Bridgestone Retail Operations

Bridgestone Retail Operations, LLC (BSRO) is the retail branch of Bridgestone Americas. According to its official website, BSRO operates the world's largest chain of company-owned auto care and tire stores, with four retail brands and 2,200 stores nationwide. The company is headquartered in Nashville, Tennessee, and employs nearly 22,000 teammates. Its retail store brands include Firestone Complete Auto Care, Tires Plus, Wheel Works, and Firestone Complete Fleet Care.

BSRO states that keeping cars running newer and on the road longer has been its business since 1926. The company is part of Bridgestone Americas and is headquartered in Nashville, Tennessee. Its retail store brands include Firestone Complete Auto Care, described as the workhorse of BSRO's portfolio with over 1,700+ stores nationwide; Tires Plus, with the tagline "The Plus is in Everything We Do"; Wheel Works, a smaller chain serving west coast customers; and Firestone Complete Fleet Care, which specializes in auto care for companies with a fleet of vehicles.

Big company, small company feel; operating the world's largest chain of company-owned auto care and tire stores.

• Firestone Complete Auto Care

  Described as the workhorse of BSRO's portfolio with over 1,700+ stores nationwide, synonymous with quality, pride and expertise in tires and auto care.

• Tires Plus

  Tagline "The Plus is in Everything We Do"; serves millions of customers every year, with yellow and red branding strong in the southeast and western regions of the United States.

• Wheel Works

  A small but mighty chain providing top-notch auto care for BSRO's west coast customers, with extreme popularity in California.

• Firestone Complete Fleet Care

  Brings Firestone quality with a specialization in auto care for companies with a fleet of vehicles, streamlining maintenance, repair and tire processes for businesses.

1. 1Bridgestone Retail Operations, LLCbsro.com
2. 2Bridgestone Retail Operations, LLCwikidata.org