Cactus Jack Records
An American record label and music-publishing company founded by rapper Travis Scott.
Last updated August 21, 2026
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Overview
Cactus Jack Records is an American record label and music-publishing company established by rapper Travis Scott in 2017. The label was created as an artist-development platform associated with Scott's musical identity and broader creative ventures. Rather than functioning only as a conventional recording imprint, Cactus Jack has combined artist signings, album releases, publishing arrangements, merchandise, live events, brand collaborations, and visual media. The label's early profile was shaped by Scott's aim to provide opportunities to emerging artists and producers. Its recording activities have included Scott's own projects as well as releases by Don Toliver, Sheck Wes, SoFaygo, Luxury Tax 50, Wallie the Sensei, and other affiliated performers. The collective identity JackBoys has been used for the label's associated artists and for compilation projects. Formerly associated acts include Smokepurpp and Malu Trevejo. The label has also worked with artists and producers through Cactus Jack Publishing, including WondaGurl, Dougie F, and DJ Chase B in different recording or publishing capacities. Cactus Jack gained significant visibility through releases connected to Scott's major-label career. The 2017 Huncho Jack, Jack Huncho album, credited to Scott and Quavo as Huncho Jack, reached number three on the Billboard 200. Scott's Astroworld era in 2018 further elevated the imprint's public profile, with Sheck Wes appearing on the album and Don Toliver contributing to the track "Can't Say" before becoming a Cactus Jack artist. Toliver's subsequent albums Heaven or Hell, Life of a Don, Love Sick, and Hardstone Psycho established him as one of the label's most commercially prominent artists. The label's first compilation, JackBoys, was released in December 2019 and debuted at number one on the Billboard 200. A second compilation, JackBoys 2, was announced in 2025 and supported by singles, merchandise, visual content, live appearances, and a special Barcelona-related activation. These compilation projects have served both as artist showcases and as expressions of a shared aesthetic centered on hip-hop, trap, melodic rap, fashion, automotive imagery, and youth culture. Cactus Jack also operates beyond recorded music. Its publishing division has entered arrangements involving Sony/ATV Music Publishing and independent creative entities. The wider Cactus Jack identity has been used in fashion and lifestyle collaborations, including a 2021 menswear collaboration with Dior, as well as events and sports-related activations. In 2023, Cactus Jack was announced as a host for an NBA All-Star Weekend event in partnership with YSL Entertainment Group. In 2025, the label collaborated with Spotify around a special FC Barcelona shirt and related appearances. The business remains privately held and is closely associated with Travis Scott. Its precise corporate structure, financial performance, employee leadership, and ownership arrangements are not comprehensively disclosed in the cited public material. The label's public-facing activity continues to combine artist releases with publishing, live experiences, merchandise, audiovisual projects, and commercial partnerships.
History
Travis Scott announced plans for Cactus Jack Records in March 2017, and the label was founded on January 10 of that year according to the cited reference. Scott described the project as an effort to help emerging artists, introduce new names, and create opportunities similar to those he had received earlier in his career. This artist-development orientation became a central part of the label's public identity. The imprint's first major release was Huncho Jack, Jack Huncho, a collaborative album by Scott and Quavo released in December 2017 under the name Huncho Jack. It reached number three on the Billboard 200. In 2018, Cactus Jack expanded its roster through the signing of Sheck Wes in a joint venture involving Interscope Records and GOOD Music. Wes's album Mudboy followed later that year. Don Toliver also joined after contributing to Scott's Astroworld track "Can't Say." Astroworld debuted at number one, while Mudboy reached number 17, giving the young imprint strong exposure through commercially visible releases. Cactus Jack formalized its collective identity with JackBoys, a compilation featuring label-associated artists and released on December 27, 2019. The project debuted at number one on the Billboard 200. Don Toliver's debut album Heaven or Hell followed in March 2020 and reached number seven. The label's publishing arm, Cactus Jack Publishing, also expanded during this period. In 2020 it entered a worldwide publishing arrangement involving WondaGurl and Sony/ATV Music Publishing, while other publishing relationships included Dougie F and recording-side work involving DJ Chase B. The early 2020s brought further roster and cross-industry growth. SoFaygo joined around 2021, while Toliver continued to develop a successful solo catalog. His Life of a Don reached number two in 2021, followed by Love Sick at number eight in 2023 and Hardstone Psycho at number three in 2024. Scott's own Utopia, released in 2023, debuted at number one and received a Grammy nomination for Best Rap Album. These releases strengthened Cactus Jack's association with high-profile hip-hop and melodic rap. The Cactus Jack identity has also been extended into fashion, lifestyle, events, and sports. A collaboration with Dior was revealed in 2021. In 2023, the label was connected with an NBA All-Star Weekend event. In 2025, Cactus Jack worked with Spotify on a special FC Barcelona shirt and related club activations. The label also promoted JackBoys 2 through merchandise, box sets, a short film directed by Harmony Korine, live performances, and new-signing activity surrounding Wallie the Sensei. Cactus Jack remains a privately held, founder-led label. Public sources identify Scott as its founder and owner, but provide limited detail about its internal corporate organization, financial results, and formal executive structure. Its business model is best understood as a hybrid of record label, publishing company, artist collective, merchandise platform, and cultural-marketing vehicle.
- 2025
JackBoys 2 campaign begins
[1]The second compilation is promoted with music, merchandise, film, live appearances, and a Barcelona collaboration.
- 2023
Cactus Jack participates in NBA All-Star Weekend programming
[1]The label is announced as a host for an event in partnership with YSL Entertainment Group.
- 2021
SoFaygo joins the roster
[1]SoFaygo signs with the label during the rise of his breakout song "Knock Knock."
- 2021
Dior collaboration is revealed
[1]Cactus Jack and Dior present a collaborative menswear project.
- 2020
Cactus Jack Publishing signs a WondaGurl publishing arrangement
[1]The publishing division works with WondaGurl and Sony/ATV Music Publishing.
- 2019
JackBoys is released
[1]The first label compilation debuts at number one on the Billboard 200.
- 2018
Sheck Wes and Don Toliver become associated with the label
[1]The label adds Sheck Wes and Don Toliver during its initial expansion.
- 2017
Cactus Jack Records is founded
[1]Travis Scott establishes the label and announces its artist-development mission.
- 2017
Huncho Jack releases its debut album
[1]Huncho Jack, Jack Huncho reaches number three on the Billboard 200.
Products and positioning
A creator-led hip-hop and popular-music label that combines artist development, recording, publishing, fashion, merchandise, and culture-focused partnerships.
Record label output · 2017
Recorded music releases
Cactus Jack releases albums, singles, and collaborative projects by Travis Scott and affiliated artists. Its catalog spans hip-hop, trap, melodic rap, and adjacent popular-music styles, with distribution and commercial arrangements involving larger music companies in some cases.
Compilation album series · 2019
JackBoys
JackBoys is the collective and compilation concept associated with Cactus Jack artists. The first compilation was released in 2019 and reached number one on the Billboard 200. A second compilation was announced in 2025 and used music, visual media, merchandise, and live promotion as part of its rollout.
Music publishing · 2020
Cactus Jack Publishing
The publishing division manages or participates in publishing relationships for selected producers, songwriters, and affiliated creators. Publicly cited examples include WondaGurl, Dougie F, and arrangements involving Sony/ATV Music Publishing.
Talent development · 2017
Artist development
Artist development is a central part of the label's stated purpose. Cactus Jack has used signings, collaborations, compilation appearances, and connections to Scott's projects to introduce emerging performers such as Sheck Wes, Don Toliver, and SoFaygo.
Lifestyle and promotional products · 2017
Merchandise and visual projects
The Cactus Jack identity extends to apparel, boxed music products, promotional films, and other fan-facing merchandise. These products are often integrated into album campaigns and collaborations rather than presented as a separate conventional retail line.
Marketing campaigns
- 2025JackBoys 2 rollout
Global
The compilation campaign combined singles, official merchandise, box sets, a Harmony Korine-directed short film, artist announcements, and live performances.
Outcome. Positioned the compilation as a multimedia cultural release rather than a standalone album.
- 2025Cactus Jack and Spotify FC Barcelona activation
Spain · Global football audience
Cactus Jack and Spotify supported a special FC Barcelona kit for the May 2025 El Clásico period and related Barcelona Femení activity.
Outcome. Connected the label with international football, sportswear, and music-marketing audiences.
- 2023NBA All-Star Weekend event
United States
Cactus Jack partnered with YSL Entertainment Group around an NBA All-Star Weekend event in Salt Lake City.
Outcome. Extended the label's event and sports-culture presence.
- 2021Cactus Jack x Dior menswear collaboration
Global fashion and music audiences
Cactus Jack and Dior presented a collaborative menswear collection through a livestream connected to Travis Scott's music rollout.
Outcome. Expanded Cactus Jack's positioning from a music imprint into fashion and cultural collaboration.
Brand decisions
2021
Pursue a fashion partnership with DiorOtherBackground
The Cactus Jack brand had become associated with fashion, merchandise, and Travis Scott's broader cultural presence.
Action taken
Cactus Jack and Dior revealed a collaborative menswear collection.
Aftermath
The project increased the label's visibility outside the recorded-music market.
2020
Expand into music publishingStrategyBackground
The label's activities broadened beyond recording contracts and album releases.
Action taken
Cactus Jack Publishing entered a worldwide publishing arrangement involving WondaGurl and Sony/ATV Music Publishing.
Aftermath
Cactus Jack developed a more diversified position across recording and composition rights.
2019
Release the first JackBoys compilationProduct launchBackground
The label sought to present its associated artists as a connected creative collective.
Action taken
Cactus Jack released JackBoys as its first compilation album.
Aftermath
The project debuted at number one on the Billboard 200 and became a defining label release.
2017
Create an artist-development imprintStrategyBackground
Travis Scott announced Cactus Jack as a platform intended to help new artists and provide them with opportunities.
Action taken
The label was established as a founder-led recording imprint and later developed publishing, merchandise, event, and partnership activities.
Aftermath
The strategy produced a roster and collective identity centered on Cactus Jack and JackBoys.
Recent events
- 2025
JackBoys 2 is announced[1]
Product launch · Campaign
Scott announced a second Cactus Jack compilation, supported by merchandise, box sets, a Harmony Korine-directed short film, singles, and live promotion.
- 2025
Wallie the Sensei joins Cactus Jack[1]
Leadership change
Wallie the Sensei was announced as a new signing and as a participant in the JackBoys 2 project.
- 2025
Cactus Jack and Spotify activate a special FC Barcelona collaboration[1]
Campaign
Cactus Jack and Spotify supported a special Barcelona shirt and related club activations around the May 2025 El Clásico period.
- 2025
JackBoys 2 debuts at number one[1]
Product launch
The second JackBoys compilation was reported as debuting at number one on the Billboard 200.
- 2023
Cactus Jack is announced as an NBA All-Star Weekend host[1]
Campaign
Cactus Jack was announced as a host for an NBA All-Star Weekend event in Salt Lake City in partnership with YSL Entertainment Group.
- 2021
SoFaygo signs with Cactus Jack[1]
Other
SoFaygo joined the label as his song "Knock Knock" was gaining attention.
- 2021
Cactus Jack and Dior reveal a menswear collaboration[1]
Campaign
Cactus Jack and Dior announced a collaborative menswear project, with the collection presented through a livestream connected to Scott's upcoming music.
- 2020
Cactus Jack expands its publishing activity[1]
Other
WondaGurl entered a worldwide publishing arrangement with Cactus Jack Publishing and Sony/ATV Music Publishing, alongside her Wonderchild Music entities.
- 2019
JackBoys reaches number one[1]
Product launch
The label's first compilation album, JackBoys, debuted at number one on the Billboard 200.
- 2018
Sheck Wes joins Cactus Jack in a joint venture[1]
Other
Sheck Wes signed to Cactus Jack through an arrangement involving Interscope Records and GOOD Music.
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