Cabaïa

Cabaïa is a French accessories and bag brand founded in Paris in 2015 by Bastien Valensi, later joined by co-founder Emilien Foiret. The brand first became known for beanies sold with three interchangeable pompoms attached by a magnet system, each beanie named after a cocktail and packaged in a kraft tube called a shaker. From this starting point Cabaïa expanded into socks, bath towels, flip-flops and, from 2019, a full luggage and bag line led by its backpacks. The backpack became the brand's commercial engine: by 2021 it represented about half of Cabaïa's revenue, and the company reported having sold 600,000 backpacks since launch. Its backpacks feature an interchangeable front pocket inspired by the MOLLE system and are guaranteed for life. By 2022 Cabaïa was described as the second-largest backpack seller in France, behind Eastpak. Distribution runs through the brand's own e-commerce site, a network of permanent shops and pop-up stores, and more than 2,000 French and international resellers including Galeries Lafayette. Cabaïa has opened stores in Paris (including a Marais location in 2020) and internationally in Brussels, Amsterdam, Düsseldorf, Luxembourg, Den Haag and Hamburg. The brand also operates a repair workshop in Haute-Savoie for defective bags. Cabaïa positions itself as a committed company. It became a mission-driven enterprise (société à mission) in 2021 and has been B Corp certified since 2022. It states that 67% of its products contain recycled plastic, and in 2024 it established its own endowment fund, Care & Give, to support partner organizations. It also runs the Les Inséparables limited-edition sock sale in aid of the French animal protection society (SPA) since 2018. Revenue has reportedly doubled every year since the brand's creation; for 2021 Cabaïa reported revenue of €14,897,200. The company remains privately held and is headquartered in Paris.

Cabaïa was created in 2015 in Paris by Bastien Valensi, who was later joined by Emilien Foiret as co-founder. The brand's first product was a beanie sold with three interchangeable pompoms held by a magnet system; each beanie carried the name of a cocktail and was sold in a kraft tube called a shaker. The company grew through pop-up stores in shopping centres across France. The range then widened to socks — designed to stay paired in the washing machine thanks to a buttonhole and a wooden button — as well as bath towels and flip-flops. In 2019 Cabaïa launched its first backpack, inaugurating its luggage line. In 2020 it opened a store in the Marais district of Paris. The backpack quickly became the brand's core business. By 2021 backpacks accounted for about half of Cabaïa's revenue, and the company reported 600,000 backpacks sold since launch. The bags feature an interchangeable front pocket inspired by the MOLLE system and are guaranteed for life. By 2022 Cabaïa was the second-largest seller of backpacks in France, behind Eastpak. Distribution combined the brand's own website, a network of stores and pop-up stores, and more than 2,000 French and international resellers, including Galeries Lafayette. Cabaïa also opened shops in Brussels, Amsterdam, Düsseldorf, Luxembourg, Den Haag and Hamburg. Defective bags are repaired in a workshop in Haute-Savoie. On the social and environmental side, Cabaïa became a mission-driven enterprise in 2021 and has been B Corp certified since 2022. It states that 67% of its products contain recycled plastic and that it has donated to partner organizations. In 2024 it created its own endowment fund, Care & Give. Since 2018 it has run Les Inséparables, a limited-edition sock sale benefiting the Société Protectrice des Animaux (SPA). In December 2020, former Miss France and TV presenter Camille Cerf designed a beanie for Cabaïa, with part of the profits donated to the SPA. Financially, the brand's revenue reportedly doubled every year since its creation; for 2021 Cabaïa reported revenue of €14,897,200, with its balance sheet total rising 120.72% between 2020 and 2021. The name Cabaïa was originally intended to be Copa Cabaïa, a tribute to Copacabana beach, before being simplified.

• 2024

  Cabaïa establishes its own endowment fund, Care & Give.

• 2022

  Cabaïa becomes B Corp certified.

• 2022

  Cabaïa is described as the second-largest backpack seller in France, behind Eastpak.

• 2021

  Cabaïa becomes a mission-driven enterprise (société à mission).

• 2021

  Cabaïa reports revenue of €14,897,200.

• 2020

  Opening of a Cabaïa store in the Marais district of Paris.

• 2020

  Camille Cerf designs a beanie for Cabaïa, with part of the profits donated to the SPA.

• 2019

  Launch of the first Cabaïa backpack, inaugurating the brand's luggage line.

• 2018

  Start of Les Inséparables, a limited-edition sock sale benefiting the Société Protectrice des Animaux (SPA).

• 2015

  Cabaïa founded in Paris by Bastien Valensi, later joined by co-founder Emilien Foiret.

• 2015

  Launch of the first beanie sold with three interchangeable pompoms using a magnet system.

Accessible, design-led French accessories and bag brand combining modular, durable products with a committed, B Corp-certified sustainability stance.

• Interchangeable-pompom beanie

  The brand's first product: a beanie sold with three pompoms that attach via a magnet system, each named after a cocktail and packaged in a kraft tube called a shaker.

• Socks

  Socks designed to stay paired in the washing machine thanks to a buttonhole and a wooden button.

• Backpack

  Launched in 2019; features an interchangeable front pocket inspired by the MOLLE system and is guaranteed for life. Represented about half of revenue by 2021.

• Backpack Adventurer Medium Lobito

  A best-selling backpack model priced at €90 on the official site.

• Tote Bag Medium Pro Berlin

  A best-selling tote bag model priced at €70 on the official site.

• The Slim backpack

  A slim, elegant, weather-resistant urban backpack designed to hold files and a laptop.

• Espresso Spirit collection

  A seasonal collection inspired by the warm atmosphere of a coffee shop, with soft suede-effect textures and new Wanderer line designs.

• Crossbody bags, tote bags, luggage, wash bags and accessories

  Additional product categories sold through the brand's website and stores.

1. 1Cabaia | Ingenious backpacks & sustainable accessoriescabaia.com
2. 2Cabaia | About us - Discover our mission, commitments & storycabaia.com
3. 3Gift Cardcabaia.com
4. 4Tote Bag Medium Pro Berlin | CABAIAcabaia.com
5. 5Cabaïafr.wikipedia.org
6. 6Wikidatawikidata.org