Brouwerij Hoop
A craft brewery and tasting room in Zaandijk, Netherlands, brewing beers with character since 2016.
Last updated September 26, 2026
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Overview
Brouwerij Hoop is a Dutch craft brewery based in the heart of Zaandijk, in the Zaan region of the Netherlands. According to its official website, the brewery creates beers with character, each with a unique story and a generous dose of passion, and operates alongside "HOOP doet Eten," a cozy tasting room and restaurant where guests can enjoy the beers with matching dishes in a warm Zaanse atmosphere. The brewery opened in 2016, and its tenth-anniversary celebration is highlighted on its website as an extra-special year with many plans and activities. The brewery sells its beers directly to consumers through an online webshop, offering trusted classics as well as surprising specials, all brewed with the same care and quality. Beyond online sales, Brouwerij Hoop welcomes visitors to its tasting room for beer tastings, a "High Beer," and guided brewery tours that tell the story behind every glass. Its product range includes beers such as Pale Nelis, described as a dry-hopped session blond with a malty, slightly fruity character and a German and American hop kick, as well as other beverages such as Seltzer Ice Tea Peach. The webshop also offers merchandise and beer boxes, and the site references "Hope Ireland Beers," indicating some presence or connection in the Irish market. Brouwerij Hoop positions itself at the intersection of craft beer, local history, and contemporary experience. Its branding carries the slogan "HOOP IS GOOD FOR LIFE, LIFE IS GOOD FOR DRINKING," and its product storytelling draws on Zaanse maritime history, as seen in the tale behind Pale Nelis. The brewery is a private, independent operation with no publicly disclosed parent company or ownership group. Its primary market is the Netherlands, with an online shop serving customers and a physical location in Zaandijk that combines brewing, retail, hospitality, and tourism.
History
Brouwerij Hoop is a brewery in the Netherlands that opened in 2016, according to Wikidata. It is located in the heart of Zaandijk, in the Zaan region, where craft beer, local history, and a contemporary experience converge. The brewery operates its own brewing facility and an adjacent tasting room and restaurant called "HOOP doet Eten," offering beers, matching dishes, and a warm Zaanse atmosphere. From its base in Zaandijk, Brouwerij Hoop has developed a range of beers with character, each with a unique story. Its product line includes Pale Nelis, a dry-hopped session blond with a malty, slightly fruity profile and a German and American hop kick, whose name and story reference a 1668 whaling incident near Spitsbergen involving Cornelis Gerritsz Jongekees. The brewery also offers other beverages such as Seltzer Ice Tea Peach, and sells merchandise and beer boxes through its online webshop. The brewery sells directly to consumers online and welcomes visitors to its tasting room for beer tastings, a High Beer, and guided brewery tours. Its website references "Hope Ireland Beers," suggesting a connection to the Irish market. The company celebrates its tenth anniversary, marking a decade of brewing since its 2016 opening. Brouwerij Hoop remains a private, independent operation with no publicly disclosed parent company.
- 2026
The brewery celebrates its 10-year anniversary with plans and activities.
- 2016
Brouwerij Hoop opened as a brewery in the Netherlands.
Products and positioning
Craft brewery combining beer, local Zaanse history, and a contemporary tasting-room experience.
Pale Nelis
Dry-hopped session blond with a malty, slightly fruity character and a German and American hop kick.
Seltzer Ice Tea Peach
A peach-flavored seltzer ice tea beverage sold by the brewery.
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