Broker's Gin

Broker's Gin is an English London dry gin brand created by brothers Martin and Andy Dawson in the late 1990s. The brand was developed around a deliberately recognizable image of Englishness: its name refers to a City of London stockbroker, while each bottle is topped with a miniature plastic bowler hat. The visual identity links the product to traditional British business and gentlemanly dress rather than presenting it as a modern lifestyle or luxury fashion brand. The gin is contract-distilled at Langley Distillery near Birmingham, England, using a traditional copper pot still. Its production begins with a quadruple-distilled wheat-based grain spirit. Ten botanicals are used, including juniper, orange peel, lemon peel, nutmeg and cassia bark. The botanicals are steeped in the spirit for approximately 24 hours before the liquid undergoes a fifth and final distillation. This process is intended to create a classic London dry gin profile with juniper at its core and supporting citrus and spice notes. Broker's Gin is sold in two principal strengths: 40% alcohol by volume, equivalent to 80 proof, and 47% alcohol by volume, equivalent to 94 proof. Reported bottle formats include 1.75-litre, 1-litre, 750-millilitre, 700-millilitre and 50-millilitre sizes, giving the brand a range that spans large-format service bottles, standard retail formats and miniature bottles. The brand is positioned as a traditional, cocktail-oriented gin rather than as a flavored or heavily experimental spirit. Its stated use cases include classic gin cocktails and martini-style serves. The brand entered the United States in 2001 through a partnership with Hood River Distillers, Inc. It has also been distributed in more than 40 additional countries, giving it an international footprint despite its strongly English visual and historical positioning. Recognition cited for the brand includes a Super Premium Masters Award at the 2011 London Gin Masters, as well as awards at the 2012 Ultimate Cocktail Challenge for its Extra Dry Martini and Aviation applications. In the same year, the Chicago Beverage Testing Institute awarded it a gold medal and a 92-point rating, describing it as exceptional and designating it a Best Buy. Proof66.com has also listed Broker's among its top 20 gins. Current corporate ownership, headquarters, official website and executive structure are not identified in the supplied reference material.

Broker's Gin was created by brothers Martin and Andy Dawson in the late 1990s. The founders selected a brand concept intended to communicate a specifically English identity. In 1998, they adopted the image of a bowler-hatted gentleman modeled on a stockbroker associated with the City of London. That concept informed both the name Broker's and the physical presentation of the bottle, which is topped by a miniature plastic bowler hat. The brand's liquid is produced at Langley Distillery near Birmingham, England, rather than being made in a separately identified Broker's-owned distillery. The production method is based on a traditional copper pot still. A quadruple-distilled wheat grain spirit is used as the base. Ten botanicals are incorporated into the recipe; the reference material specifically identifies juniper, orange peel, lemon peel, nutmeg and cassia bark. These botanicals are steeped in the spirit for about 24 hours, after which the liquid is distilled for a fifth and final time. Broker's was introduced to the United States in 2001 through a partnership with Hood River Distillers, Inc. The brand subsequently developed distribution in the United States and more than 40 other countries. Its international expansion retained the English visual code rather than replacing it with a locally adapted identity. The brand has been offered in 40% and 47% alcohol-by-volume versions. Reported package sizes range from 50 millilitres to 1.75 litres, including 700-millilitre, 750-millilitre and 1-litre formats. This range supports both individual sampling and larger-scale bar or hospitality use. Broker's has generally been presented as a conventional London dry gin suited to established cocktail recipes, including martinis and the Aviation. Its documented competition and quality recognition includes a Super Premium Masters Award at the 2011 London Gin Masters. In 2012, the Ultimate Cocktail Challenge awarded Chairman's Trophies to Broker's in the Extra Dry Martini and Aviation categories. The Chicago Beverage Testing Institute gave the gin a gold medal and a 92-point score, describing it as exceptional and naming it a Best Buy. Proof66.com also placed it among its top 20 gins. The available material does not establish the brand's current legal owner, corporate parent, headquarters, official website or current leadership beyond its identified founders.

• 2012

  Cocktail and tasting awards

  [1]Broker's Ginen.wikipedia.org

  The brand received Chairman's Trophies in the Extra Dry Martini and Aviation categories at the Ultimate Cocktail Challenge and earned a gold medal with a 92-point rating from the Chicago Beverage Testing Institute.

• 2011

  London Gin Masters recognition

  [1]Broker's Ginen.wikipedia.org

  Broker's Gin received a Masters Award in the Super Premium category at the London Gin Masters.

• 2001

  United States market introduction

  [1]Broker's Ginen.wikipedia.org

  Broker's Gin entered the United States through a partnership with Hood River Distillers, Inc.

• 1998

  Broker's Gin brand created

  [1]Broker's Ginen.wikipedia.org

  Brothers Martin and Andy Dawson created the brand and established its City of London stockbroker and bowler-hat identity.

Traditional English London dry gin with a recognizable bowler-hat identity, a classic botanical profile and a strong cocktail orientation.

• London dry gin

  Broker's London Dry Gin 40%

  The standard-strength expression is bottled at 40% alcohol by volume, or 80 proof. It uses the brand's wheat-based, quadruple-distilled grain spirit and ten-botanical recipe, including juniper, citrus peels, nutmeg and cassia bark. It is presented as a traditional gin for general retail and cocktail use.

• London dry gin

  Broker's London Dry Gin 47%

  The higher-strength version is bottled at 47% alcohol by volume, or 94 proof. It retains the same general production approach and botanical profile while providing a stronger spirit base for cocktails and consumers seeking a higher-proof London dry gin.

1. 1Broker's Ginen.wikipedia.org