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Broma 16

Russian music services company specializing in rights administration and licensing, representing over 1 million music works and recordings.

Last updated September 26, 2026

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Overview

Broma 16 is a Russian music services company that specializes in music rights administration and licensing. According to its official website, the company operates at the intersection of music and technology, providing direct licensing of musical compositions and recordings to digital service providers, production studios, brands, music supervisors, theaters, labels, and background music services. Its clientele includes major digital platforms such as Apple Music, YouTube, Spotify, Meta, Deezer, and TikTok, for which it licenses repertoire on behalf of collective management organizations (CMOs) and music publishers. The company represents a repertoire of over 1 million music works and recordings and distributes royalties to more than 1,000 rightsholders worldwide. Its team brings over 25 years of experience in rights management and licensing. Broma 16 emphasizes precision in music usage tracking and transparency in royalty distribution, offering a customized approach to its clients. Broma 16's services encompass direct-to-DSP licensing, YouTube publishing royalty collection, global royalty collection, setlist submission for live performance royalties, song registration with performance rights organizations (PROs), and detailed royalty reporting. Additionally, the company offers synch licensing services, pitching songs to TV and movie production companies, game producers, and advertising agencies through its in-house synch experts and relationships with music supervisors. While often described as a Russian record label, Broma 16's primary activities as detailed on its website focus on rights administration and licensing rather than traditional record label functions. The company operates globally, leveraging direct agreements with digital service providers around the world to streamline royalty collection and reduce service charges. It maintains a bilingual website in Russian and English, reflecting its international operations.

History

Broma 16 is a Russian music services company that has established itself as a specialist in music rights administration and licensing. While its exact founding date is not publicly documented in the available sources, the company has built a significant presence in the music rights sector, representing over 1 million music works and recordings and distributing royalties to more than 1,000 rightsholders worldwide. Its team brings over 25 years of collective experience in rights management and licensing. The company operates at the intersection of music and technology, as stated on its official website. It has developed advanced rights management tools and direct licensing agreements with major digital service providers, including Apple Music, YouTube, Spotify, Meta, Deezer, and TikTok. These agreements allow Broma 16 to license repertoire on behalf of collective management organizations (CMOs) and music publishers, ensuring precise tracking of music usage and transparent royalty distribution. Broma 16 offers a comprehensive suite of services tailored to different segments of the music industry. For digital service providers, it provides direct licenses to play its repertoire. For production studios and brands, it offers licensing for film, game, and advertising productions. Music supervisors can access its synch licensing services, where in-house experts pitch songs to leading TV and movie production companies, game producers, and ad agencies. Theaters and labels can obtain licenses for public performance and physical releases, respectively. Background music services can license a wide variety of music to suit any environment. In the area of rights management, Broma 16 administers repertoire efficiently, offering direct-to-DSP licensing, YouTube publishing royalty collection, global royalty collection, setlist submission for live performance royalties, song registration with performance rights organizations (PROs), and detailed royalty reporting. The company emphasizes fair terms and pricing, allowing rightsholders to retain 100% of their copyrights. Broma 16's synch services leverage strong relationships with music supervisors and agents. Its in-house synch experts work with directors' ideas to place songs in soundtracks, and distribute synch lists to get songs noticed by music supervisors, linking them to producers' creative visions or individual occasions. While Wikidata describes Broma 16 as a Russian record label, the company's own website focuses on its role as a music services company specializing in rights administration and licensing. This suggests that Broma 16 may have evolved from or alongside a record label operation, but its current primary activities are in rights management and licensing. The company operates globally, with direct agreements with digital service providers around the world, and maintains a bilingual website in Russian and English.

Products and positioning

Experts in music rights administration and licensing, combining music passion with innovative technology to maximize earnings for rightsholders and provide transparent royalty distribution.

  • Direct-to-DSP licensing

    Licensing music directly to major and domestic digital service providers, with precise usage recognition for swift royalty collection and payment.

  • YouTube publishing royalty collection

    Identifying and claiming royalties for songs made available on YouTube as clips, covers, live performances, or background music.

  • Global royalty collection

    Streamlining royalty collection through direct agreements with digital service providers around the globe, speeding up payments and reducing service charges.

  • Setlist submission

    Collecting royalties from live performances of songs worldwide based on submitted setlists.

  • Song registration for PROs

    Ensuring songs are submitted accurately and on time to performance rights organizations for quick and full royalty payment.

  • Royalty reporting

    Providing granular reports on every song and every use of repertoire for a complete and transparent picture of income sources.

  • Synch licensing

    Pitching songs to leading TV and movie production companies, game producers, and ad agencies through in-house synch experts and music supervision.

Sources5 sources

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