Breeze Song Gao

Breeze Song Gao is a shopping mall in Taipei's Xinyi District, Taiwan, operated under the Breeze Group. It opened on 24 October 2014 and occupies a site within walking distance of Taipei City Hall metro station, placing it in one of the capital's major commercial and visitor-oriented districts. The mall is located in the same building as Humble House Taipei and forms part of the dense retail, hospitality, office, and entertainment environment around Xinyi District. The property has approximately 12,540 square metres of total floor area, or about 135,000 square feet. Its commercial configuration extends from four floors above ground to two basement floors. The mall contains 126 stores, providing a mix of fashion, lifestyle, food, and other shopping and dining uses. Its stated target audience is relatively young consumers between 16 and 30 years old, distinguishing it from department stores or shopping centres aimed primarily at older households or luxury shoppers. One of the mall's notable retail milestones was the opening of Taiwan's first H&M store at Breeze Song Gao. The arrival of the Swedish fashion retailer gave the property a high-profile international anchor and reinforced its positioning as a youth-focused destination. In 2019, the first Kura Sushi location in Taipei's Xinyi District was introduced at the mall, adding a prominent Japanese conveyor-belt sushi operator to its food-and-beverage offer. The site originated as a planned Xinyi store for Momo Department Store. According to the available historical account, the Fubon Group resold the mall's management rights to Breeze Group in August 2013 after the Momo Department Store Xinyi investment performed poorly. Breeze subsequently took over the lease associated with Fubon Life's A10 property and developed the location under the Breeze Song Gao identity. The transition preceded the mall's October 2014 opening. Breeze Song Gao should be understood primarily as a physical retail and leisure venue rather than as a standalone consumer-goods product brand. Its brand value is derived from location, tenant selection, shopping and dining experiences, and its relationship with the broader Breeze retail portfolio. Publicly available reference material identifies the mall's operating concept, size, opening date, tenant milestones, and management transition, but does not provide verified information about its current ownership structure, financial performance, current management team, or a detailed present-day tenant roster.

Breeze Song Gao developed from a planned retail project associated with Momo Department Store. The original concept was for a Momo department store in Taipei's Xinyi District, in a building also occupied by Humble House Taipei. The project encountered weak investment performance, and in August 2013 the Fubon Group resold the site's management rights to Breeze Group. Breeze then took over the lease connected with Fubon Life's A10 property and repositioned the location as a Breeze-branded shopping mall. The completed property opened on 24 October 2014. It is located within walking distance of Taipei City Hall metro station, giving it access to residents, office workers, tourists, and visitors to the wider Xinyi commercial district. The mall has approximately 12,540 square metres of floor area and operates across four above-ground commercial floors and two basement floors. Its format contains 126 stores and was designed to appeal particularly to younger consumers between 16 and 30 years old. Tenant selection was an important part of the opening proposition. Breeze Song Gao hosted the first H&M store in Taiwan, helping establish the mall as a destination for internationally visible youth fashion. The property later broadened its dining offer. In 2019, it introduced the first Kura Sushi store in Taipei's Xinyi District, adding a recognizable Japanese casual-dining tenant to the centre. The available reference material presents Breeze Song Gao as a component of Breeze Group's Taipei retail network. It does not document a separate corporate listing, a verified founding company, current ownership details, financial results, executive roster, or a comprehensive account of later renovations and tenant changes. Accordingly, the mall's documented history is best characterized by its transition from the planned Momo project, the 2013 management-rights transfer, its 2014 opening, and subsequent tenant milestones.

• 2019

  Kura Sushi arrives in Xinyi District

  [1]Breeze Song Gaoen.wikipedia.org

  The first Kura Sushi store in Taipei's Xinyi District opened at Breeze Song Gao.

• 2014

  Mall opening

  [1]Breeze Song Gaoen.wikipedia.org

  Breeze Song Gao opened on 24 October 2014 in Taipei's Xinyi District with 126 stores and a youth-oriented positioning.

• 2014

  First H&M store in Taiwan

  [1]Breeze Song Gaoen.wikipedia.org

  The mall introduced H&M's first Taiwan store, providing a high-profile international fashion anchor.

• 2013

  Breeze Group assumes management rights

  [1]Breeze Song Gaoen.wikipedia.org

  The Fubon Group transferred management rights for the planned Momo Department Store Xinyi site to Breeze Group after weak investment performance. Breeze took over the associated lease and developed the property under its own retail brand.

A centrally located, youth-oriented urban shopping mall serving fashion, lifestyle, dining, and leisure demand in Taipei's Xinyi District.

• Shopping mall · 2014

  Breeze Song Gao shopping mall

  The core offering is a multi-level urban shopping and dining environment in Taipei's Xinyi District. The property covers approximately 12,540 square metres and includes four above-ground floors and two basement floors. Its 126-store format combines fashion, lifestyle, food, and other consumer services, with tenant selection oriented toward younger shoppers aged 16 to 30.

• Fashion retail · 2014

  H&M Taiwan debut store

  Breeze Song Gao hosted the first H&M store in Taiwan. The store served as a prominent international fashion component of the mall's opening tenant mix and aligned with the centre's stated focus on younger consumers.

• Food and beverage · 2019

  Kura Sushi Xinyi District location

  Introduced at Breeze Song Gao in 2019, this Kura Sushi location was identified as the first Kura Sushi store in Taipei's Xinyi District. It expanded the mall's dining offer with Japanese conveyor-belt sushi.

• 2014

  Launch of Breeze Song GaoProduct launch

  Background

  Breeze Group developed the former Momo-related retail site into a multi-level mall targeting younger shoppers in Xinyi District.

  Action taken

  Breeze Song Gao opened on 24 October 2014 with 126 stores and international and lifestyle-oriented tenants.

  Aftermath

  The property became part of Breeze Group's Taipei shopping-mall portfolio and introduced H&M's first Taiwan store.

  Source

• 2013

  Repositioning of the Momo Department Store projectStrategy

  Background

  The original Xinyi retail project was planned as a Momo Department Store location, but the investment was described as performing poorly.

  Action taken

  Fubon Group transferred the management rights to Breeze Group, which took over the relevant lease and developed the site as Breeze Song Gao.

  Aftermath

  The repositioned property opened as a Breeze-branded shopping mall in October 2014.

  Source

• 2019

  Kura Sushi enters Taipei's Xinyi District at Breeze Song Gao[1]Breeze Song Gaoen.wikipedia.org

  Product launch

  The first Kura Sushi store in Taipei's Xinyi District was introduced at Breeze Song Gao, expanding the mall's food-and-beverage tenant mix with a major Japanese conveyor-belt sushi brand.

• 2014

  Breeze Song Gao opens in Taipei's Xinyi District[1]Breeze Song Gaoen.wikipedia.org

  Product launch

  Breeze Song Gao opened on 24 October 2014 as a multi-level shopping mall near Taipei City Hall metro station. The property opened with 126 stores and a stated focus on consumers aged 16 to 30.

• 2014

  H&M opens its first Taiwan store at Breeze Song Gao[1]Breeze Song Gaoen.wikipedia.org

  Product launch

  Breeze Song Gao introduced the first H&M store in Taiwan, giving the newly opened mall a prominent international fashion anchor and supporting its youth-focused retail positioning.

• 2013

  Breeze Group takes over management rights for the planned Xinyi retail site[1]Breeze Song Gaoen.wikipedia.org

  Other

  The Fubon Group resold management rights for the planned Momo Department Store Xinyi location to Breeze Group in August 2013 after the investment performed poorly. Breeze took over the lease connected with Fubon Life's A10 property, setting the stage for the later Breeze Song Gao opening.

1. 1Breeze Song Gaoen.wikipedia.org
2. 2Breeze Group official websitebreezecenter.com