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By Rotation

By Rotation is a designer fashion rental and resale platform described as the world's largest shared wardrobe of designer fashion.

Last updated September 15, 2026

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Overview

By Rotation is a designer fashion rental and resale platform. Its website presents it as the world's largest shared wardrobe of designer fashion, trusted by over 1.5 million Rotators globally, and offers app-based access with a first-rental discount. Users can lend and monetize their wardrobes, rent designer fashion, and browse collections by occasion and by designer, including brands such as Aje, Alaia, Bottega Veneta, Chanel, Jacquemus, Loewe, Reformation, Self-Portrait, and Zimmermann.

History

By Rotation operates a designer fashion rental and resale platform. Its website describes it as the world's largest shared wardrobe of designer fashion, trusted by over 1.5 million Rotators globally. The platform offers a mobile app with a 15% discount on a first rental, and lets users lend and monetize their wardrobes, rent designer fashion, and consume consciously. Shoppers can explore collections by occasion and by designer, with listed designers including Aje, Alaia, Bottega Veneta, Clio Peppiatt, Chanel, De La Vali, Goldbergh, Jacquemus, Loewe, Moon Boot, Perfect Moment, Rachel Gilbert, Rixo, Reformation, Self-Portrait, Solace London, The Vampire's Wife, Taller Marmo, 16Arlington, and Zimmermann.

Products and positioning

The World's Largest Shared Wardrobe of Designer Fashion

  • Designer fashion rental

    Rent designer fashion through the By Rotation platform.

  • Designer fashion resale

    Resell designer fashion through the By Rotation platform.

  • Wardrobe lending and monetization

    Lend and monetize your wardrobe via By Rotation.

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