CAETSU TWO

CAETSU TWO is an independent multinational advertising agency based in Portugal and operating as part of the Salvador Caetano business group. The agency presents itself as a shop that "develops ideas" and "involves Data," positioning creativity and data as twin engines for connecting consumers with brands. Its corporate governance page identifies the operating entity as CAETSU Publicidade, S.A., integrated within Salvador Caetano and committed to the group's responsible-conduct and ethics principles, known as the "Ser Caetano" values. The agency's declared footprint spans Portugal, Spain and Mozambique, giving it a cross-market presence that is unusual for an independent Portuguese agency. Its published portfolio includes work for major advertisers such as Hyundai, Nissan, Novo Nordisk and Millenium bim (Banco Millennium Atlântico in Mozambique). Campaign examples range from automotive festival activations for Hyundai and a launch campaign for the Nissan Qashqai, to institutional and SME-focused communications for Millenium bim, and a health-awareness campaign for Novo Nordisk about obesity. CAETSU TWO describes itself as independent while being embedded in a larger corporate group, a structure that allows it to draw on the resources and governance of Salvador Caetano while maintaining an agency identity. The agency also recruits talent directly, advertising roles such as Web Project Manager in Porto and inviting spontaneous applications, which indicates an active hiring posture in its home market. Because the available evidence is drawn from the agency's own website and a Wikidata entry describing it as a company in Lisbon, Portugal, some corporate details — exact founding year, founder names, and full executive roster — are not documented here. What is clear is that CAETSU TWO operates as a full-service, data-informed advertising agency serving both Portuguese-speaking markets and international brands, with a portfolio that mixes automotive, financial-services and healthcare clients.

CAETSU TWO presents itself as an independent multinational advertising agency that "develops ideas" and "involves Data," positioning creativity and data as complementary forces for connecting consumers with brands. Its corporate governance page states that the agency is integrated within Salvador Caetano, operating under the legal name CAETSU Publicidade, S.A., and committed to the group's responsible-conduct and ethics principles, the "Ser Caetano" values. This places the agency within one of Portugal's larger business groups rather than as a standalone startup. The agency's declared markets are Portugal, Spain and Mozambique, a footprint that reflects both the Portuguese-speaking world and the Iberian peninsula. Its published portfolio shows a client mix spanning automotive, financial services and healthcare. For Hyundai, CAETSU TWO produced summer festival activations ("Festivais de Verão"). For Nissan, it handled the launch campaign for the new Qashqai. For Millenium bim, the Mozambican bank brand, it created the institutional campaign "Haverá sempre um M" marking the bank's 30th anniversary, as well as "É a chave," a communication program aimed at Mozambican SMEs. For Novo Nordisk, the agency developed "Quanto Pesa o Medo," an obesity-awareness campaign. The Novo Nordisk case illustrates the agency's data-informed method. According to the case description, the challenge was to generate identification with the target audience without relying on weight-centric messaging, and to recognize the broader implications of obesity that go "beyond weight." After a neuromarketing study on the disease and patients' perceptions, the agency found that fear was a decisive driver for action. This insight shaped a campaign focused on the "weight of fear" — the fear of not being capable, of not being healthy, of talking about obesity, and of not overcoming the disease. The campaign's message was that obesity weighs, but fear weighs more, and that courage moves people forward. Beyond client work, CAETSU TWO recruits directly, advertising roles such as Web Project Manager in Porto and inviting spontaneous applications. The available evidence does not document the agency's founding year, founders, or executive leadership, and a Wikidata entry describes it simply as a company in Lisbon, Portugal. The agency's own governance page and portfolio remain the primary sources for its identity and work.

• CAETSU TWO operates as an independent multinational advertising agency within the Salvador Caetano group, with markets in Portugal, Spain and Mozambique.

• The agency produces the Hyundai 'Festivais de Verão' summer festival campaign.

• CAETSU TWO handles the launch campaign for the new Nissan Qashqai.

• The agency creates the Millenium bim institutional campaign 'Haverá sempre um M' for the bank's 30th anniversary.

• CAETSU TWO develops 'É a chave,' a communication program for Mozambican SMEs for Millenium bim.

• The agency creates 'Quanto Pesa o Medo,' an obesity-awareness campaign for Novo Nordisk.

Independent multinational advertising agency combining creativity and data, backed by the Salvador Caetano group.

• Hyundai – Festivais de Verão

  Summer festival activation campaign for Hyundai.

• Nissan – Novo Qashqai

  Launch campaign for the new Nissan Qashqai.

• Millenium bim – Haverá sempre um M

  Institutional campaign for the bank's 30th anniversary.

• Millenium bim – É a chave

  Communication for Mozambican SMEs.

• Novo Nordisk – Quanto Pesa o Medo

  Obesity-awareness campaign in Portugal, in the Health and Digital categories.

1. 1Agência de Publicidade Multinacional | CAETSU TWOcaetsutwo.com
2. 2CAETSU TWO - Agência de Publicidadecaetsutwo.com
3. 3Novo Nordisk - Campanha de sensibilização sobre a obesidade | CAETSU TWOcaetsutwo.com
4. 4CAETSU TWO (Portugal)wikidata.org