Brookstone

Brookstone says it was founded in 1965 as a direct marketer, beginning with its “Hard to Find Tools” catalog. The company describes its subsequent development as that of a multi-channel retailer and manufacturer of distinctive, innovative, quality products. Its current website presents Brookstone as a curator of products and gifts across a range of categories. The online assortment spans massage, personal care, sleep, wellness, home, home technology, outdoor, fitness, wine and bar, and pet essentials. The site highlights massage chairs, LED light-therapy devices, heated throws, and other wellness and home products. It also carries products by other named brands and sellers, such as Snowfox and LUVU Brands, alongside Brookstone-branded goods, and offers Brookstone gift cards redeemable on Brookstone.com. Brookstone’s current direct-to-consumer presence is its e-commerce site. The supplied company information describes its earlier development as multi-channel, but does not specify its present store footprint, ownership, headquarters, or geographic markets. The website’s “DO LIFE BETTER” tagline and category presentation position the brand around useful, distinctive products, gifting, comfort, and everyday wellness.

Brookstone states that it was founded in 1965 as a direct marketer. Its first business model centered on a catalog called “Hard to Find Tools,” suggesting an early focus on presenting specialty products directly to customers. The company says that over the following 50-plus years it grew into a multi-channel retailer and manufacturer of distinctive, innovative, quality products. The supplied company history does not identify the founder, give a location for the company’s beginnings, or provide dates for particular expansions or changes in ownership. It also does not detail how Brookstone’s retail channels changed over time. Those specifics therefore cannot be established from the available information. Brookstone’s current website represents its online retail activity and describes the business as curating products and gifts across a range of categories. Its assortment includes massage, personal care, sleep, wellness, home, home technology, outdoor, fitness, wine and bar, and pet products. Highlighted offerings include massage chairs and LED light-therapy devices, while individual listings include Brookstone-branded goods and products sold under other brands. The site also sells Brookstone gift cards that are redeemable on Brookstone.com. The available evidence shows the brand continuing to operate an e-commerce storefront, but does not establish its present ownership, headquarters, corporate structure, or markets served. Brookstone’s own “About” page uses the tagline “DO LIFE BETTER” and characterizes the company’s offer through product curation and a broad assortment for consumers of different ages.

• 1965

  Brookstone founded as a direct marketer

• Growth into a multi-channel retailer and manufacturer

A curator and seller of distinctive, innovative products and gifts, with an emphasis on comfort, wellness, home, and everyday usefulness.

• Massage chairs

  Brookstone’s website highlights massage chairs, including high-tech models.

• LED light-therapy devices

  The website promotes LED devices for at-home self-care.

• Brookstone Gift Card

  Gift cards are delivered by email and redeemable on Brookstone.com.

• Brookstone Cozy Heated Plush Throw

  A Brookstone-branded heated throw listed on the website.

1. 1Massage, Personal Care & Home Essentials – Brookstonebrookstone.com
2. 2About Brookstonebrookstone.com
3. 3Brookstone Gift Cardbrookstone.com
4. 4Jaxx Zipline Convertible Sleeper Loveseat & Ottomans – Brookstonebrookstone.com