Bulk Nutrients
Australian-owned supplement brand making protein powders, pre-workouts, vitamins and specialty formulas in southern Tasmania.
Last updated September 15, 2026
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Overview
Bulk Nutrients is an Australian owned company that makes clean, effective supplements, describing itself as Australia's first choice for protein powders, nutritional supplements and vitamins. Its range spans protein powders and pre-workouts to nootropics, gut health blends and sleep support, and it does everything in-house from sourcing ingredients to blending and packing, which it says keeps quality high and cost low. The company states it is based in southern Tasmania and that it began in a small apartment in Japan in the early 2000s, founded by Ben Crowley.
History
Bulk Nutrients states that it did not start in a lab or a boardroom but in a small apartment in Japan. In the early 2000s, founder Ben Crowley taught English by day and trained at the gym by night; finding supplements scarce and pricey in Japan, he turned to the internet and found a massive range of high-quality, affordable supplements from the US delivered to his door. That prompted him to ask why Australians could not get the same access and value. Looking closer at the Australian supplement industry, he saw long supply chains and layers of markups, with distributors, importers and retailers each taking a slice, resulting in higher prices, limited choice and less transparency for everyday Australians. His response was to make supplements locally, sell them directly, and build a company around fairness. The company today describes itself as an Australian owned company based in southern Tasmania, doing everything in-house from sourcing ingredients to blending and packing.
Products and positioning
Clean, effective supplements that are affordable, trustworthy and made to the highest standards in southern Tasmania; good health should be accessible to everyone.
Whey Protein Isolate
Ultra-high in protein, sourced from grass fed cows; listed at $79.00.
Whey Protein Concentrate
Offering high protein levels and value, available in 12 flavours with price breaks up to 10kg; listed at $59.00.
Protein Water
Light, refreshing and easy to drink; listed at $59.00.
Pre Workout 101
Certified to crush workouts, offering sustained energy, more focus and no crash; HASTA Certified flavour is Berry Lemonade; listed at $39.00.
Protein Bar Multi Pack
Buy in bulk and save; choose a 12 pack of the same flavours or a pack with all four flavours (three of each); listed at $42.00.
Collagen Protein Powder
A light-tasting hydrolysed collagen protein (bovine), rich in Type 1 and Type 3 collagen, easily digested and completely dairy-free; also available as Collagen Protein Cold Brew Coffee and in a sample pack of seven single-serve sachets.
NMN Extend
A multi-ingredient NMN supplement with 10 selected ingredients including Nicotinamide Mononucleotide (NMN), Resveratrol and Hyaluronic Acid; one 8g serve provides 500mg of NMN and two 8g serves provide 1000mg.
Sources4 sources
- 1Bulk Nutrients | Australia's first choice for supplementsbulknutrients.com.au
- 2Find out about Aussie owned and operated Bulk Nutrientsbulknutrients.com.au
- 3Collagen Protein Powder| Bulk Nutrients Australia Onlinebulknutrients.com.au
- 4NMN Extend - 10 selected ingredients | Bulk Nutrientsbulknutrients.com.au
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