By Far

By Far is a Bulgarian luxury fashion brand founded in Sofia in 2016 by Valentina Ignatova, Denitsa Bumbarova, and Sabina Gyosheva, the latter also serving as the company’s chief executive. The brand began with footwear and later expanded into leather handbags, accessories, fragrance, and ready-to-wear clothing. Its product language combines references to 1990s fashion with compact silhouettes, contemporary styling, and a digitally oriented presentation. The idea for By Far developed in 2015 after Denitsa Bumbarova became familiar with the production economics of leather footwear through a shoe-factory project in Peshtera, Bulgaria. The founders subsequently established the label around footwear manufactured in Bulgaria. The name By Far was formed from the initials of the founders’ sons: Filip, Alek, and Roman. The company introduced itself to an international audience through a temporary London pop-up. Within its first year, its shoes were reportedly stocked by 35 high-end retailers worldwide, giving the young Bulgarian label an early route into the global luxury-fashion distribution system. In 2018, By Far broadened its assortment with leather handbags, creating a second major product category and an important part of its subsequent identity. By Far’s commercial model combines direct online sales with selective wholesale distribution. Its products have been carried by international department stores and fashion platforms including Galeries Lafayette, Selfridges, Bloomingdale’s, Nordstrom, Net-a-Porter, Farfetch, and Harrods. The brand states its design work is conducted between Sofia, Sydney, and London. In addition to its online business, it has established flagship retail locations in Los Angeles, Shanghai, and Beijing, giving it a physical presence in North America and China. The brand’s visibility has been supported by fashion-media attention, celebrity adoption, collaborations, and category extensions. In 2020, it worked with French resale platform Vestiaire Collective on a circular collection of reworked pieces. In 2021, it collaborated with stylist Mimi Cuttrell on a nine-piece capsule combining handbags and shoes. By Far entered fragrance in 2022 with Daydream, supported by a short film featuring Kendall Jenner. The fragrance line was subsequently distributed through selected Nordstrom stores in the United States. In 2023, By Far expanded into ready-to-wear, moving beyond accessories into a broader fashion offering. By Far remains associated with fashion-conscious, globally distributed luxury products rather than with a single traditional category. Its positioning is built around recognizable accessories, an accessible interpretation of luxury, international retail reach, and a visual identity that updates 1990s-inspired references for contemporary consumers. Publicly available reference material identifies the business as active, but does not establish a current parent company, public listing, ticker, or independently verified ownership structure.

By Far was conceived in 2015 and formally founded in Sofia in 2016 by Valentina Ignatova, Denitsa Bumbarova, and Sabina Gyosheva. The initial concept emerged after Bumbarova encountered information about leather-shoe production costs through a project connected with a Bulgarian shoe factory in Peshtera. This exposure helped the founders identify an opportunity to build a fashion label around locally produced footwear. The brand name was created from the initials of the founders’ sons, Filip, Alek, and Roman. The company entered the market with shoes and used a temporary pop-up in London to introduce the collection to an international fashion audience. Its early wholesale traction was rapid: within a year of launch, the footwear was reportedly carried by 35 high-end stores worldwide. This early performance established By Far as an internationally oriented Bulgarian label rather than a business focused solely on its domestic market. In 2018, By Far added leather bags. The category broadened the brand’s commercial base and became central to its recognition in the contemporary luxury-accessories market. The label’s products were subsequently distributed through a mixture of its own online channel, luxury e-commerce platforms, department stores, and specialist retailers. Reported stockists included Galeries Lafayette, Selfridges, Bloomingdale’s, Nordstrom, Net-a-Porter, Farfetch, and Harrods. Design activities have been described as taking place across Sofia, Sydney, and London. The 2020s brought a combination of collaborations, retail expansion, and entry into new categories. In 2020, By Far partnered with Vestiaire Collective on a circular collection made from reworked pieces, linking the brand to the resale platform’s interest in extending product life. In 2021, it worked with American stylist Mimi Cuttrell on a nine-piece capsule of handbags and footwear. These projects reinforced By Far’s focus on limited, highly visible accessory releases. In 2022, the company opened its first flagship store in Los Angeles and another in Shanghai. The same year, it launched Daydream, its first fragrance, with a short film starring Kendall Jenner. In 2023, By Far opened an additional store in Beijing and expanded distribution of its fragrance collection to 15 Nordstrom stores in the United States. It also entered ready-to-wear, broadening the label from an accessories-led business into a more complete fashion proposition. By Far’s public identity is built around footwear, handbags, and other accessories that reinterpret 1990s references through contemporary proportions and styling. Its operating model remains a combination of online-first commerce, international wholesale, and a small number of flagship locations. The available reference material confirms continued activity and international distribution, but does not provide reliable current information about private ownership, financial statements, or a parent group.

• 2023

  Beijing flagship opened

  [1]By Faren.wikipedia.org

  By Far opened a second Chinese store in Beijing.

• 2023

  Ready-to-wear launched

  [1]By Faren.wikipedia.org

  The brand expanded into ready-to-wear clothing.

• 2022

  Los Angeles and Shanghai flagships opened

  [1]By Faren.wikipedia.org

  By Far established flagship stores in Los Angeles and Shanghai.

• 2022

  Daydream fragrance launched

  [1]By Faren.wikipedia.org

  The company entered fragrance with Daydream and supported the release with a Kendall Jenner short film.

• 2021

  Mimi Cuttrell capsule released

  [1]By Faren.wikipedia.org

  By Far partnered with stylist Mimi Cuttrell on a nine-piece handbag and footwear capsule.

• 2020

  Circular collection with Vestiaire Collective

  [1]By Faren.wikipedia.org

  The brand collaborated with Vestiaire Collective on a collection of reworked pieces.

• 2018

  Leather handbags introduced

  [1]By Faren.wikipedia.org

  By Far expanded its assortment from footwear into leather bags.

• 2016

  By Far founded in Sofia

  [1]By Faren.wikipedia.org

  Valentina Ignatova, Denitsa Bumbarova, and Sabina Gyosheva established By Far as a Bulgarian fashion label focused initially on footwear.

• 2016

  First international pop-up

  [1]By Faren.wikipedia.org

  The new brand presented and sold its shoes through a temporary pop-up store in London.

• 2015

  Founding concept developed

  [1]By Faren.wikipedia.org

  The founders developed the idea for By Far after learning about leather-footwear production economics connected with a shoe factory in Peshtera, Bulgaria.

Contemporary luxury fashion with a digitally led, retro-influenced aesthetic, centered on footwear and handbags and extended into fragrance and ready-to-wear.

• Shoes and sandals · 2016

  Footwear

  Footwear was By Far’s original product category and remains a central part of the brand. The range is associated with compact, fashion-led silhouettes and a visual vocabulary influenced by 1990s style. Early distribution through a London pop-up and international luxury retailers helped establish the company outside Bulgaria.

• Leather goods · 2018

  Handbags

  Introduced in 2018, By Far’s leather handbags became one of its most recognizable product areas. The bags complement the footwear business and support the brand’s accessories-led positioning. The Rachel bag is among the offerings associated with the label.

• Fashion accessories

  Accessories

  By Far’s broader accessories activity includes small leather goods and related fashion pieces. Accessories have also been used for limited collaborations and capsule releases, including the brand’s projects with Vestiaire Collective and Mimi Cuttrell.

• Fragrance · 2022

  Daydream

  Daydream marked By Far’s entry into fragrance in 2022. The launch was supported by a short film featuring Kendall Jenner, and the fragrance collection later reached selected Nordstrom stores in the United States.

• Apparel · 2023

  Ready-to-wear

  By Far expanded into ready-to-wear clothing in 2023. This move broadened the business from its established footwear and handbag base toward a more complete fashion assortment.

• 2022Daydream fragrance film

  International · United States

  The launch campaign for By Far’s first fragrance, Daydream, included a short film starring Kendall Jenner.

  Outcome. The campaign gave the new fragrance category high-profile celebrity visibility.

  Source
• 2021Mimi Cuttrell capsule collection

  International

  By Far worked with American celebrity stylist Mimi Cuttrell on a capsule of nine handbag and shoe pieces.

  Outcome. The project extended the brand’s use of stylist-led, limited-edition accessory collaborations.

  Source
• 2020Vestiaire Collective circular collection

  International

  By Far collaborated with Vestiaire Collective on a circular collection made from reworked pieces, connecting the brand with resale and product-reuse themes.

  Outcome. The collaboration produced a limited reworked collection and expanded By Far’s sustainability-oriented partnership activity.

  Source

• 2023

  Expand into ready-to-wearStrategy

  Background

  By Far’s business had been centered on footwear, handbags, and accessories.

  Action taken

  The company launched ready-to-wear clothing.

  Aftermath

  The move broadened By Far’s offering toward a full fashion assortment.

  Source

• 2022

  Enter fragrance with DaydreamProduct launch

  Background

  The brand aimed to extend its fashion-accessories identity into a new beauty category.

  Action taken

  By Far launched Daydream as its debut fragrance and supported it with a celebrity-led short film.

  Aftermath

  The fragrance collection subsequently received distribution through selected Nordstrom stores in the United States.

  Source

• 2018

  Expand from footwear into handbagsStrategy

  Background

  By Far had established its initial identity through shoes and sought to broaden its accessories business.

  Action taken

  The company introduced leather handbags as a new core product category.

  Aftermath

  Handbags became an important part of By Far’s wider luxury-accessories proposition.

  Source

1. 1By Faren.wikipedia.org
2. 2By Far official websitebyfar.com