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Bullsone

South Korean automotive products company specializing in car-care, engine-care, glass-care, surface-care, and vehicle air-care products.

Last updated August 22, 2026

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Overview

Bullsone is a South Korean automotive products company headquartered in Seoul. Its portfolio is focused on vehicle maintenance, appearance care, interior and exterior cleaning, glass treatment, engine-related treatments, and air-care products. The company is particularly associated with Bullsoneshot, a total fuel-system cleaner positioned as one of its principal products. Other product areas include engine oil treatments, air-intake cleaners, degreasers, lubricants, coolants, water removers, car shampoos, waxes, coatings, tire-care products, leather-care products, scratch removers, glass cleaners, rain repellents, washer fluids, anti-fog products, deicers, wiper blades, air fresheners, deodorizers, and diffuser products for cars and homes. Bullsone began operating as an independent entity in 2001 after separating from Oxy Co., Ltd., a Korean enterprise. The company describes its development around customer trust, competitiveness, and the cultivation of creative ideas. These principles are reflected in a broad consumer-oriented range designed to support both routine vehicle maintenance and cosmetic detailing. Rather than operating solely as a chemical-treatment supplier, Bullsone presents itself as a comprehensive automotive-care brand, covering the engine, body, wheels, tires, windows, cabin, and vehicle fragrance. Its branded architecture includes Bullsoneshot for fuel-system cleaning, Grasse for luxury car perfumes, Rain OK for glass-care products, Crystal and Lunatic for surface-care products, and BalanceOn for health-care products. The air-care portfolio also includes Saladdin deodorizers and Objet diffuser products marketed for car and home use. This brand structure allows Bullsone to address multiple use occasions, from periodic engine treatment to everyday cleaning, odor control, and cabin ambience. The company has also stated an interest in sustainable development and low-carbon green growth, including the development of products intended to support a more sustainable future. Public reference material describes Bullsone as having established a leading position in the Korean automotive-care products market and as seeking expansion into global markets. Specific current market shares, financial results, ownership details, executive information, and international distribution figures are not established in the supplied sources.

History

Bullsone became an independent company in 2001 after branching off from Oxy Co., Ltd. The separation established Bullsone as a dedicated automotive-products business rather than simply a product line within a broader Korean enterprise. From its base in Seoul, the company developed a portfolio spanning engine maintenance, exterior and interior vehicle care, glass treatment, and air-care products. The company's early and continuing identity has been closely associated with Bullsoneshot, a total fuel-system cleaner. Around this core, Bullsone expanded into engine oil treatments, air-intake cleaners, degreasers, lubricants, coolants, and water-removal products. This engine-care coverage was complemented by products intended for washing, polishing, coating, and protecting vehicle surfaces, including car shampoos, waxes, tire treatments, wheel cleaners, leather products, compounds, and scratch removers. Bullsone subsequently organized parts of its offering into named product brands. Grasse was used for a luxury car-perfume series, Rain OK for glass-care products, and Crystal and Lunatic for surface-care products. The company also developed air-care brands and formats, including Saladdin deodorizers and Objet diffusers for cars and homes. BalanceOn represents an additional health-care-oriented brand in the company's broader portfolio. Bullsone's stated corporate philosophy emphasizes customer trust, competitive drive, and creative development. The company has also described low-carbon green growth and sustainable product development as part of its future direction. Public reference material presents the business as a leading Korean automotive-care products manufacturer seeking to establish a global presence. However, the supplied references do not provide a detailed chronology of management changes, acquisitions, financial performance, manufacturing locations, or market-by-market expansion.

  • 2001

    Bullsone becomes an independent company

    [1]

    Bullsone began operating independently after branching off from Oxy Co., Ltd., establishing the company as a dedicated automotive-products business in South Korea.

Products and positioning

A broad Korean automotive-care brand combining engine treatment, vehicle cleaning, surface protection, glass care, and car-air products under a consumer-facing portfolio.

  • Engine care

    Bullsoneshot

    Bullsoneshot is Bullsone's principal fuel-system-care product. It is described as a total fuel-system cleaner intended for automotive maintenance. The product is central to the company's identity and sits within a wider engine-care portfolio that includes oil treatments, air-intake cleaners, degreasers, lubricants, coolants, and water removers.

  • Engine care

    Bullspower

    Bullspower is the name used for an engine coating or oil-treatment product. It belongs to Bullsone's engine-care category, which is designed to complement routine vehicle maintenance with treatments directed at engine lubrication and related systems.

  • Air care

    Grasse

    Grasse is Bullsone's luxury car-perfume series. It extends the brand beyond mechanical and cleaning products into cabin ambience, using a more premium fragrance positioning for vehicle interiors.

  • Glass care

    Rain OK

    Rain OK is the company's glass-care brand. Its stated product area includes rain repellents and related windshield-care products, alongside washer fluids, glass cleaners, deicers, anti-fog products, and wiper blades.

  • Surface care

    Crystal

    Crystal is one of Bullsone's surface-care brands. The broader surface-care range includes car shampoos, coatings, carnauba waxes, foaming shampoos, tire coatings, tire shine, wheel cleaners, leather cleaners, leather lotion, scratch removers, compounds, sticker and tar removers, and bug cleaners.

  • Surface care

    Lunatic

    Lunatic is a Bullsone surface-care brand. It is associated with the company's vehicle appearance and protection products, which cover washing, polishing, coating, tire treatment, wheel care, leather care, and the removal of scratches and contaminants.

  • Air care

    Saladdin

    Saladdin is used for Bullsone deodorizer products. The range addresses vehicle odor control and complements the company's fragrance-oriented air-care products, including car perfumes and diffuser formats.

  • Air care

    Objet

    Objet is a diffuser line for car and home use. Its inclusion in the portfolio broadens Bullsone's air-care activity from vehicle-specific fresheners and deodorizers to products intended for multiple environments.

  • Health care

    BalanceOn

    BalanceOn is identified in the reference material as Bullsone's health-care product brand. The supplied sources do not provide further details about its specific products, launch date, or current scope.

Sources1 sources

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