Burgeranch
An Israeli hamburger and fast-food restaurant chain.
Last updated October 14, 2026
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Overview
Burgeranch, also written as Burger Ranch, is an Israeli fast-food hamburger chain founded in 1972. Its first restaurant opened on Ben Yehuda Street in Tel Aviv, established by Barry Scop and Ron Lapid. The business expanded gradually during the 1970s, adding a second Tel Aviv location on Ibn Gvirol Street in 1978 and further branches in Ramat Hasharon and at Dizengoff Center in 1979. By the time McDonald's entered Israel in 1993, Burgeranch was described as the country's largest restaurant chain, with 49 restaurants. The chain developed in a market where locally established fast-food operators increasingly competed with international brands. Burgeranch's growth, alongside the arrival of Burger King and McDonald's, has been associated by one scholar with the broader Americanization of Israeli consumer culture. Its main competitive arena has historically been the hamburger and quick-service restaurant sector, although the brand's local identity and broad exposure through Israeli retail and transport locations distinguished it from purely international competitors. Ownership changed substantially in the late 1990s and 2000s. Paz Oil Company acquired 74 percent of Burgeranch in 1997 and completed the purchase in 2001, becoming the chain's full owner. Under Paz, new restaurants were also opened at Paz fuel stations, linking the brand to the company's convenience and roadside retail network. Paz sold Burgeranch in 2006 to Israeli businessman Yossi Hoshinski. Following Hoshinski's death from a heart attack in early 2008, the company entered bankruptcy proceedings. Later that year, Orgad Holdings acquired Burgeranch for more than NIS 20 million, according to the cited reference material. Burgeranch's relationship with Burger King has been a major part of its corporate history. The two sides discussed a possible arrangement when Burger King entered Israel in 1992, but the talks did not succeed. Burger King subsequently built its own Israeli network. After Burger King Israel encountered financial difficulties and was acquired by Orgad Holdings in 2005, Orgad announced in 2010 that the Burger King Israel business would be rebranded as Burgeranch. The resulting combination was reported to comprise 107 restaurants, including 55 existing Burgeranch locations and 52 former Burger King locations, with more than 1,500 employees. This made the chain particularly large within Israel's fast-food market at that time. The enlarged network later contracted. The system reportedly had 79 restaurants in October 2014 and 64 locations in 2022, based on company information cited by the reference article. In 2014, investors including Yair Hasson, identified as Burger King's first Israeli franchisee, reportedly discussed buying 51 of 72 Burgeranch locations and converting them back to Burger King restaurants, while closing the remaining sites. The proposal did not proceed. Burger King was relaunched in Israel independently in December 2015, without a continuing relationship with Burgeranch. Burgeranch also operated at Ben Gurion Airport. In 2011, it was reported to have outbid McDonald's for two prominent airport locations. The sites were commercially important because of the airport's passenger traffic, although the figures reported at the time were estimates rather than disclosed Burgeranch financial results. The airport restaurants closed in 2019 and were reported as expected to be replaced by McDonald's. The chain's estate has included both kosher and non-kosher restaurants. Approximately two-thirds of its restaurants were reported to serve entirely kosher food, while the remainder did not. This distinction reflects both consumer demand and the operating constraints of Israeli kashrut rules: certified kosher restaurants generally close on Saturdays and Jewish holidays, and a restaurant cannot simultaneously offer kosher and non-kosher food under the same establishment's certification. Burgeranch remains principally identified with Israel and has no documented international operating footprint in the supplied material.
History
Burgeranch began in 1972 when Barry Scop and Ron Lapid opened the first restaurant on Ben Yehuda Street in Tel Aviv. A cited account also associated the chain's origins with South Africa, although the supplied reference does not provide enough detail to establish the nature of that connection. The brand's early expansion was concentrated in the Tel Aviv area. A second restaurant opened on Ibn Gvirol Street in 1978, followed by branches in Ramat Hasharon and at Dizengoff Center in 1979. By 1993, Burgeranch had become Israel's largest restaurant chain by the measure cited in the reference, operating 49 restaurants. Its rise occurred before and during the arrival of major American fast-food brands. McDonald's entered Israel in 1993, while Burger King entered the market in 1992. Burgeranch therefore became a central local competitor in a market increasingly shaped by hamburger chains and American-style quick service. Academic commentary cited in the source material places Burgeranch's growth alongside Burger King and McDonald's as part of the Americanization of Israeli society. Paz Oil Company became a major force in Burgeranch's development. Paz acquired 74 percent of the chain in 1997 and completed the acquisition in 2001. During Paz's ownership, Burgeranch restaurants were added to Paz fuel stations, extending the brand beyond conventional shopping streets and shopping centers into roadside retail. Paz sold the chain in 2006 to Israeli businessman Yossi Hoshinski. Hoshinski died of a heart attack in early 2008, after which the company entered bankruptcy. Orgad Holdings purchased Burgeranch later in 2008 for a reported price exceeding NIS 20 million. The chain's corporate history became closely linked to Burger King Israel. Burgeranch and Burger King had discussed cooperation when Burger King entered the Israeli market in 1992, but no deal resulted. Burger King Israel later opened more than 50 restaurants. After Burger King declared bankruptcy in 2005, following difficulties experienced by several United States-based restaurant brands in Israel, Orgad Holdings acquired the Israeli Burger King business. In 2010, Orgad announced that Burger King Israel would be rebranded as Burgeranch. The merger of the two restaurant networks produced a reported total of 107 Burgeranch restaurants, comprising 55 Burgeranch sites and 52 former Burger King sites. The expanded system subsequently became smaller. The reference reports 79 restaurants in October 2014 and 64 in 2022, based on the company's website. A 2014 proposal would have transferred 51 of 72 locations to investors for conversion back to Burger King and closed the remaining 21 sites. The proposal failed, and Burger King was relaunched in Israel in December 2015 as a separate operation. Burgeranch also pursued high-traffic venues. In 2011 it was reported to have won two prime concessions at Ben Gurion Airport after outbidding McDonald's. Those locations later closed in October 2019, with reports suggesting that McDonald's would replace Burgeranch. The brand's restaurant network has included both kosher and non-kosher sites. About two-thirds of its restaurants were reported to serve fully kosher food, while the remainder did not. This division reflects the commercial trade-off between serving kosher consumers and operating continuously on Saturdays and Jewish holidays. As of the latest location figure supplied, Burgeranch remained an Israeli chain with a substantially reduced but continuing domestic network.
- 2022
Company reports 64 restaurants
[1]The company website was cited as reporting a 64-restaurant Burgeranch system in 2022.
- 2019
Ben Gurion Airport locations close
[1]Burgeranch closed its airport restaurants, which reports said would be replaced by McDonald's.
- 2014
Proposed conversion of Burgeranch locations to Burger King
[1]Investors discussed buying and converting 51 Burgeranch locations, but the proposal failed.
- 2011
Airport expansion
[1]Burgeranch was reported to have secured two prominent Ben Gurion Airport locations after outbidding McDonald's.
- 2010
Burger King Israel is rebranded as Burgeranch
[1]Orgad Holdings combined the Burger King Israel network with Burgeranch under the Burgeranch name, producing a reported 107-location system.
- 2008
Orgad Holdings acquires Burgeranch after bankruptcy
[1]Following Hoshinski's death and the company's bankruptcy, Orgad Holdings acquired Burgeranch for more than NIS 20 million.
- 2006
Paz sells Burgeranch
[1]Paz sold the chain to Israeli businessman Yossi Hoshinski.
- 2001
Paz completes Burgeranch acquisition
[1]Paz completed its purchase and became the chain's 100 percent owner.
- 1997
Paz Oil acquires a majority stake
[1]Paz Oil Company acquired 74 percent of Burgeranch.
- 1993
Burgeranch is Israel's largest restaurant chain
[1]When McDonald's entered Israel, Burgeranch was reported to have 49 restaurants and to be the country's largest restaurant chain.
Products and positioning
A locally established Israeli quick-service hamburger chain competing with global and domestic fast-food operators.
Core menu
Hamburgers
Burgeranch's central offering is the hamburger-based quick-service meal. The supplied material identifies the brand as an Israeli hamburger chain but does not provide a reliable historical menu catalog or enough detail to describe particular burger recipes.
Quick-service restaurant meals
Fast-food meals
The chain operates in the fast-food restaurant category, serving hamburgers alongside standard accompanying items and beverages. Specific product names, formulations, and current menu architecture are not documented in the supplied sources.
Location-specific menu format
Kosher restaurant offerings
Approximately two-thirds of Burgeranch restaurants were reported to serve entirely kosher food. The chain also operated non-kosher locations, reflecting differences in local demand and the scheduling restrictions associated with kosher certification.
Brand decisions
2014
Proposed sale and conversion of Burgeranch locationsM&ABackground
The Burgeranch system had contracted from its 2010 peak, and investors explored restoring the Burger King brand in Israel.
Action taken
A group including Yair Hasson discussed purchasing 51 of 72 locations for conversion to Burger King, with the remaining 21 locations to be closed.
Aftermath
The proposed sale failed. Burger King later relaunched in Israel independently in December 2015.
2010
Rebranding of Burger King Israel as BurgeranchStrategyBackground
Orgad Holdings owned both Burgeranch and the Israeli Burger King business after Burger King Israel's 2005 financial failure and acquisition.
Action taken
Orgad rebranded Burger King Israel locations as Burgeranch and combined the two restaurant networks.
Aftermath
The combined system was reported to have 107 restaurants and more than 1,500 employees.
2008
Orgad Holdings acquires BurgeranchM&ABackground
Burgeranch entered bankruptcy following the death of its owner.
Action taken
Orgad Holdings bought Burgeranch for more than NIS 20 million.
Aftermath
Orgad subsequently linked Burgeranch with its Israeli Burger King business.
Acquisition price. More than NIS 20 million (2008)
2006
Paz sells Burgeranch to Yossi HoshinskiM&ABackground
Paz had owned Burgeranch outright since 2001.
Action taken
Paz sold the chain to Israeli businessman Yossi Hoshinski.
Aftermath
After Hoshinski's death in early 2008, the company entered bankruptcy proceedings.
2001
Paz Oil completes acquisitionM&ABackground
Paz had held a majority stake in Burgeranch since 1997.
Action taken
Paz Oil became the chain's full owner.
Aftermath
Burgeranch continued operating under Paz until its sale in 2006.
1997
Paz Oil takes a majority stakeM&ABackground
Burgeranch was an established Israeli restaurant chain undergoing expansion as competition from international hamburger brands intensified.
Action taken
Paz Oil Company acquired 74 percent of Burgeranch.
Aftermath
Paz later completed the acquisition and expanded the brand into Paz fuel stations.
Recent events
- 2019
Burgeranch closes Ben Gurion Airport restaurants[1]
Other
Burgeranch closed its Ben Gurion Airport locations; reports indicated that McDonald's was expected to replace the chain there.
- 2015
Burger King relaunches in Israel independently[1]
Product launch
Burger King returned to the Israeli market without ties to Burgeranch after the proposed conversion transaction failed.
- 2014
Investors discuss converting Burgeranch locations back to Burger King[1]
M&A
A group of investors reportedly explored acquiring 51 Burgeranch locations for conversion to Burger King restaurants. The proposed transaction did not proceed.
- 2011
Burgeranch wins two prime Ben Gurion Airport locations[1]
Other
Burgeranch was reported to have outbid McDonald's for two prominent locations at Ben Gurion Airport.
- 2010
Burgeranch reaches 107 restaurants after Burger King Israel rebranding[1]
M&A · Leadership change
Orgad Holdings announced the rebranding of Burger King Israel as Burgeranch. The combined network was reported to include 107 restaurants and more than 1,500 employees.
Sources1 sources
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