Buffalo JP NAS

Buffalo is the commercial brand of Buffalo Inc., a Japanese maker and seller of computer, networking, storage, and peripheral products. The company traces its history to 1975 and presents a broad offering for both individual consumers and business customers. Its Japanese website organizes products and services into consumer and business categories and also provides product guidance, downloads, repair support, and company and investor information. Networking is a major part of the portfolio. Buffalo sells consumer Wi-Fi routers under the AirStation name, along with wired networking products such as hubs, adapters, and switches. For business users, the company offers wireless access points under the AirStation Pro name, network equipment, management and monitoring software, and maintenance services. The company also describes AOSS, its push-button system for simplifying wireless connection and security setup, and notes that the approach helped inform the Wi-Fi Alliance's WPS easy-setup standard. Storage products include hard drives, SSDs, and NAS devices. The company uses LinkStation for consumer NAS products and TeraStation for business NAS products. Its range also includes USB flash drives, memory cards, memory modules, optical drives, displays and audio/video products, cables, input devices, and accessories. Beyond hardware, Buffalo provides data recovery services for storage media, including products made by other companies, and describes its aim as supporting customers through recovery, erasure, and disposal as well as product sales. Buffalo operates from Japan and serves consumer and business markets through its Japanese business and support channels. It is part of the Melco Holdings group. The official site identifies Buffalo Inc. as the company behind the brand and presents a history extending over 50 years. The company remains active in networking and storage hardware, alongside a wide range of adjacent computer peripherals and related support services.

Buffalo's corporate history begins in 1975. The official company history describes the business as having a 50-year history and provides a chronology, awards, and material about the company's product-making culture. The company is now known for a broad portfolio of consumer and business technology products rather than a single product category. Networking became one of its defining areas. Buffalo developed AOSS, a button-based system intended to make wireless connection and security configuration easier. The company says the push-button approach it promoted, drawing on AOSS technology, was adopted in the Wi-Fi Alliance's WPS easy-setup standard. Its current networking portfolio includes AirStation consumer Wi-Fi routers, AirStation Pro business access points, and wired LAN products such as hubs, adapters, and switches. Business offerings also extend to equipment management and monitoring software and maintenance services. The company built a parallel portfolio in storage. Its products include hard drives, SSDs, and network-attached storage devices. Buffalo distinguishes its consumer NAS line as LinkStation and its business NAS line as TeraStation. It also sells memory products, including USB flash drives, memory cards, and memory modules. The official business overview notes the company's participation in JEDEC beginning in 1996 and its contribution to memory-module standards work, including designs adopted in notebook memory modules. Buffalo later expanded beyond hardware sales into services connected to the products it makes. It entered the storage-media data recovery service business in May 2017. The company says this service handles media from Buffalo and other manufacturers and is intended to provide an integrated offering covering recovery, data erasure, and disposal. Its current Japanese site also lists repair, downloads, product information, and services for both consumers and business customers. Today, Buffalo Inc. is part of the Melco Holdings group and continues to operate the Buffalo brand in Japan across networking, storage, memory, and peripheral categories. Its company site maintains corporate, investor, support, and product information, while its company-history material frames the brand's past as an ongoing product-development and manufacturing tradition.

• 2017

  Entered the data recovery services business

• 1996

  Joined JEDEC

• 1975

  Company history begins

A Japanese technology hardware brand serving both consumer and business customers with networking, storage, memory, peripherals, and related support services.

• AirStation

  Consumer Wi-Fi router and wireless networking product brand.

• AirStation Pro

  Business wireless access point product brand.

• LinkStation

  Buffalo's consumer NAS product brand.

• TeraStation

  Buffalo's business NAS product brand.

• AOSS

  A button-based system developed to simplify wireless connection and security setup.

1. 1株式会社バッファロー | BUFFALO INC.buffalo.jp
2. 2社史 | バッファローbuffalo.jp
3. 3会社情報 | バッファローbuffalo.jp
4. 4事業紹介 | バッファローbuffalo.jp