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Brooklyn Bedding

A family-owned mattress company that designs and manufactures mattresses in Arizona, known for its bed-in-a-box concept.

Last updated September 1, 2026

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Overview

Brooklyn Bedding is a mattress brand founded in 1995 by brothers John and Rob Merwin. The company started as liquidators and eventually began designing their own mattresses. They are known for pioneering the bed-in-a-box concept in 2008. The brand is named after John's daughter, Brooklyn. They operate a factory in Arizona and sell directly to consumers online.

History

Brooklyn Bedding was founded in 1995 by brothers John and Rob Merwin. They began as liquidators and then started deconstructing mattresses and visiting factories to learn how to design better mattresses. They opened retail shops in the Phoenix valley and later moved to online sales. In 2008, John Merwin launched the bed-in-a-box concept after purchasing a machine from Italy. The company was renamed after John's daughter, Brooklyn.

Products and positioning

  • Aurora Luxe Cooling

    A cooling mattress with zoned support.

  • Signature Hybrid

    A hybrid mattress with factory direct pricing.

  • CopperFlex

    A value mattress engineered with copper infusion.

  • BB Kids

    A kids mattress designed with kids in mind, GREENGUARD Gold certified.

Recent events

  • Brooklyn Bedding updates DreamFoam Bedding portfolio[5]

    Reported:

    Brooklyn Bedding made a major update to its DreamFoamBedding.com ecommerce site, offering a curated portfolio of four mattresses with new material options and customization choices.

Sources5 sources

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