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Business Association of High Quality Vietnamese Goods

A Vietnamese non-profit business association that promotes and certifies high-quality Vietnamese goods.

Last updated September 26, 2026

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Overview

The Business Association of High Quality Vietnamese Goods (Vietnamese: Hội Doanh nghiệp Hàng Việt Nam chất lượng cao, often abbreviated HVNCLC) is a non-governmental, non-profit social and professional organization in Vietnam. It brings together enterprises that are committed to the production and promotion of high-quality Vietnamese goods. The association's origins trace back to the High Quality Vietnamese Goods Business Club, established in April 2001 during the opening of the High Quality Vietnamese Goods Fair in Ho Chi Minh City. In April 2010, the club was upgraded to a full association. Its headquarters are located at 60/2 Lý Chính Thắng, Xuân Hòa Ward, Ho Chi Minh City. The association's core mission is to connect businesses with the "High Quality Vietnamese Goods" program, an initiative originally launched by Saigon Tiếp Thị newspaper in 1997. The program has evolved into a set of criteria for integration, initially applied to individual sectors such as food. Each year, the association organizes the "Announcement Ceremony for Enterprises Achieving the High Quality Vietnamese Goods Title," typically held in the first quarter. For example, in 2019, 524 enterprises were recognized, and in 2025, 562 enterprises received the title. The association also engages in various activities such as company tours, training sessions, and the Green Startup competition, as seen on its official website. A notable event in the association's history was the 2019 Asanzo scandal. Following an investigative report by Tuổi Trẻ newspaper alleging that Asanzo Group imported Chinese electronics and passed them off as Vietnamese goods, the association revoked Asanzo's right to use the "High Quality Vietnamese Goods" certification mark. The association continues to play a role in promoting Vietnamese brands and supporting local businesses.

History

The Business Association of High Quality Vietnamese Goods (HVNCLC) has its roots in the High Quality Vietnamese Goods Business Club, which was established in April 2001 on the occasion of the opening of the High Quality Vietnamese Goods Fair in Ho Chi Minh City. This club was formed to support and connect businesses that were dedicated to producing and trading high-quality Vietnamese products. The underlying "High Quality Vietnamese Goods" program itself was initiated by Saigon Tiếp Thị newspaper in 1997, aiming to promote Vietnamese consumer goods and services. In April 2010, the club was officially upgraded to a full association, becoming the Business Association of High Quality Vietnamese Goods. The association operates as a non-governmental, non-profit social and professional organization. Its headquarters are located at 60/2 Lý Chính Thắng, Xuân Hòa Ward, Ho Chi Minh City. Since its establishment, the association has organized numerous activities to fulfill its mission. One of its most prominent annual events is the "Announcement Ceremony for Enterprises Achieving the High Quality Vietnamese Goods Title," usually held in the first quarter of the year. In 2019, the association recognized 524 enterprises, and in 2025, the number rose to 562. The association also engages in other initiatives such as company tours, training courses, and the Green Startup competition, as highlighted on its official website. A significant event in the association's history occurred in early 2019 when Tuổi Trẻ newspaper published an investigation alleging that Asanzo Group imported Chinese household electronics and sold them as Vietnamese goods. In response, the association revoked Asanzo's right to use the "High Quality Vietnamese Goods" certification mark. Asanzo's chairman, Phạm Văn Tam, denied the allegations, claiming that the labeling was legal and that importing components is common practice. This incident underscored the association's role in safeguarding the integrity of the "High Quality Vietnamese Goods" label. The association continues to be active, with its website featuring news about its 30th anniversary celebrations (counting from the program's inception in 1997), company tours, and various training and networking events. It remains a key player in promoting Vietnamese brands and supporting local enterprises.

  • 2025

    562 enterprises officially recognized as achieving the High Quality Vietnamese Goods title.

  • 2019

    Association revokes Asanzo's right to use the High Quality Vietnamese Goods certification mark following allegations of importing Chinese goods.

  • 2010

    Club upgraded to the Business Association of High Quality Vietnamese Goods in April.

  • 2001

    High Quality Vietnamese Goods Business Club established in April during the opening of the High Quality Vietnamese Goods Fair in Ho Chi Minh City.

  • 1997

    High Quality Vietnamese Goods program initiated by Saigon Tiếp Thị newspaper.

Products and positioning

Non-profit association promoting high-quality Vietnamese goods and supporting local businesses.

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