Bvlgari AT controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
2025
Japanese influencer-publicity criticism
A Japanese commentary article reported criticism after numerous social-media posts promoting Bvlgari appeared in a coordinated wave marked as paid or promotional content. The article characterized the execution as artificial and strategically misjudged. This is a reported marketing controversy, not a confirmed legal or regulatory finding.
2019
Lunar New Year campaign criticized over wordplay
A China-focused Lunar New Year communication used a visual and linguistic pun connecting the Mandarin pronunciation of pig with the English word “Jew.” The campaign drew online criticism because the wording was perceived as insensitive and potentially antisemitic.
2019
Lunar New Year wording controversy
A China-focused Lunar New Year campaign used a pun involving the Mandarin pronunciation of pig and the English word “Jew.” Online observers criticized the wording as insensitive and potentially antisemitic. Available reference material establishes the criticism but does not provide a verified account of a formal investigation or corporate remedy.