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BRmedia

BRmedia markets advertising airtime for the radio programs of Bayerischer Rundfunk.

Last updated September 16, 2026

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Overview

BRmedia markets advertising airtime for the radio programs of Bayerischer Rundfunk (BR). Its official site presents radio advertising, program sponsoring and event sponsoring offerings, and emphasizes brand safety in the journalistically responsible programming environment of BR, which it says reaches six million listeners daily. It also offers Green GRP sustainable advertising and downloadable publications on radio advertising topics.

History

BRmedia markets the advertising airtime of the radio programs of Bayerischer Rundfunk. Its official site states that it reaches six million listeners daily and offers radio advertising, program sponsoring and event sponsoring. It promotes brand safety, describing BR programs as standing for journalistic quality, credibility and social responsibility, and offering advertising in clearly defined, journalistically responsible programming environments. It also offers Green GRP sustainable advertising and downloadable publications on radio advertising topics. A news item on the site notes that BRmedia updated its general terms and conditions for audio advertising as of 2 August 2026, applying to all new bookings from that date, with no change for advertising materials without AI use or for already confirmed orders.

Products and positioning

Advertising in the journalistically responsible, brand-safe programming environment of Bayerischer Rundfunk.

  • Radio advertising

    Advertising airtime on the radio programs of Bayerischer Rundfunk.

  • Program sponsoring

    Sponsoring of programs, described as an instrument for increasing brand awareness.

  • Event sponsoring

    Event sponsoring with prominent brand positioning.

  • Green GRP

    Sustainable advertising offering.

Sources2 sources

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