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Bud Light Seltzer

Hard seltzer brand by Budweiser

Last updated August 20, 2026

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Overview

Bud Light Seltzer is a hard seltzer brand launched by Budweiser in 2020, offering various fruit flavors with 5% ABV.

Products and positioning

Hard seltzer

Product categories. Hard seltzer

Recent events

  • Unconfirmed

    Bud Light Seltzer introduces Ugly Sweater holiday pack[1]

    Bud Light Seltzer introduced its Ugly Sweater Pack with four festive flavors: Sugar Plum, Cherry Cordial, Seltzer Nog, and Cranberry. The article describes it as the second year for the pack, with new flavors added.

Sources1 sources

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