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German Tourism Industry Association

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German Tourism Industry Association (BTW) is a registered association (e.V.) representing the German tourism industry.

Last updated September 15, 2026

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Overview

The Bundesverband der Deutschen Tourismuswirtschaft (BTW) is a registered association (eingetragener Verein) that serves as an umbrella organization (Dachverband) for the German tourism industry. It engages in advocacy and events such as #LetsTalkAboutTourism, bringing together tourism businesses and policymakers. Its president is Sören Hartmann and its general secretary is Sven Liebert.

History

The BTW is a registered association (eingetragener Verein) and acts as an umbrella organization (Dachverband) for the German tourism industry. It organizes the #LetsTalkAboutTourism event series, which has taken place in Berlin and, since January 2025, also at the CMT tourism fair in Stuttgart. The association comments on tourism policy issues and welcomes new members such as HX Expeditions and B&B HOTELS.

Marketing campaigns

  • #LetsTalkAboutTourism

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