Caddy's
Italian health-and-beauty retail chain selling personal care, make-up, perfumery, household hygiene and pet care products through over 300 stores and an online shop.
Last updated September 28, 2026
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Overview
Caddy's is an Italian retail brand dedicated to beauty, wellness and the hygiene of people and the home. According to its own corporate description, it operates more than 380 stores across northern and central Italy, positioning itself as a friendly neighbourhood destination where customers can find well-known brands alongside a broad range of own-label products developed to meet everyday needs. Its assortment spans more than 20,000 references covering personal care, make-up, perfumery, household hygiene and pet care. The chain's offer is organised around several departments: Persona (personal care), Make-up e Profumi (make-up and fragrances), Casa (home care), Infanzia (baby and children), Parafarmacia (parapharmacy) and Amici Animali (pet care). In around 50 points of sale the range is extended by a parapharmacy department staffed by a pharmacist who can advise on dermocosmetics, personal care, supplements, special nutrition and over-the-counter medicines. This combination of mass-market beauty retail with an in-store pharmacy counter is a distinctive feature of the Caddy's format. Caddy's serves customers through a multi-channel model. Shoppers can visit one of the more than 300 stores mentioned on the website, order online for home delivery, or use a Click & Collect service to reserve products online and pick them up in store. The e-commerce site offers free shipping on orders from €49 and a minimum order value of €30 for the online-and-collect option, with delivery available throughout Italy. The website also lets customers check in-store availability and prices, which may differ from online prices. The brand presents itself as an environment "where you want to treat yourself well", combining beauty and wellness with professional and courteous service. Its product mix includes international brands such as Coccolino, Vileda, Pantene and Nivea, shown among the best offers on the homepage, as well as private-label lines. Caddy's is recorded in Wikidata as an Italian shop brand. Ownership, founding year and corporate structure are not specified in the available evidence.
History
Caddy's is an Italian retail brand focused on personal care, beauty and household hygiene. Public evidence about its corporate history is limited: Wikidata records it simply as an "Italian shop brand", and the company's own website describes its current network and offer rather than a detailed chronology. What can be established from the available sources is the shape of the business as it presents itself today. According to the "Chi siamo" (About us) page on caddys.it, Caddy's operates more than 380 stores across northern and central Italy. The homepage, by contrast, refers to "oltre 300 negozi in Italia" (over 300 stores in Italy), indicating a large and growing store network whose exact count varies between pages and over time. The chain describes itself as an environment "where you want to treat yourself well", dedicated to beauty and wellness as well as the hygiene of people and the home, and it emphasises passion and professionalism in serving customers. The assortment is broad: more than 20,000 references spanning personal care, make-up, perfumery, household hygiene and pet care. Caddy's combines third-party brands with own-label products "studied and developed" to meet a wide range of needs. The homepage highlights promotional offers on brands such as Coccolino (fabric softener), Vileda (cleaning tools), Pantene (hair care) and Nivea (skincare), illustrating the mass-market beauty and household-goods positioning of the chain. A distinctive element of the format is the parapharmacy department. In around 50 points of sale, the offer is extended by a parapharmacy area where a pharmacist can advise customers on dermocosmetics, personal care, supplements, special nutrition and over-the-counter medicines. This blends the convenience of a drugstore-style beauty retailer with qualified health-and-beauty advice. Caddy's also operates an online shop alongside its physical stores. Customers can order for home delivery or use Click & Collect to order online and collect in store. The website states free shipping on orders from €49, a minimum order of €30 for the online-and-collect service, and delivery throughout Italy. It also allows customers to check in-store availability and notes that in-store prices may differ from online prices. Beyond these operational facts, the available evidence does not specify Caddy's founding year, founders, ownership structure or parent company. The brand is active and continues to present itself as a growing multi-channel retailer in northern and central Italy.
Products and positioning
Neighbourhood health-and-beauty retailer combining well-known brands, own-label products and in-store parapharmacy services across northern and central Italy.
Coccolino Aria di Primavera fabric softener concentrate 45 washes
Promotional offer listed on the Caddy's homepage at €4.99 for 0.952 L.
Vileda H2Pro Flat Mop System
Cleaning product listed on the Caddy's homepage at €52.90.
Pantene Perfect Curls conditioner 200 ml
Hair care product listed on the Caddy's homepage at €3.99.
Nivea Soft refreshing moisturising cream 500 ml
Skincare product listed on the Caddy's homepage at €9.90.
Sources3 sources
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