Brightway
Brightway is a U.S. technology-enabled insurance franchise network that connects customers with independent agents and insurance options from represented carriers.
Last updated September 25, 2026
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Overview
Brightway Insurance is an insurance agency brand and technology-enabled franchise network headquartered in Jacksonville, Florida. Its official About page says the company was founded in 2003 by brothers David and Michael Miller. The same page says the company began franchising in 2008. Its history section separately lists 2008 as the year the Miller brothers established Brightway Insurance in Jacksonville; the supplied material does not explain this difference in dates. Brightway presents its model as a way to connect customers with independent, local agents rather than sell a single insurer’s policies directly. The company says agents consult with customers, tailor quotes to their needs, and select from insurance companies Brightway represents. Its homepage emphasizes customer choice, customized policies, and local agent support. The supplied evidence does not identify specific insurance lines or carrier names. Brightway also recruits people interested in becoming agency owners, and its franchise network is a central part of its business. The About page reports more than 350 agency locations, over $1.7 billion in annual written premium, and more than 600,000 policies in force. These are company-reported figures; the supplied page excerpt does not specify when they were measured. Brightway describes its founding philosophy as people helping people and says it aims to create mutually beneficial outcomes for agents, clients, and carriers.
History
Brightway Insurance was founded in 2003 by brothers David and Michael Miller, according to the company’s About page. The company says the founders wanted to empower independent agents and create opportunities for entrepreneurs while offering value to consumers. It describes its founding philosophy as “people helping people,” with an emphasis on outcomes that benefit agents, clients, and insurance carriers. The company’s official account contains two references to 2008: the About page says Brightway began franchising that year, while its history list says the Miller brothers established Brightway Insurance in Jacksonville, Florida, in 2008. The source does not clarify how this milestone relates to its stated 2003 founding date. The page lists subsequent growth milestones: Brightway says it sold its 100,000th policy in 2011 and opened its 100th franchise location in 2012. It also reports that Entrepreneur magazine named it the number-one insurance franchise in 2013 and that Forbes named it the number-one franchise to buy in America in 2015. These are reported as company history milestones in the supplied official page excerpt. Brightway’s official history says annualized written premium reached $500 million in 2018 and that Entrepreneur named it the number-one franchise for a second time in 2019. The excerpt begins a 2020 milestone about the 200th franchise location but cuts off before completing it, so no further detail is stated here. Brightway’s current homepage describes a customer process built around consultation, curated choices, and confidence. Customers can be connected to a local independent agent, who can prepare a tailored quote and select from companies Brightway represents. The site also invites visitors to become agency owners. The About page characterizes Brightway as a technology-enabled insurance franchise network and reports more than 350 agency locations, over $1.7 billion in annual written premium, and more than 600,000 policies in force. The supplied evidence does not date those figures or name specific insurance lines, represented carriers, current executives beyond the co-founders, or a parent company.
- 2020
The supplied history excerpt begins a milestone about Brightway's 200th franchise location but is truncated.
- 2019
Brightway says Entrepreneur named it the number-one franchise for a second time.
- 2018
Brightway says annualized written premium reached $500 million.
- 2015
Brightway says Forbes named it the number-one franchise to buy in America.
- 2013
Brightway says Entrepreneur named it the number-one insurance franchise.
- 2012
Brightway says its 100th franchise location opened.
- 2011
Brightway says its 100,000th policy was sold.
- 2008
Brightway says it began franchising; its history list also identifies this year as the establishment of Brightway Insurance in Jacksonville.
- 2003
Brightway says it was founded by brothers David and Michael Miller.
Products and positioning
Brightway positions itself as a technology-enabled independent-agent network offering customers personalized choices from multiple represented insurance companies, with local agent support.
Insurance policies from represented companies
Brightway connects customers with independent agents who select tailored policy options from insurance companies the network represents.
Insurance franchise opportunities
Brightway invites prospective agency owners to join its franchise network.
Recent events
Brightway Insurance reaches 200-store milestone[4]
Reported:
Brightway Insurance celebrated the opening of its 200th store at its annual franchisee conference in Orlando.
Brightway Insurance appoints Michael Miller as president and CEO[5]
Reported:
Brightway Insurance announced that co-founder Michael Miller would take over from Talman Howard as chief executive and serve as president and CEO.
Sources5 sources
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