Buffalo
Buffalo is a German footwear and fashion-accessories brand best known internationally for its platform shoes.
Last updated August 31, 2026
Overview
Buffalo is a German fashion brand headquartered in Cologne and owned by Buffalo Boots GmbH. Although its range extends beyond footwear into clothing, hosiery, swimwear, underwear, and small bags, the brand is primarily associated with shoes. Its assortment has included women's and men's footwear across multiple categories, including platform shoes, dress shoes, western and biker boots, skate shoes, high heels, pumps, sandals, over-the-knee boots, and flip-flops. Buffalo achieved its strongest international visibility during the 1990s and early 2000s, when highly elevated platform shoes became prominent in European youth and pop culture. The brand's platform designs were particularly associated with the era's clubwear and fashion trends. The 10-centimetre platform model 1310-2 became widely recognized after being worn by the British girl group the Spice Girls. A version of the same model with a 20-centimetre platform further emphasized Buffalo's distinctive, exaggerated silhouette and helped establish the brand as a recognizable name in statement footwear. The brand's identity has been built around visually prominent shoes rather than a narrow functional footwear specialization. Its historical assortment combined fashion-led women's styles with men's dress and casual footwear, boots, sandals, and other seasonal categories. Buffalo also developed apparel and accessory products, including shirts, jackets, trousers, skirts, hosiery, swimsuits, undergarments, and small baggage, allowing it to operate as a broader fashion label rather than solely as a shoe manufacturer. Buffalo benefited from renewed interest in 1990s fashion during the late 2010s and early 2020s. Between 2018 and 2022, Buffalo Boots released updated versions of selected iconic platform designs, including the 1348-14 and various Tower models. These releases connected the brand's historical platform language with the revival of 1990s-inspired fashion and helped keep its signature chunky, high-platform aesthetic relevant to a new cycle of consumers. The available reference material does not establish a founding year, founder, current executive leadership, detailed ownership structure beyond Buffalo Boots GmbH, financial performance, or a current official website. Buffalo should therefore be understood as an active, Germany-based footwear-led fashion brand whose strongest documented cultural association is with platform shoes and the Spice Girls era.
History
Buffalo is a Cologne-based German footwear and fashion-accessories brand operated by Buffalo Boots GmbH. The available reference material does not identify the company's founding year or founder, but it documents the brand's development primarily through its footwear and its later cultural visibility in European fashion. The brand's assortment has historically covered a broad range of footwear. Women's products have included platform shoes, high heels, pumps, sandals, over-the-knee boots, and flip-flops. Men's offerings have included dress shoes as well as western, biker, and skate styles. Buffalo has also offered clothing and accessories, including shirts, jackets, trousers, skirts, hosiery, swimsuits, undergarments, and small baggage. This breadth positioned the label as a fashion brand with footwear at its center. Buffalo's most important documented period of cultural recognition came from the popularity of its platform shoes in Europe from the mid-1990s through the early 2000s. The brand's designs used conspicuous platform heights and a substantial silhouette that fit the period's clubwear, pop, and youth-fashion trends. The 1310-2 model, produced with a 10-centimetre platform and also available in a 20-centimetre version, became especially well known. Its association with the Spice Girls gave Buffalo significant exposure beyond the specialist footwear market and made the model a recognizable emblem of late-1990s pop fashion. After the peak of that original platform-shoe wave, Buffalo's historical designs remained relevant through the later revival of 1990s fashion. From 2018 to 2022, Buffalo Boots released 2.0 versions of selected iconic platform styles. The documented revival included the 1348-14 and different Tower models. These updates represented a product-led effort to reconnect the brand with its most recognizable design codes while participating in a broader return of 1990s-inspired clothing and footwear. The supplied sources do not provide enough information to document a detailed corporate chronology, changes in ownership, manufacturing locations, financial results, executive appointments, retail partnerships, or formal advertising campaigns. They also do not identify scandals, lawsuits, recalls, or regulatory controversies involving the brand. Buffalo's documented history is therefore best characterized by the expansion of a footwear-led fashion assortment, its breakthrough cultural association with the Spice Girls and European platform-shoe culture, and the later reintroduction of selected archival designs.
- 2018Selected platform designs receive 2.0 updates
Buffalo Boots releases updated versions of archival platform designs, including the 1348-14 and various Tower models, during a renewed 1990s-fashion cycle.
- 1990Model 1310-2 becomes a signature style
The 1310-2, offered with 10-centimetre and 20-centimetre platform options, becomes strongly associated with Buffalo's visual identity and the period's pop-fashion culture.
- 1990Spice Girls association increases brand recognition
The British girl group the Spice Girls helps bring Buffalo's platform shoes to a broad international audience.
- Buffalo platform footwear rises in European fashion
Buffalo's highly elevated platform shoes gain visibility as platform footwear becomes especially popular in Europe.
Products and positioning
Fashion-led footwear and accessories with a distinctive, highly elevated platform aesthetic rooted in 1990s and early-2000s youth and pop culture.
1310-2Platform footwear
Buffalo's documented signature platform model from the brand's best-known 1990s period. The style was produced with a 10-centimetre platform and also offered in a 20-centimetre version. Its prominent construction and association with the Spice Girls made it one of the brand's most recognizable designs.
1348-14Platform footwear
An archival Buffalo platform design included among the styles updated during the brand's 2018-2022 revival program. The 2.0 treatment connected the model with renewed interest in 1990s fashion and Buffalo's established platform-shoe identity.
Tower modelsPlatform footwear
A group of Buffalo platform styles characterized by the brand's tall, visually emphatic silhouette. Various Tower models were among the designs revisited in updated form during the 2018-2022 1990s-fashion revival.
Buffalo footwear assortmentFootwear
Buffalo's broader footwear range has included women's shoes, men's dress shoes, western and biker boots, skate shoes, high heels, pumps, sandals, over-the-knee boots, and flip-flops. The assortment demonstrates that the brand's offer extends beyond its best-known platform styles.
Buffalo apparel and accessoriesFashion apparel and accessories
In addition to footwear, Buffalo has offered shirts, jackets, trousers, skirts, hosiery, swimsuits, undergarments, and small baggage. These categories support the brand's positioning as a broader fashion label rather than a footwear-only specialist.
Flagship businesses
- Buffalo 1310-2 platform shoes
- Buffalo 1348-14 platform shoes
- Buffalo Tower platform models
Marketing campaigns
- 20181990s platform revival
Europe · United States
Buffalo Boots used the renewed popularity of 1990s fashion to reintroduce updated versions of selected archival platform designs, including the 1348-14 and various Tower models.
Outcome. The initiative refreshed Buffalo's historic platform identity for a later fashion cycle.
- 1990Spice Girls platform-shoe association
United Kingdom · Europe · International
Buffalo's 1310-2 platform shoes became prominently associated with the Spice Girls. This pop-culture exposure increased recognition of the brand and its exaggerated platform aesthetic.
Outcome. The association helped make Buffalo one of the recognizable platform-footwear names of the period.
Brand decisions
- 2018Release of 2.0 versions of selected platform shoesGeneration change
A renewed interest in 1990s fashion created an opportunity to revisit Buffalo's historically significant platform designs.
What changed. Buffalo Boots released updated versions of selected iconic models, including the 1348-14 and various Tower styles.
Aftermath. The product updates extended the life of Buffalo's platform-shoe design language into the late 2010s and early 2020s.
Recent events
- 2018Buffalo revives selected 1990s platform designs
Buffalo Boots released updated versions of selected historic platform styles, including the 1348-14 and various Tower models, during the renewed popularity of 1990s fashion.
Product generationProduct launch - 1990Buffalo platform shoes become associated with the Spice Girls
Buffalo's 1310-2 platform model gained substantial visibility after being worn by the British girl group the Spice Girls, strengthening the brand's association with exaggerated platform footwear.
CampaignOther
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/buffalo · Editorial policy · How profiles are compiled