Café Pelé

Café Pelé is a Brazilian coffee brand that was born in 1970, according to the brand's official history, and has since become a consolidated and recognized name in the Brazilian coffee market. The brand's official website describes it as a mark built over 50 years of tradition, recognized for its quality and success story. Café Pelé offers a complete line of products that includes roasted and ground coffee, whole bean coffee, and instant coffee, with a focus on purity and quality. The brand's portfolio features traditional and extra-strong roasted and ground coffees in various package sizes, as well as granulated instant coffee in glass jars and sachets. In 1995, Café Pelé expanded its portfolio by entering the cappuccino category, innovating in the coffee market. In 2017, the brand was acquired by the Dutch company Jacobs Douwe Egberts (JDE), placing it within one of the largest coffee groups in the world. Today, Café Pelé continues to be a relevant brand in Brazil, with a modernized packaging design and a 100% coffee purity seal, maintaining its position as a trusted choice for Brazilian consumers.

Café Pelé was born in 1970, according to the brand's official history, launching simultaneously in roasted and ground and instant coffee versions. Over the decades, it established itself as a consolidated and recognized brand in the Brazilian coffee market, building a tradition that spans more than 50 years. In 1995, the brand innovated by adding cappuccino to its portfolio, expanding beyond traditional coffee categories. In 2017, Café Pelé was acquired by the Dutch company Jacobs Douwe Egberts (JDE), integrating the brand into one of the world's largest coffee groups. This acquisition placed Café Pelé alongside major global coffee brands and provided resources for continued growth. In recent years, the brand has modernized its packaging design while maintaining the same quality, now featuring a 100% coffee purity seal. Café Pelé remains an active brand in Brazil, offering a complete line of roasted and ground, whole bean, and instant coffees, as well as cappuccino.

• 2017

  Café Pelé is acquired by Jacobs Douwe Egberts (JDE).

• 1995

  Cappuccinos are added to the Café Pelé portfolio.

• 1970

  Café Pelé is born, launching in roasted and ground and instant coffee versions.

High-quality, pure coffee with a 100% coffee purity seal, targeting everyday Brazilian consumers.

• Café Pelé Extraforte Almofada 500g

  Roasted and ground coffee with a darker roast, full body, intense flavor and marked aroma. Intensity: 4.

• Café Pelé Tradicional Almofada 250g

  Roasted and ground coffee with a smooth flavor, balanced body and acidity, and contagious aroma. Intensity: 3.

• Café Pelé Tradicional Almofada 500g

  Roasted and ground coffee with a smooth flavor, balanced body and acidity, and contagious aroma. Intensity: 3.

• Café Pelé Solúvel Granulado Vidro 100g

  Granulated instant coffee made with 100% pure coffee, quick and easy to prepare. Intensity: 3.

• Café Pelé Solúvel Granulado Sachê 100g

  Granulated instant coffee made with 100% pure coffee, quick and easy to prepare. Intensity: 3.

• Café Pelé Solúvel Granulado Sachê 50g

  Granulated instant coffee made with 100% pure coffee, quick and easy to prepare. Intensity: 3.

• Café Pelé Tradicional Vácuo 250g

  Roasted and ground coffee with a smooth flavor, balanced body and acidity, and contagious aroma. Intensity: 3.

1. 1Café torrado e moído, Café em grãos e Café solúvel | Café Pelécafepele.com.br
2. 2Sobre Café Pelé | Café Pelécafepele.com.br