Burrelles

Burrelles was an American communications-services company specializing in media relations planning, media monitoring, measurement, reporting, and related information services. Its roots extended to 1888, when Frank Burrelle established Burrelle's Press Clipping Bureau in New York City. A separate company, Luce Press Clippings, was founded in Boston around the same period by Robert Luce. The two historical businesses eventually became linked through a 2003 merger that created BurrellesLuce, the predecessor to the Burrelles brand. The company's early business was built around press-clipping services: collecting relevant newspaper coverage for clients and delivering usable summaries to organizations that needed to track public discussion. Burrelle's expanded its coverage over time, reaching national newspaper coverage in 1935, magazine coverage in 1940, and broadcast and wire-service coverage in 1970. In 1960, Burrelle's Press Clipping Bureau adopted the name Burrelle's Information Services, reflecting a broader information-management role rather than a purely local clipping operation. The business also developed delivery methods suited to changing communications technology. In 1984 it introduced Express, a service that transmitted daily headlines and short news summaries to executives by fax. In 1994 it launched NewsAlert, an online media-monitoring product. These developments marked a transition from manually assembled press clippings toward digitally enabled monitoring and rapid distribution of media intelligence. The corporate history of the Luce side of the business included a 1951 acquisition of Luce Press Clippings by Southwest Clippings, which was operated by the French family, from Harvard. In 2003, Burrelle's Information Service and Luce Press Clippings merged, forming BurrellesLuce. The combined company continued to develop web-based tools, including the BurrellesLuce 2.0 portal introduced in 2007 and BurrellesLuce WorkFlow, introduced in 2010 and later known as MYNEWSDASH. These products connected media outreach, monitoring, reporting, and analytics in a single online environment. A major expansion occurred in 2012, when BurrellesLuce acquired the United States print-monitoring operations of Cision. The transaction strengthened its position in print media monitoring and was described as making the company the only media-monitoring provider offering print coverage. In 2019, BurrellesLuce adopted the shorter Burrelles name and expanded its portfolio beyond traditional monitoring. Its offerings included media outreach, customized reporting, analytical research, publishing, data services, and professional services for communications teams. Burrelles ultimately operated from Florham Park, New Jersey, with offices across the United States. Charles Waggoner served as chief executive officer, while Robert C. Waggoner served as chairman of the board. In 2024, the company announced that it would leave the media-monitoring business entirely. Existing clients were transferred to Agility PR Solutions, and Burrelles ceased operations. As a result, the brand is now principally of historical interest as a long-running American media-intelligence and press-clipping business that evolved from physical news collection into online monitoring and communications analytics.

Burrelles traces its origins to the late nineteenth-century press-clipping industry. Frank Burrelle founded Burrelle's Press Clipping Bureau in New York City in 1888, while Robert Luce established Luce Press Clippings in Boston around the same period. Their businesses served organizations that needed systematic awareness of newspaper and other media coverage at a time when collecting relevant articles manually was expensive and labor-intensive. Burrelle's expanded in stages. It achieved national newspaper coverage in 1935 and added magazine coverage in 1940. In 1960, the business changed its name to Burrelle's Information Services, signaling a wider information-services remit. By 1970, its monitoring scope included broadcast and wire services, extending beyond print publications. In 1984, the company introduced Express, which delivered daily headlines and brief news summaries to executives by fax. In 1994, NewsAlert brought online media monitoring to the product range. The Luce business followed its own ownership path. In 1951, Southwest Clippings, operated by the French family, purchased Luce Press Clippings from Harvard. The two historical businesses were eventually combined in 2003, when Burrelle's Information Service and Luce Press Clippings merged to form BurrellesLuce. The merger created a broader platform for media monitoring and communications support. BurrellesLuce invested in web delivery and workflow tools during the 2000s and early 2010s. It launched the BurrellesLuce 2.0 web portal in 2007. In 2010, it introduced BurrellesLuce WorkFlow, an online service for media outreach, monitoring, and analytics that later became known as MYNEWSDASH. In 2012, the company acquired Cision's United States print-monitoring operations. This expanded its print capabilities and reinforced its position in a market increasingly combining traditional media intelligence with digital measurement. In 2019, BurrellesLuce rebranded as Burrelles and broadened its public-facing portfolio. The company described its services as including media monitoring, media outreach, customized reporting, analytical research, publishing, data services, and professional services. It was headquartered in Florham Park, New Jersey, and maintained offices throughout the United States. Charles Waggoner was identified as chief executive officer and Robert C. Waggoner as chairman of the board. The company's operating history ended in 2024. Burrelles announced that it was exiting media monitoring altogether and that existing clients would be transferred to Agility PR Solutions. Burrelles subsequently ceased operations. Its history illustrates the long-term transformation of press-clipping businesses from physical newspaper collection and fax distribution into online media monitoring, communications workflow, and analytics.

• 2024

  Operations ceased

  [1]Burrellesen.wikipedia.org

  Burrelles exited media monitoring, transferred existing clients to Agility PR Solutions, and ceased operations.

• 2019

  Burrelles rebrand

  [1]Burrellesen.wikipedia.org

  BurrellesLuce adopted the Burrelles name and expanded its portfolio of communications services.

• 2012

  Cision print-monitoring operations acquired

  [1]Burrellesen.wikipedia.org

  BurrellesLuce acquired Cision's United States print-monitoring operations.

• 2010

  BurrellesLuce WorkFlow introduced

  [1]Burrellesen.wikipedia.org

  The company launched an online media outreach, monitoring, and analytics portal later known as MYNEWSDASH.

• 2007

  BurrellesLuce 2.0 launched

  [1]Burrellesen.wikipedia.org

  The company introduced a new web portal for its services.

• 2003

  BurrellesLuce formed

  [1]Burrellesen.wikipedia.org

  Burrelle's Information Service and Luce Press Clippings merged to create BurrellesLuce.

• 1994

  NewsAlert launched

  [1]Burrellesen.wikipedia.org

  Burrelle's introduced NewsAlert as an online media-monitoring service.

• 1984

  Express introduced

  [1]Burrellesen.wikipedia.org

  Express delivered daily headlines and short news summaries to executives by fax.

• 1970

  Broadcast and wire coverage added

  [1]Burrellesen.wikipedia.org

  The monitoring scope expanded to broadcast outlets and wire services.

• 1960

  Burrelle's adopted a broader information-services name

  [1]Burrellesen.wikipedia.org

  Burrelle's Press Clipping Bureau became Burrelle's Information Services.

• 1951

  Luce Press Clippings changed ownership

  [1]Burrellesen.wikipedia.org

  Southwest Clippings, operated by the French family, purchased Luce Press Clippings from Harvard.

• 1940

  Magazine coverage added

  [1]Burrellesen.wikipedia.org

  The company expanded beyond newspapers to include magazines.

• 1935

  National newspaper coverage achieved

  [1]Burrellesen.wikipedia.org

  Burrelle's expanded its monitoring reach to national newspaper coverage.

• 1888

  Burrelle's Press Clipping Bureau was founded

  [1]Burrellesen.wikipedia.org

  Frank Burrelle founded the New York-based press-clipping bureau that became the historical foundation of Burrelles.

A communications-intelligence and media-monitoring provider serving public relations and communications professionals, with capabilities spanning news collection, outreach, measurement, reporting, analytics, and information services.

• Executive news briefing · 1984

  Express

  Introduced in 1984, Express provided executives with the day's headlines and brief news summaries through fax transmission. It represented an early effort to make monitored media information available quickly to decision-makers before widespread internet adoption.

• Online media monitoring · 1994

  NewsAlert

  Launched in 1994, NewsAlert moved Burrelle's monitoring offer into an online environment. The service was designed to help clients track relevant media coverage more rapidly than traditional physical clipping and distribution processes.

• Communications workflow and analytics · 2010

  BurrellesLuce WorkFlow

  Introduced in 2010, BurrellesLuce WorkFlow combined media outreach, monitoring, and analytics in an online service portal. The product was later known as MYNEWSDASH and reflected the company's move toward integrated communications workflow tools.

• Media outreach, monitoring, and analytics

  MYNEWSDASH

  MYNEWSDASH was the later name associated with the BurrellesLuce WorkFlow portal. It supported media outreach, monitoring, and analytical work for communications professionals as part of Burrelles' broader digital-services portfolio.

• Media intelligence

  Media monitoring and measurement services

  Burrelles monitored and measured coverage across newspapers, magazines, broadcast outlets, wire services, and other media categories. Related services included customized reporting, analytical research, publishing, data services, and professional support for communications teams.

• 2024

  Exit from media monitoring and closureStrategy

  Background

  Burrelles announced that it would leave the media-monitoring business entirely.

  Action taken

  The company transferred existing clients to Agility PR Solutions and ceased operations.

  Aftermath

  The Burrelles brand became defunct and no longer operated as a media-monitoring provider.

  Source

• 2019

  Rebrand from BurrellesLuce to BurrellesStrategy

  Background

  The company was broadening its services beyond traditional press clipping and monitoring.

  Action taken

  BurrellesLuce adopted the Burrelles name and launched an expanded portfolio of products and services.

  Aftermath

  The brand presented itself as a wider communications-intelligence provider, offering outreach, reporting, research, publishing, data, and professional services.

  Source

• 2012

  Acquisition of Cision's United States print-monitoring operationsM&A

  Background

  BurrellesLuce sought to strengthen its print-media monitoring capabilities.

  Action taken

  The company acquired Cision's United States print-monitoring operations.

  Aftermath

  The acquisition expanded BurrellesLuce's print coverage and reinforced its position as a media-monitoring provider.

  Source

• 2003

  Merger of Burrelle's Information Service and Luce Press ClippingsM&A

  Background

  The two historical press-clipping businesses operated as separate organizational legacies before combining.

  Action taken

  They merged to form BurrellesLuce.

  Aftermath

  The combined company developed a broader media-monitoring and communications-services platform.

  Source

• 2024

  Burrelles announced its exit from media monitoring[1]Burrellesen.wikipedia.org

  Other · M&A

  Burrelles announced that it would leave the media-monitoring business and arranged for existing clients to be transferred to Agility PR Solutions before ceasing operations.

• 2019

  BurrellesLuce rebranded as Burrelles[1]Burrellesen.wikipedia.org

  Other

  The company adopted the Burrelles name and presented an expanded portfolio covering media monitoring, outreach, reporting, research, publishing, data, and professional services.

• 2012

  Burrelles acquired Cision's United States print-monitoring operations[1]Burrellesen.wikipedia.org

  M&A

  BurrellesLuce acquired Cision's United States print-monitoring operations, expanding its print-media coverage and strengthening its media-monitoring position.

1. 1Burrellesen.wikipedia.org
2. 2Burrelles Announces Comprehensive Corporate Rebrand, Introduces Expanded Product Portfoliofinanznachrichten.de
3. 3Burrelles Announces Promotion of Cathy Del Colle to Presidentfinanznachrichten.de
4. 4Burrelles Announces Strategic Corporate Partnership with Awario to Enhance Social Media Services for Clientsfinanznachrichten.de
5. 5Burrelles Partners with Agility PR Solutions to Enhance Media Monitoring and Communications Offeringsfinanznachrichten.de