Skip to content

Business Leaders for Sensible Priorities

Professional services

UnclaimedRequest correction

Business Leaders for Sensible Priorities was a United States advocacy organization that promoted shifting public spending from military programs toward social and economic priorities.

Last updated August 25, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

History

Business Leaders for Sensible Priorities emerged in the United States as a business-oriented advocacy effort focused on the allocation of federal resources. It was founded by Ben Cohen, known for co-founding Ben & Jerry's, and organized around the proposition that defense spending should be evaluated against other national priorities rather than treated as permanently insulated from budgetary review. The campaign's principal objective was to encourage the federal government to move some taxpayer resources away from military programs and toward education, health care, alternative energy, deficit reduction, and related social or economic purposes. Its approach combined fiscal criticism with national-security and defense-policy arguments. BLSP was supported not only by business leaders but also by retired generals, admirals, and defense planners who had served under administrations from both major US political parties. This combination allowed the group to frame its position as a question of strategic efficiency and public priorities, rather than solely as an ideological objection to military institutions. The organization developed a substantial membership network, described in available reference material as consisting of about 700 business leaders. Associated figures included Ted Turner and Paul Newman, together with policy and military specialists such as Lawrence Korb, retired Vice Admiral Jack Shanahan, Frank Spinney, and Stansfield Turner. Their involvement gave the organization a mixture of entrepreneurial visibility, defense expertise, and public-policy credibility. A notable feature of BLSP's communications was its use of simple physical analogies to explain large and technically complex subjects. Ben Cohen used Oreo cookies to represent the discretionary budget and BBs to convey the scale of the US nuclear stockpile. These demonstrations translated budget proportions and weapons inventories into visual forms intended for public audiences, helping the organization present its critique in accessible language. The campaign underwent an institutional transition in late 2008, when it became a project of the Center for American Progress. Krisila Benson was placed in charge of the project. This development shifted BLSP from an apparently independent organization into a project operating within a larger policy institution. The available reference material does not provide a complete account of the project's later activities, dissolution, or successor structure. It also does not identify a current leadership team or a confirmed present-day operating status. The organization is therefore best documented as a historically significant US public-policy advocacy campaign whose later status remains uncertain.

  • 2008

    Becomes a Center for American Progress project

    [1]

    In late 2008, BLSP became a project of the Center for American Progress, with Krisila Benson placed in charge.

  • Organization founded by Ben Cohen

    [1]

    Ben Cohen established Business Leaders for Sensible Priorities as a business-led campaign focused on redirecting selected defense resources toward domestic and economic priorities.

Products and positioning

A business-led, bipartisan-leaning public-policy campaign arguing that national resources should be balanced more carefully between defense and domestic or long-term economic priorities.

  • Public-policy campaign

    Defense-spending advocacy

    BLSP's core offering was advocacy for reviewing and potentially reducing selected military expenditures. The campaign argued that savings or reallocations could support education, health care, alternative energy, deficit reduction, and other national priorities. Its work was expressed through coalition activity, public messaging, and policy-oriented education rather than through commercial products.

  • Public education

    Budget and nuclear-stockpile public education

    The organization used visual demonstrations to make federal budget and nuclear-weapons issues understandable to non-specialist audiences. Ben Cohen's Oreo-cookie and BB analogies were representative of a communications strategy that converted abstract spending categories and weapons inventories into tangible comparisons.

Marketing campaigns

  • Sensible Priorities defense-budget campaign

    United States

    BLSP campaigned for shifting part of the federal resource mix from military programs toward education, health care, alternative energy, deficit reduction, and other social or economic objectives. It presented the issue through business leadership, defense expertise, and public-facing budget education.

    Outcome. The campaign established a network reported at approximately 700 business leaders and later became a Center for American Progress project. A specific legislative or budgetary outcome is not identified in the available material.

Brand decisions

  • 2008

    Institutional integration with the Center for American ProgressStrategy

    Background

    By late 2008, BLSP shifted from its earlier independent campaign structure into an arrangement with the Center for American Progress.

    Action taken

    The organization became a Center for American Progress project, and Krisila Benson was assigned to direct it.

    Aftermath

    The affiliation placed the campaign within a larger policy organization. Later independent operations and a definitive closure date are not established by the available source material.

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/business-leaders-for-sensible-priorities · Editorial policy · How profiles are compiled