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Bubbakoo's

Bubbakoo's Burritos is a fast-casual Mexican fusion restaurant chain founded in New Jersey in 2008, known for made-to-order burritos, bowls, tacos and quesadillas.

Last updated September 26, 2026

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Overview

Bubbakoo's Burritos is an American fast-casual restaurant brand specializing in Mexican fusion cuisine. Founded in New Jersey in 2008, the chain originated in Point Pleasant, New Jersey, and has grown into a multi-state franchise operation. Its menu centers on customizable, made-to-order items such as burritos, bowls, tacos, taco salads, quesadillas, nachos, fries and tots, and desserts, all marketed under the tagline "Built your way." The brand positions itself as a differentiated fast-casual option, combining fresh ingredients and bold flavors with a build-your-own format. As of the official website's current messaging, Bubbakoo's reports more than 140 locations across 15 states, with a separate "Our Story" page citing over 150 restaurants in 17 states. The company operates through a franchise model, offering partners support in marketing, operations, training, development technology, purchasing and culinary support. Its growth strategy emphasizes challenging industry conventions and setting franchise partners up for success. Bubbakoo's competes in the Mexican-inspired fast-casual segment, alongside larger national chains, but differentiates through its fusion approach and customizable menu. The brand remains privately held and does not disclose founders or ownership details in the supplied evidence. Its headquarters are tied to its New Jersey origins, and its expansion continues across the United States.

History

Bubbakoo's Burritos was founded in New Jersey in 2008, with its origins in Point Pleasant, New Jersey. The brand began as a fast-casual Mexican fusion restaurant and gradually expanded its footprint through franchising. By the time of the official website's current content, the chain reported more than 140 locations across 15 states, while a separate "Our Story" page cited over 150 restaurants in 17 states. The company has built its growth around a franchise model, providing partners with support in marketing, operations, training, development technology, purchasing and culinary support. Its menu has evolved to include a range of customizable items such as burritos, bowls, tacos, quesadillas, nachos, fries and desserts, all positioned under the "Built your way" concept. The brand continues to expand across the United States, maintaining its New Jersey roots.

  • 2008

    Founded in New Jersey, originating in Point Pleasant.

  • Grew to 140+ locations across 15 states (per homepage).

  • Reached over 150 restaurants in 17 states (per Our Story page).

Products and positioning

Fast-casual Mexican fusion with customizable, made-to-order items under the "Built your way" promise.

  • Burritos & Bowls

  • Quesadillas & Chiwawas

  • Tacos & Taco Salads

  • Nachos & Chips

  • Fries & Tots

  • Desserts

  • Meals and More

Sources3 sources

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