Breeze Nanjing
A shopping mall in Taipei's Songshan District operated by Breeze Center.
Last updated August 24, 2026
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Overview
Breeze Nanjing, also written as Breeze Nan Jing, is a shopping mall in Songshan District, Taipei, Taiwan. The property occupies a building whose design is attributed to architect Chu-Yuan Lee. Construction began in December 1978, and the complex opened in January 1983 under the name Asiaworld Shopping Mall. Its early identity placed it among Taipei's established urban shopping destinations. The mall underwent two notable naming and operating transitions. In January 2010, it was renamed Momo Mall. On September 1, 2013, it adopted the name Breeze Nanjing and came under the operation of Breeze Center. The 2013 relaunch connected the property with the Breeze retail portfolio and gave it a new identity within Taipei's competitive department-store and shopping-mall market. Breeze Nanjing functions as a multi-brand retail and lifestyle destination rather than as a single-product brand. Its tenant mix has included internationally recognized retailers and food-and-beverage operators such as MUJI, Starbucks, and Uniqlo. These stores support a broad proposition combining apparel, home and lifestyle goods, everyday consumer products, dining, and mall-based services. The property is also associated with the Nanjing-area urban commercial environment of Taipei, serving local shoppers and visitors. Publicly available reference material provides limited information about the mall's ownership structure, financial performance, leadership, tenant turnover, and current operating metrics. Its documented history is therefore best understood through its physical development, successive names, and transition to Breeze Center operation. The available sources identify Breeze Nanjing as an operating Taipei shopping mall, but do not provide enough detail to establish a fuller corporate history or a comprehensive chronology of retail initiatives.
History
Breeze Nanjing developed from a late-1970s Taipei commercial property. Architect Chu-Yuan Lee is credited with designing the building, and construction started in December 1978. The completed complex opened in January 1983 as Asiaworld Shopping Mall. This original name remained associated with the property for several decades and represents the first documented phase of its retail history. The mall was renamed Momo Mall in January 2010. The change marked a new branding phase, although the available reference material does not describe the precise ownership, management, tenant, or commercial strategy associated with that period. No reliable public information in the supplied sources establishes the mall's founding company, original owner, financial results, or executive leadership. On September 1, 2013, the property was renamed Breeze Nanjing. It was operated by Breeze Center, linking the mall to the Breeze retail network in Taiwan. The renaming appears to have been a repositioning of an established Taipei shopping property under the Breeze brand rather than the opening of an entirely new building. The mall's documented core stores include MUJI, Starbucks, and Uniqlo, reflecting a tenant mix spanning lifestyle products, food and beverages, and casual apparel. The available account does not provide a detailed chronology of renovations, expansions, leasing changes, marketing programs, controversies, or financial performance. Accordingly, the known history is limited to the building's design and construction, its opening as Asiaworld Shopping Mall, the 2010 Momo Mall name, and the 2013 Breeze Nanjing relaunch. The property is identified as a shopping mall in Taipei's Songshan District and is treated here as an active retail destination because the referenced Breeze Center floor-guide page presents it as part of the operator's store network.
- 2013
Became Breeze Nanjing
[1]On September 1, the mall was renamed Breeze Nanjing and operated by Breeze Center.
- 2010
Renamed Momo Mall
[1]The property adopted the Momo Mall name in January.
- 1983
Opened as Asiaworld Shopping Mall
[1]The complex officially opened in January under the name Asiaworld Shopping Mall.
- 1978
Construction began
[1]Construction of the building designed by Chu-Yuan Lee began in December.
Products and positioning
An urban, multi-brand shopping and lifestyle destination in Taipei, combining fashion, home goods, everyday retail, dining, and branded tenant experiences under the Breeze Center operating identity.
Home and lifestyle retail
MUJI
MUJI is identified as one of Breeze Nanjing's core stores. Within the mall's tenant mix, it represents the home, household, stationery, apparel, and lifestyle-goods segment.
Food and beverage
Starbucks
Starbucks is listed among the mall's core stores and contributes a branded café and food-and-beverage offering to the shopping destination.
Apparel
Uniqlo
Uniqlo is identified as a core store at Breeze Nanjing, representing the mall's mass-market casual apparel and basics category.
Brand decisions
2013
Breeze Center relaunchStrategyBackground
The property had operated under earlier names, including Asiaworld Shopping Mall and Momo Mall.
Action taken
On September 1, the mall was renamed Breeze Nanjing and operated by Breeze Center.
Aftermath
The change placed the established shopping property within the Breeze retail portfolio. Public sources supplied for this entry do not report subsequent performance metrics.
2010
Adoption of the Momo Mall nameStrategyBackground
The established Asiaworld Shopping Mall property entered a new branding phase in January 2010.
Action taken
The mall was renamed Momo Mall.
Aftermath
The available sources do not describe the commercial results or management implications of the rebranding.
Recent events
babyMADISON opens its first specialty infant-and-child gift counter[3]
Reported:
babyMADISON opened its first specialty infant-and-child gift counter at Breeze Nanjing in Taiwan.
Sources3 sources
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