Bruin Biometrics

Bruin Biometrics is a medical technology company based in Los Angeles, California, focused on the prevention of pressure injuries (also known as pressure ulcers or bedsores). The company describes itself as the pioneer of biology-based pressure injury detection, built around a technology it calls Sub-Epidermal Moisture (SEM) scanning. SEM scanning measures persistent focal edema beneath the skin as an objective biomarker of developing tissue damage, allowing clinicians to intervene before damage becomes visible on the skin surface. According to the company, its technology detects developing pressure injuries a median of five days earlier than visual skin assessment. The company's flagship product is the Provizio SEM Scanner, which it describes as the only FDA-cleared SEM scanning device for detecting and measuring early pressure injury damage. Bruin Biometrics also offers the PIPPA digital platform, positioned as an essential pressure injury prevention platform that complements the scanner. Together these form what the company calls an SEM-based care pathway, which it markets to acute care hospitals, intensive care units, long-term care and skilled nursing facilities, palliative care, and other care settings. Bruin Biometrics positions itself not merely as a device vendor but as a partner in a paradigm shift in wound care and patient safety. Its stated mission is to eliminate preventable pressure injuries, which it frames as an unacceptable harm in modern healthcare. The company emphasizes evidence-based science, a deeply human focus on patients and providers, and a refusal to accept preventable harm. It reports that its technology has been used to scan more than one million patients and that it has contributed to roughly 50,000 pressure injuries prevented, with a reported 93% reduction in preventable pressure injuries in certain studies and a 7x return on investment for healthcare facilities. The company's technology has gained recognition in clinical practice guidelines. Bruin Biometrics reports that SEM scanning was elevated to a recommended pressure injury prevention technology in a leading global clinical practice guideline, and that the 2026 VA/DOD pressure injury guideline recommends SEM measurement to find damage days before it shows. The company is led by CEO Martin Burns, who has publicly advocated for objective early detection, including through a TEDxUCLA talk titled "What's Preventing Prevention?" Bruin Biometrics is a private company and operates globally, serving leading healthcare systems.

Bruin Biometrics is a medical technology company headquartered in Los Angeles, California. The company was founded to address the problem of pressure injuries, which are a significant source of patient harm and healthcare cost. According to the company's own account, when pressure injury expert panels lacked a definition for pressure injury prevention, Bruin Biometrics helped define it as keeping skin intact. The company pioneered the science of biology-based pressure injury detection, developing technology to see sub-clinical tissue damage days before it becomes visible. The core of this technology is Sub-Epidermal Moisture (SEM) scanning, which detects persistent focal edema as a clinically valid, objective biomarker for developing tissue damage across all skin tones. This work led to the development of the Provizio SEM Scanner, which the company describes as the only FDA-cleared SEM scanning device to detect and measure early pressure injury damage. The company also developed the PIPPA digital platform as an essential pressure injury prevention platform. What began as a scientific breakthrough evolved into a global prevention system used by leading healthcare systems. The company reports that its technology has been used to scan more than one million patients and has contributed to approximately 50,000 pressure injuries prevented. It cites a median five-day earlier detection of pressure injuries compared to visual skin assessment, a 93% reduction in preventable pressure injuries in certain studies, a 3x safer care pathway, and a 7x return on investment for facilities. Bruin Biometrics has worked to establish SEM scanning within clinical practice guidelines. In August 2026, the company announced that SEM scanning was elevated from emerging technology to recommended practice in the world's leading pressure injury Clinical Practice Guideline. In September 2026, the company announced that the VA/DOD 2026 pressure injury guideline recommends SEM measurement to find damage days before it shows. The company is led by CEO Martin Burns, who has publicly advocated for objective early detection, including through a TEDxUCLA talk in May 2026 titled 'What's Preventing Prevention?' Bruin Biometrics continues to operate as a private company serving healthcare systems globally.

• The Transforming Episode Accountability Model (TEAM) bundled payment model went live for 741 US hospitals, tying 30-day surgical episode costs including pressure injuries to reimbursement.

• CEO Martin Burns delivered the TEDxUCLA talk 'What's Preventing Prevention?'

• SEM scanning was elevated to recommended pressure injury prevention technology in the world's leading global clinical practice guideline.

• The VA/DOD 2026 pressure injury clinical practice guideline recommended SEM measurement to find damage days before it shows.

Pioneer and leader in biology-based, FDA-cleared early pressure injury detection, positioned as a paradigm shift in wound care and patient safety.

• Provizio SEM Scanner

  The only FDA-cleared SEM scanning device to detect and measure early pressure injury damage.

• PIPPA Digital Platform

  An essential pressure injury prevention digital platform that complements the SEM Scanner.

1. 1Bruin Biometrics | FDA-Cleared Pressure Injury Preventionbruinbiometrics.com
2. 2About Bruin Biometrics | Bruin Biometricsbruinbiometrics.com
3. 3News | Bruin Biometricsbruinbiometrics.com
4. 4Transforming Episode Accountability Model (TEAM) Explained | Bruin Biometricsbruinbiometrics.com
5. 5Bruin Biometrics (United States) - Wikidatawikidata.org