage

  Italian café products

  The company also offers other Italian-style café products alongside its coffee and beverage lines. The supplied reference material does not provide a complete itemized menu or detailed product specifications.

• 2008Big Bio Haiti

  Haiti · Italy

  Caffè Pascucci partnered with Gino Girolomoni on a project intended to support organic agriculture in Haiti and improve compensation for farmers.

  Source
• 2001Marco Simoncelli and SIC58 Squadra Corse sponsorship

  Italy · International motorcycle racing

  The brand began supporting Marco Simoncelli in 2001 and later continued its motorsport association through sponsorship of SIC58 Squadra Corse, a team established to develop young racing talent.

  Source
• Dinamo Tirana sponsorship

  Albania

  In recent years, Caffè Pascucci became the main sponsor of Albanian football club Dinamo Tirana.

  Source

• 2011

  Enter the United StatesStrategy

  Background

  Caffè Pascucci had already established an international presence in Europe and Asia.

  Action taken

  The company opened its first United States branch.

  Aftermath

  The opening extended the brand's international coffeehouse network into the U.S. market.

  Source

• 2000

  Introduce the branded Caffè Pascucci Shop formatStrategy

  Background

  After its historical development as a roaster, the company pursued a more visible consumer-facing café identity.

  Action taken

  The first Caffè Pascucci Shop opened in Rimini.

  Aftermath

  The shop format supported the company's subsequent international coffeehouse expansion.

  Source

• 1996

  Create an espresso education programStrategy

  Background

  The company sought to promote quality in espresso preparation as its roasting business developed.

  Action taken

  Caffè Pascucci established the Pascucci Espresso School.

  Aftermath

  The school became part of the brand's quality and professional-training identity.

  Source

• 1963

  Industrialize roasting operationsStrategy

  Background

  The company was developing from a coffee and colonial-products trader into a larger roasting business.

  Action taken

  Pascucci installed its first roasting plant and adopted indirect-fire roasting.

  Aftermath

  The move established a more substantial production foundation for the later coffee brand and café chain.

  Source

1. 1Caffè Pascuccien.wikipedia.org