Bure Family Wines

Bure Family Wines is a boutique winery and wine label based in St. Helena, California. The business is a partnership between former professional hockey player Valeri Bure, actor and producer Candace Cameron Bure, and their friend Joshua Peeples. Its wines are made at Chateau Boswell Winery in St. Helena, while the label's fruit is sourced substantially from the Coombsville appellation east of Napa Valley. The winery operates in the premium and limited-production segment rather than as a high-volume national wine company. The business developed from Valeri Bure's long-standing interest in wine. After a back injury in 2005 curtailed his hockey career, he had more opportunity to pursue that interest commercially. A trip to Napa Valley led to a meeting with Joshua Peeples at Peeples's family winery, providing the relationship from which the label emerged. Winemaker Luc Morlet is responsible for the wines. Morlet is associated with a number of high-end Napa Valley estates, positioning Bure Family Wines within the region's prestige-oriented winemaking network. The label's visual identity connects the brand's Russian family heritage with Valeri Bure's hockey background. Its emblem is adapted from the logo of Bure's great-grandfather, who was invited to serve as a watchmaker to the Russian Tsar. The modern version retains the family reference while adding a hockey stick to one bird's talon as a tribute to Bure's sporting career. A horseman element from the ancestral crest was also changed to a letter B, identifying the Bure family brand. The winery's publicly identified portfolio consists of a small number of wines produced in limited quantities. These include Majesty Blend, Nuit Blanche, and Duration. The range reflects a focused estate-style model built around Napa Valley sourcing, specialist winemaking, family storytelling, and scarcity rather than broad product proliferation. Publicly available reference material does not establish a founding year, detailed distribution footprint, financial performance, or a separate corporate parent. The brand is best understood as an independently presented California winery partnership with a premium, relationship-driven positioning.

Bure Family Wines was established as a partnership involving Valeri Bure, Candace Cameron Bure, and Joshua Peeples. Valeri Bure had developed an interest in wine before leaving professional hockey, but a back injury in 2005 reduced his ability to continue in the sport and created an opportunity to devote more attention to winemaking and wine entrepreneurship. The partnership took shape after a visit to Napa Valley, where Bure met Joshua Peeples through Peeples's family winery. The label is based in St. Helena, California, one of Napa Valley's principal wine centers. Production is carried out at Chateau Boswell Winery in St. Helena, and the brand has drawn much of its fruit from the Coombsville growing region east of the central Napa Valley. This sourcing and production structure places the wines within Napa's premium small-estate ecosystem. Luc Morlet serves as winemaker and brings experience working with other high-end Napa Valley estates. The brand's identity is deliberately personal and historical. Its bottle label adapts the emblem of Valeri Bure's great-grandfather, who was invited to work as a watchmaker for the Russian Tsar. The contemporary design incorporates a hockey stick held by one of the emblem's birds, linking the family crest to Valeri Bure's hockey career. Another inherited crest element, a horseman, was replaced by a B representing the Bure name. The publicly documented portfolio includes Majesty Blend, Nuit Blanche, and Duration, all produced in limited quantities. The brand therefore emphasizes small-scale premium production rather than a large, diversified commercial portfolio. Available reference material does not provide a confirmed launch year, detailed sales history, financial results, distribution data, or evidence of a change in ownership. On the available record, Bure Family Wines remains an active boutique winery partnership in Napa Valley.

• 2005

  Valeri Bure's hockey career is curtailed by injury

  [1]Bure Family Winesen.wikipedia.org

  A back injury took Valeri Bure away from professional hockey and allowed him to devote greater attention to his interest in wine, a development that preceded the creation of the family label.

• Napa Valley partnership takes shape

  [1]Bure Family Winesen.wikipedia.org

  Following a trip to Napa Valley, Valeri Bure met Joshua Peeples at Peeples's family winery, leading to the partnership that became Bure Family Wines.

• Limited-production portfolio established

  [1]Bure Family Winesen.wikipedia.org

  The label's documented range developed around Majesty Blend, Nuit Blanche, and Duration, made in limited quantities.

A boutique, premium Napa Valley wine label combining limited production, specialist winemaking, family heritage, and Valeri Bure's hockey identity.

• Wine blend

  Majesty Blend

  Majesty Blend is one of Bure Family Wines' identified limited-production offerings. It forms part of the label's premium Napa Valley portfolio and is presented within a focused range shaped by regional fruit sourcing and specialist winemaking. Public reference material identifies the wine but does not specify its grape composition, vintage history, or detailed tasting profile.

• Wine

  Nuit Blanche

  Nuit Blanche is a limited-quantity wine produced under the Bure Family Wines label. It is part of the brand's compact Napa Valley portfolio, made at Chateau Boswell Winery with Luc Morlet as winemaker. Publicly available material does not establish its exact varietal blend, vintage chronology, or technical specifications.

• Wine

  Duration

  Duration is one of the three wines publicly associated with Bure Family Wines. Like the rest of the range, it is produced in limited quantities and is connected with the brand's Napa Valley sourcing and high-end boutique positioning. Detailed information about its grapes, vintages, and production volume is not established in the available reference material.

1. 1Bure Family Winesen.wikipedia.org