Skip to content

Budgy Smuggler

Australian-made swimwear brand known for bold-print speedo-style briefs, started as a backyard joke in Australia.

Last updated September 15, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Budgy Smuggler is an Australian swimwear brand that began as a bit of a laugh in a backyard in Australia, when some mates wrote 'Budgy Smuggler' on the back of a speedo-style swimwear. The brand states that all Budgy Smugglers are 100% Australian Made in its factory in Sydney, and that it is family owned and run. After a decade in Manly, Australia, it launched a UK base in 2016 for faster shipping in Europe. Its product range includes men's and women's swimwear, custom logo swim briefs, and collaborations, with best-selling prints such as Box Jelly Fish, Chilli Willies and Rubber Ducks.

History

Budgy Smuggler started as a bit of a laugh in a backyard in Australia when some mates decided to write 'Budgy Smuggler' on the back of a speedo-style swimwear. The brand's own account says it realised the incorrect spelling of 'Budgy' (rather than 'Budgie') only after it was too late to change back again. After a decade in Manly, Australia, it launched a UK base in 2016 for faster shipping in Europe. All Budgy Smugglers are described as 100% Australian Made in the brand's factory in Sydney, and the company is family owned and run.

Products and positioning

Bold, fun, Australian-made swimwear with unique prints and a mission to 'Free the Thighs of the world'.

  • Classic Budgy Smuggler brief

    Classic brief fit, true to size, with exclusive Budgy Smuggler prints, chlorine-resistant fabric, adjustable draw string and SPF 50+.

  • Custom DIY Company Logo swim briefs

    Made-to-order custom swimwear taking around 3-4 weeks to make at the brand's factory before dispatch, designed via a 3D Budgy Designer.

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/budgy-smuggler · Editorial policy · How profiles are compiled