Brio
Brio is a Slovenian television channel focused primarily on reality programming and series for female viewers.
Last updated August 25, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Brio is a Slovenian television channel operated within the Pro Plus broadcasting portfolio. The channel was launched in September 2010 under the name Pop Brio, replacing TV Pika, a former Slovenian television channel. Its programming concept was oriented toward female viewers, with a schedule built around reality television, international series, and nationally produced series and shows. The channel later became part of Pop Non Stop, a Slovenian subscription television package introduced in September 2011. Pop Non Stop was presented as the first Slovenian subscription package to offer a group of six dedicated channels. Pop Brio was one of those six services, placing the channel within a broader pay-television strategy rather than treating it solely as a conventional free-to-air outlet. The subscription package was discontinued in 2013. At that point, three of the package's channels were also discontinued, while the surviving services, including Pop Brio, were made available free to viewers. This change altered Brio's distribution model and allowed it to continue as part of the wider Slovenian television offering without the original Pop Non Stop subscription structure. In 2014, the channel was rebranded from Pop Brio to Brio. The shorter name separated the channel from the discontinued subscription-package identity while preserving its association with the Pro Plus television family. Brio's positioning remained centered on entertainment programming, particularly reality formats and series with an appeal to women. Brio belongs to the same broader Slovenian television environment as other Pro Plus brands such as POP TV and Kanal A. Available reference material identifies its principal market as Slovenia and does not establish an independent corporate structure, public listing, separate ownership, or international operating footprint for the channel. The available material also does not document a distinct founding individual, current executive team, or detailed present-day schedule. Accordingly, Brio is best described as a Slovenian television-channel brand whose principal documented milestones are its 2010 launch as Pop Brio, its inclusion in Pop Non Stop, the 2013 transition to free viewing after that package ended, and its 2014 renaming to Brio.
History
Brio originated in Slovenia in September 2010, when Pro Plus introduced a channel called Pop Brio. The new service replaced TV Pika and was designed as an entertainment outlet with a particular emphasis on female viewers. Its documented programming categories included reality television, international series, and nationally created series and shows. The launch placed Pop Brio within Pro Plus's expanding portfolio of Slovenian television brands. A significant stage in the channel's development came in September 2011, when Pop Brio became one of six channels in Pop Non Stop. The package was launched as the first Slovenian subscription television package and represented an attempt to organize several specialized channels under a paid-distribution model. Pop Brio therefore operated initially not only as an individual channel brand but also as a component of a larger subscription proposition. The Pop Non Stop model did not continue indefinitely. In 2013, the package was discontinued, and three of the channels connected with it were also discontinued. Pop Brio was among the surviving services. Rather than ending with the package, it was converted to free viewing along with the other surviving channels. This was a major distribution change: the channel moved from the original subscription context into a more broadly accessible television offering. In 2014, Pop Brio was renamed Brio. The rebranding removed the direct reference to the Pop Non Stop package while retaining the channel's established entertainment identity. Brio continued to be associated with programming aimed mainly at women, including reality formats and series from international and national sources. The available reference material does not provide a detailed account of later programming changes, ratings, financial performance, management appointments, or ownership transactions specific to the Brio brand. It identifies Brio as part of the Pro Plus television environment, alongside Slovenian brands such as POP TV and Kanal A. On the documented record, Brio's history is chiefly defined by its replacement of TV Pika, its temporary role in the Pop Non Stop subscription package, its post-2013 free-to-view distribution, and its 2014 name change.
- 2014
Rebrand to Brio
[1]Pop Brio adopts the Brio name after the end of the Pop Non Stop subscription-package structure.
- 2013
Subscription package ends
[1]Pop Non Stop is discontinued. Pop Brio survives and becomes free to view, together with the other surviving channels from the package.
- 2011
Pop Brio becomes part of Pop Non Stop
[1]The channel joins the six-channel Pop Non Stop subscription package when the Slovenian service launches in September.
- 2010
Pop Brio launches in Slovenia
[1]Pro Plus launches Pop Brio in September 2010 as a replacement for TV Pika, with a programming profile directed primarily at female viewers.
Products and positioning
A Slovenian entertainment television channel with a female-oriented programming profile, emphasizing reality television, international series, and locally produced shows.
Television channel · 2010
Brio
Brio is a Slovenian entertainment television channel formerly known as Pop Brio. It targets female viewers and is associated with reality television, international series, and nationally produced series and shows. The channel was introduced in 2010 as a replacement for TV Pika, later participated in the Pop Non Stop subscription package, and became free to view after that package was discontinued in 2013. It adopted the Brio name in 2014.
Brand decisions
2014
Rebranding from Pop Brio to BrioOtherBackground
The channel's earlier name was closely connected to the Pop Brio identity and the Pop Non Stop package in which it had participated.
Action taken
The channel changed its name to Brio.
Aftermath
The shorter name became the channel's documented brand identity while its female-oriented entertainment positioning remained.
2013
Shift from subscription-package distribution to free viewingStrategyBackground
Pop Brio had been one of the channels in the Pop Non Stop subscription package launched in 2011. The package was discontinued in 2013.
Action taken
The surviving channels, including Pop Brio, were made available free to viewers rather than continuing under the discontinued package.
Aftermath
The change allowed Pop Brio to continue operating outside the original Pop Non Stop subscription structure. Three other channels from the package were discontinued.
Recent events
- 2014
Pop Brio is renamed Brio[1]
Product generation
The channel adopted the shorter Brio name, completing its transition away from the Pop Brio branding associated with the former Pop Non Stop package.
- 2013
Pop Non Stop package is discontinued and surviving channels become free to view[1]
Pricing
The Pop Non Stop subscription package was discontinued. Three of its channels also ended, while Pop Brio and the other surviving services became available without the former subscription requirement.
- 2011
Pop Brio joins the Pop Non Stop subscription package[1]
Product launch
Pop Brio became one of six channels included in Pop Non Stop, a Slovenian subscription television package launched in September 2011.
- 2010
Pop Brio launches as a replacement for TV Pika[1]
Product launch
Pro Plus launched Pop Brio in Slovenia in September 2010, replacing the former TV Pika channel and introducing a programming profile aimed at female viewers.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/brio-tv-channel · Editorial policy · How profiles are compiled