Brico OK

Brico OK is described on its official site as the Italian reference group in the proximity bricolage and do-it-yourself sector. The brand was created in 1995 by the union of independent entrepreneurs aiming to build a network that could obtain better supply conditions and therefore better customer prices while maintaining quality. The system grew from 9 stores at its origins to more than 115 points of sale nationally by 2025, still increasing, supported by promotional and communication policies and a business model encouraging partnership and franchising. The Brico OK brand is present in many Italian cities and towns, serving both professionals seeking technical materials and DIY enthusiasts or ordinary citizens looking for a nearby, well-stocked store. Its partnership formula allows all network points of sale to buy at the same economic and service conditions and to benefit from the group's communication power.

Brico OK was created in 1995 from the union of independent entrepreneurs who aimed to build a network capable of obtaining better supply conditions and therefore better customer prices while maintaining quality. The system grew rapidly: from 9 stores at its origins it reached more than 115 points of sale nationally by 2025, still increasing. This development was achieved through particular attention to promotional and communication policies and through a business model that encourages partnership and franchising. The Brico OK brand is present in many Italian cities and towns, aiming to respond optimally and capillarily both to professionals seeking technical materials and to DIY enthusiasts or ordinary citizens looking for a nearby, well-stocked and up-to-date store. The partnership formula allows all network points of sale to purchase at the same economic and service conditions and to benefit from the group's communication power.

Italian reference group in proximity bricolage and do-it-yourself retail

1. 1Brico OKbricook.it
2. 2Chi siamo | Brico OKbricook.it
3. 3Brico OKwikidata.org