Broadway on the Mall

Broadway on the Mall was a four-storey shopping centre in the Brisbane central business district, positioned between Queen Street Mall and Adelaide Street. It formed part of Brisbane's central retail environment and served shoppers seeking fashion, general retail, food, and other shopping-centre services. The centre was developed in the late 1980s by Mace Developments and Jennings Industries. Its later corporate history was affected by the collapse of AVJennings and subsequent ownership changes. Industry Superannuation Property Trust became the owner in 2011, according to the referenced account. By that time, the property was considered in need of a substantial refresh and repositioning. In 2011, the centre used a social-media-oriented promotional initiative to search for a fashion blogger who could represent Broadway on the Mall online. This reflected the growing importance of fashion content and digital engagement in shopping-centre marketing. The initiative is one of the few specifically documented campaigns associated with the centre. Broadway on the Mall closed on 31 August 2013 so that a major redevelopment could begin. The planned replacement was expected to reopen in mid-to-late 2014 under the name 170 Queen Street. Construction delays and periods of torrential rain postponed the redevelopment. A serious construction-site fire on 20 January 2015 caused further damage, destroying part of the existing structure and an air-conditioning system in the area where the fire was reported to have begun. Images of the blaze circulated widely on social media, adding public attention to the already delayed project. The original Broadway on the Mall identity did not continue as an operating shopping-centre brand. The redeveloped property became a three-storey mixed-use retail building and was associated with prominent international fashion retailers, including Uniqlo and H&M. Accordingly, Broadway on the Mall is best understood as a defunct or superseded Brisbane shopping-centre brand rather than an active national retail chain.

Broadway on the Mall was established as a four-storey shopping mall in Brisbane's central business district, occupying a site between the Queen Street Mall and Adelaide Street. The centre was developed in the late 1980s by Mace Developments and Jennings Industries. Its location placed it within one of Brisbane's principal retail areas, alongside the city's major pedestrian shopping precinct. The property's subsequent history was shaped by changes in the corporate structure surrounding its developers. The collapse of AVJennings was followed by a series of acquisitions and ownership changes. Industry Superannuation Property Trust owned the centre from 2011, according to the referenced Wikipedia account. During this period, the centre sought to maintain consumer relevance while facing the challenge of an ageing retail environment. A documented promotional activity took place in 2011, when Broadway on the Mall searched for a fashion blogger to act as its social-media representative. The effort connected the shopping centre with fashion commentary and online audience engagement, a marketing approach increasingly used by retail properties at the time. The centre closed permanently as a shopping mall on 31 August 2013. The closure was intended to allow a major redevelopment of the tired retail space. The proposed successor was to reopen as 170 Queen Street in mid-to-late 2014. That timetable was not achieved because of construction delays and torrential rain. On 20 January 2015, a large fire broke out at the construction site. The blaze destroyed a portion of the existing building and an air-conditioning system in the area where the fire was reported to have started. The incident generated considerable social-media circulation of photographs and further delayed completion. The former mall site was subsequently partially demolished and converted into a three-storey mixed-use retail property. The completed or operating redeveloped building was associated with prominent fashion retailers such as Uniqlo and H&M. The Broadway on the Mall name therefore belongs to the earlier shopping-centre configuration and is no longer the active identity of the property.

• 2015

  Construction-site fire

  [1]Broadway on the Mallen.wikipedia.org

  A fire on 20 January damaged part of the existing building and an air-conditioning system, creating another setback for the redevelopment.

• 2013

  Closure for redevelopment

  [1]Broadway on the Mallen.wikipedia.org

  Broadway on the Mall closed on 31 August to make way for redevelopment of the retail property.

• 2011

  Industry Superannuation Property Trust ownership

  [1]Broadway on the Mallen.wikipedia.org

  Industry Superannuation Property Trust became the owner after the property's earlier corporate and acquisition history.

• 2011

  Fashion blogger search

  [1]Broadway on the Mallen.wikipedia.org

  The centre sought a fashion blogger to represent it on social media.

• 1980

  Late-1980s development

  [1]Broadway on the Mallen.wikipedia.org

  Mace Developments and Jennings Industries developed the four-storey Broadway on the Mall shopping centre in Brisbane.

A centrally located Brisbane shopping centre serving fashion, general retail, and everyday urban shopping needs, later repositioned through redevelopment.

• Shopping centre

  Broadway on the Mall shopping centre

  The original offering was a four-storey urban shopping mall in Brisbane's central business district. It accommodated fashion and general retail businesses, food and beverage uses, and associated shopping-centre services. Its position between Queen Street Mall and Adelaide Street made it part of the city's central pedestrian and retail network.

• Mixed-use retail property

  Redeveloped 170 Queen Street property

  The redevelopment replaced the former mall configuration with a three-storey mixed-use retail building. The later property was associated with international fashion retailers including Uniqlo and H&M, although it operated under a successor identity rather than as Broadway on the Mall.

• 2011Fashion blogger social-media search

  Brisbane · Australia

  Broadway on the Mall conducted a search for a fashion blogger to represent the centre on social media, linking its retail identity with fashion content and digital community engagement.

  Source

• 2015

  Respond to construction-site fireOther

  Background

  A large fire broke out during the redevelopment on 20 January 2015.

  Action taken

  The redevelopment had to proceed after a portion of the existing building and an air-conditioning system were destroyed or damaged.

  Aftermath

  The fire further postponed the redevelopment and attracted public attention after photographs circulated on social media.

  Source

• 2013

  Close the centre for comprehensive redevelopmentStrategy

  Background

  The existing retail space was regarded as tired and required substantial refurbishment or replacement.

  Action taken

  The centre closed on 31 August 2013, with plans to redevelop the property and reopen it under the proposed name 170 Queen Street.

  Aftermath

  The expected reopening in mid-to-late 2014 was delayed by construction problems and torrential rain. A subsequent fire in January 2015 caused further damage and delay.

  Source

1. 1Broadway on the Mallen.wikipedia.org