Bronco Wine Company

Corporate brand

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Major American wine producer known for value wines.

Last updated August 25, 2026

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Overview

Bronco Wine Company is an American wine company founded by Fred Franzia in 1973, headquartered in Ceres, California. It is known for producing value wines and owns several brands, including Charles Shaw.

Products and positioning

Sources1 sources

1Wente Family Vineyards Announces Strategic National Partnership with Bronco Wine Company - Wine Industry Advisornews.google.com

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