Burberry controversies

Allegations concerning forced labor in the supply chain

Research groups alleged that Burberry’s supply chain had links to production associated with Uyghur forced labor. The allegations added to scrutiny of luxury-fashion sourcing and corporate human-rights due diligence.

China backlash and Xinjiang-related scrutiny

Burberry was caught in a consumer backlash in China connected to broader controversy over sanctions, cotton sourcing, and allegations of human-rights abuses in Xinjiang. Brand ambassador Zhou Dongyu ended her contract with the company.

Consumer boycott of Western brands in China

Public backlash

Consumers in mainland China boycotted H&M, Nike, Burberry and other Western brands amid a social-media campaign targeting companies that had refused to use cotton from Xinjiang over alleged forced labor.

Noose-detail hoodie controversy

Burberry withdrew a hoodie featuring a noose-like neck detail after a model criticized the design and online backlash followed. The company apologized and said the item should not have appeared in the collection.

Destruction of unsold merchandise

Reports that Burberry destroyed large amounts of unsold clothing, accessories, and fragrance prompted criticism from environmental groups and consumers. The company ended the practice and announced a move away from real fur.

Check associated with “chav” and football-casual culture

The check became widely associated with lower-priced products, counterfeit goods, and elements of football casual culture. The association damaged the luxury perception of the pattern and led some venues to restrict check garments.