Cadbury Eclairs
A Cadbury confectionery brand built around chewy caramel covered with milk chocolate.
Last updated August 24, 2026
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Overview
Cadbury Eclairs is a confectionery brand associated with individually wrapped sweets that combine a chewy caramel centre with Cadbury milk chocolate. The product originated with the Birmingham-based confectionery company Taveners, which created the original Eclairs in 1932. Cadbury subsequently developed a Dairy Milk version, introduced in 1965, linking the caramel candy to the company’s established milk-chocolate identity. The core product is sold in bags and rolls and has also appeared in Cadbury Heroes selection tubs. Its format is designed for an extended eating experience: the caramel begins as a firm, chewy filling and gradually softens while the chocolate coating provides the principal Cadbury taste. This differentiates Eclairs from filled chocolate bars and from hard-boiled sweets, positioning it as an individually portioned chocolate-and-caramel confection. Cadbury Eclairs has been marketed in a number of countries, including the United Kingdom, Ireland, Australia, Kenya, Hong Kong, China, South Africa, India, and Pakistan. In some markets, particularly India and Pakistan, the product has been known as Dairy Milk Eclairs. China became an important market after Cadbury began manufacturing Eclairs there in 1996. Individually wrapped sweets were already well suited to local consumption and gifting customs, and Eclairs reportedly became popular as gifts for wedding guests and other occasions. By 2000, the product represented approximately half of Cadbury’s sales in China, according to the referenced account. The range has also been extended beyond the original flavour. Variants listed in reference material include Orange Twist and Hazelnut Twist, both introduced in 2013, as well as the softer-filled Eclairs Velvets and Eclairs Velvets Coffee, introduced in 2014. The coffee variant was sold exclusively through Tesco at launch. These extensions retained the basic chocolate-and-caramel architecture while adding flavour differentiation and a softer texture. Following the acquisition of Cadbury by Kraft Foods, Cadbury’s confectionery operations became part of Mondelez International. Mondelez updated the United Kingdom ingredients list for Eclairs in 2013 to include palm oil. In India, the product was rebranded Choclairs during the same year. The brand therefore operates as a Cadbury product within Mondelez’s wider confectionery portfolio, with market-specific naming and formulation or packaging decisions depending on local conditions.
History
Cadbury Eclairs traces its origins to Taveners, a Birmingham confectionery company that invented Eclairs in 1932. The original concept combined a chewy caramel centre with an outer confectionery coating. Cadbury later adapted the product into a version using Dairy Milk chocolate, launching the Cadbury-branded Eclairs in 1965. This adaptation connected the established Eclairs format with Cadbury’s milk-chocolate proposition and became the basis for the modern product identity. The sweets were distributed in individually wrapped formats, including bags and rolls, and were also included in Cadbury Heroes selection tubs. Their combination of chocolate and caramel gave them a distinct place between traditional caramel sweets and solid chocolate confectionery. The chewy texture encouraged slower consumption than a conventional chocolate piece, while the individual wrapping supported sharing, carrying, and occasional gifting. Cadbury expanded the product internationally. In China, the company began manufacturing Eclairs in 1996, during a period when Cadbury was seeking to improve its position in the market. Individually wrapped sweets were already popular in China, and Eclairs gained additional relevance through gift-giving practices, including use as gifts for wedding guests. By 2000, Eclairs reportedly accounted for half of Cadbury’s sales in China, making the product an important part of the company’s local business at that time. The product has been sold in the United Kingdom, Ireland, Australia, Kenya, Hong Kong, China, South Africa, India, and Pakistan. Market naming has not always been uniform. In India, Cadbury rebranded Eclairs as Choclairs in 2013, while in India and Pakistan the product has also been identified as Dairy Milk Eclairs. Such naming reflects the role of the Dairy Milk brand in communicating the chocolate component of the product in South Asian markets. The range was extended with flavoured and texture-led variants. Orange Twist and Hazelnut Twist were introduced in 2013. Eclairs Velvets and Eclairs Velvets Coffee followed in 2014, offering soft caramel with a chocolate centre rather than relying solely on the traditional chewy caramel profile. The coffee variant was introduced as a Tesco exclusive. These launches broadened the range while preserving the core combination of caramel and chocolate. In 2013, the United Kingdom ingredients list was updated to include palm oil. This was a product-composition and labelling development rather than a change to the brand’s core positioning. Cadbury Eclairs currently operates under Cadbury ownership within Mondelez International’s global confectionery portfolio.
- 2014
Eclairs Velvets range launches
[1]Cadbury introduces Eclairs Velvets and the coffee-flavoured Eclairs Velvets Coffee variant.
- 2013
Range extensions and Indian rebranding
[1]Cadbury introduces Orange Twist and Hazelnut Twist, while the Indian product is rebranded Choclairs.
- 2000
Eclairs becomes a major Chinese Cadbury product
[1]Eclairs is reported to account for approximately half of Cadbury’s sales in China.
- 1996
Manufacturing begins in China
[1]Cadbury begins manufacturing Eclairs in China, where individually wrapped sweets and gifting customs support demand.
- 1965
Cadbury launches its Dairy Milk version
[1]Cadbury adapts Eclairs into a product featuring Cadbury Dairy Milk chocolate around a chewy caramel centre.
- 1932
Taveners invents Eclairs
[1]The Birmingham-based confectionery company Taveners creates the original Eclairs confection.
Products and positioning
An individually wrapped chocolate-and-caramel confection positioned within Cadbury's mainstream countline and sharing-sweets portfolio.
Chocolate-covered caramel confectionery · 1965
Cadbury Eclairs
The core product consists of Cadbury milk chocolate encasing a chewy caramel centre. It is sold in individually wrapped formats, including bags and rolls, and has also been included in Cadbury Heroes selection tubs. The product’s defining experience comes from the contrast between the chocolate coating and the progressively softer caramel filling.
Flavoured chocolate-covered caramel confectionery · 2013
Cadbury Eclairs Orange Twist
Orange Twist adds orange flavour to the Cadbury milk chocolate and chewy caramel format. It was introduced as a flavour extension intended to give the established Eclairs product a more distinctive citrus profile while retaining the brand’s chocolate-and-caramel structure.
Flavoured chocolate-covered caramel confectionery · 2013
Cadbury Eclairs Hazelnut Twist
Hazelnut Twist extends the Eclairs format with hazelnut flavour in the chocolate-and-caramel combination. It was introduced in 2013 as a variant of the standard Cadbury Eclairs offering.
Soft caramel chocolate confectionery · 2014
Cadbury Eclairs Velvets
Eclairs Velvets uses soft caramel with a chocolatey centre and an outer layer of Cadbury milk chocolate. The product changes the texture emphasis from the traditional chewy caramel to a softer filling while preserving the brand’s chocolate-and-caramel identity.
Coffee-flavoured soft caramel chocolate confectionery · 2014
Cadbury Eclairs Velvets Coffee
This variant combines soft coffee-flavoured caramel with a chocolate centre and Cadbury milk chocolate covering. It launched in 2014 and was presented as a Tesco-exclusive product at launch.
Brand decisions
2014
Launch of the Eclairs Velvets lineProduct launchBackground
Cadbury expanded Eclairs beyond the traditional chewy caramel format with softer fillings and additional flavours.
Action taken
Eclairs Velvets and Eclairs Velvets Coffee were introduced; the coffee variant launched as a Tesco exclusive.
Aftermath
The reference material does not report later performance or distribution changes.
2013
Indian rebranding as ChoclairsStrategyBackground
Cadbury used a different name for its Eclairs product in India, where the local brand became Choclairs.
Action taken
The product was rebranded from Eclairs to Choclairs in the Indian market.
Aftermath
The reference material does not provide subsequent sales or market-share results for the rebranding.
2013
United Kingdom recipe and ingredient-list updateOtherBackground
Mondelez updated the United Kingdom ingredients information for Cadbury Eclairs.
Action taken
Palm oil was added to the listed ingredients for the United Kingdom product.
Aftermath
No further outcome is specified in the reference material.
Recent events
- 2014
Cadbury introduces Eclairs Velvets and Eclairs Velvets Coffee[1]
Product launch
The brand expanded its range with soft-caramel products, including a coffee-flavoured version launched as a Tesco exclusive.
- 2013
Mondelez adds palm oil to the United Kingdom Eclairs ingredients list[1]
Other
The United Kingdom ingredients information for Cadbury Eclairs was updated to include palm oil.
- 2013
Cadbury rebrands Eclairs as Choclairs in India[1]
Other
Cadbury changed the product name to Choclairs in the Indian market.
Sources1 sources
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