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Bruut Bier

Amsterdam craft brewery making unpolished, unfiltered specialty beer with a social mission.

Last updated September 26, 2026

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Overview

Bruut Bier is an Amsterdam-based craft brewery founded in 2014. The name 'Bruut' is a Dutch word meaning 'brutal' or 'rough', and the brand positions itself around the beauty of unpolished specialty beer: balanced, unfiltered and unpasteurised. Its beers are rooted in the Belgian brewing tradition but are described as contemporary, innovative and accessible. The brewery's tagline is 'Speciaal voor de mensheid' (Special for humanity), and it markets itself as making 'bier voor iedereen' (beer for everyone). The core range includes Eigenwijs Witbier (a witbier), Gajes Tripel (a tripel), Pink Pogo Grapefruit Ale (a grapefruit ale), Soelaas Blond (a blond ale), Wazig New England IPA (a New England IPA) and Skøll Bergamot Lagered Ale (a lagered ale with bergamot). These beers are sold through the brewery's own online shop and presumably through bars, restaurants and retailers in the Netherlands. Bruut Bier also has a social mission. It states that it does not believe in 'ikke ikke ikke' (me, me, me) and that part of its profits from beer sales is returned to projects that contribute to a liveable city. It brews for a colourful Amsterdam that offers enough space for free places. This social impact angle is a distinctive part of the brand's identity. The brewery is small and independent, with no known parent company or ownership by a larger group. It operates primarily in the Netherlands and has a strong local focus on Amsterdam. Its website serves as its main sales and information channel.

History

Bruut Bier was founded in 2014 in Amsterdam, Netherlands. The brewery emerged as part of the Dutch craft beer movement, which gained momentum in the 2010s with a growing number of small, independent breweries. Bruut Bier distinguishes itself through its focus on unpolished, unfiltered and unpasteurised beers that combine Belgian brewing traditions with contemporary flavours. From the start, the brewery has operated with a social mission. It donates part of its profits to projects that contribute to a liveable city, specifically aiming to support a colourful Amsterdam with space for free places. This commitment is central to the brand's identity and is communicated on its website. The brewery's core range has included beers such as Eigenwijs Witbier, Gajes Tripel, Pink Pogo Grapefruit Ale, Soelaas Blond, Wazig New England IPA and Skøll Bergamot Lagered Ale. These beers are sold through the brewery's online shop and likely through local bars and retailers. The brand has maintained an independent status, without being acquired by a larger brewing group. As of the 2020s, Bruut Bier continues to operate as a small craft brewery in Amsterdam, focusing on local sales and its social impact initiatives.

  • 2014

    Bruut Bier founded in Amsterdam, Netherlands.

Products and positioning

Unpolished, unfiltered, unpasteurised Amsterdam specialty beer with a social mission.

  • Eigenwijs Witbier

    A witbier (wheat beer).

  • Gajes Tripel

    A tripel.

  • Pink Pogo Grapefruit Ale

    A grapefruit ale.

  • Soelaas Blond

    A blond ale.

  • Wazig New England IPA

    A New England IPA.

  • Skøll Bergamot Lagered Ale

    A lagered ale with bergamot.

Sources2 sources

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